Unit 3 – Assignment 3

BY L E A H TAY LO R.
Introduction
Introduction-
Hi, my name is Leah Taylor, I have been asked to create a
short documentary for channel 4 , the documentary will be
about cyberbullying, I will gather facts and statistics about
this topic. To make the documentary interesting and
informative.
Introduction to my programme-
My main goal for this short documentary is to inform
people of everything what is involved in cyberbullying and
how people are affected and how people can help if they
know of anyone getting bullied online.
What is cyberbullying?
What is cyberbullying?
The definition is "The use of electronic communication to
bully a person, typically by sending messages of an
intimidating or threatening nature."
 Channel 4
•What is Channel 4?
•Channel 4 is a British public-service television broadcaster that
began transmission on 2 November 1982.
•It has several sister channels such as E4, More4, Film4 and 4Music.
It also runs the popular 4onDemand website online.
 The Programme
Title
•The truth behind cyberbullying.
Target Audience
•11-20, male and female.
Day
•Wednesday.
Time
•7:30, (45mins).
Programme Structure
•Adverts
•There will be an advert every 10 minuets while the short
documentary is showing. There will be about 3 breaks in
total in the whole documentary.
•Closing Credits
•This will mention everyone who was involved in creating
the documentary.
 Programme Structure
Intro

What is cyberbullying
Beginning
Case study

Break

Effects of cyberbullying

Why is cyberbullying happening more now than ever

Middle
Break

Case study

Interview with parent of someone who has been

severely bullied online.

Break End
Who is at fault

What can be done

Credits
Budget Analysis
•Camera- £2,000
•Location- As most of my documentary will be filmed in public
then there isn't really any cost.
•Talent – £15,000
•Personnel Staff- £4000
•Editing suites- £950
•Permission fees  - £500

•Total of £40,000
•Remaining budget-17,550
Location
•Where will it be filmed?
•It will be filmed mostly in public areas.
•Any other locations involved?
•Some scenes of the documentary will be shot in
someone's house, this will be the interview section
of this documentary.
Talent -
•Who?
•Tom Daley
•Why?
•Has been bullied both online and in person.
•How much do they charge?
•£15,000
 Proposed Production
Schedule
•Planning
•2-3 weeks.
•Interviews
•1-2 weeks.
•I am only going to be doing one interview and this will be with
someone who has been involved with bullying online, I was maybe
a parent of a child who has been severely bullied online.
•Editing and Publishing
•3-4 weeks.
•I will hire an editing suit, and then pay for someone to edit it for me as
this will make the documentary look a lot more professional. 
Secondary Research –
Quantitative

•There are many different types of cyberbullying:

•Harassment
•Denigration 
•Flaming 
•Impersonation 
•Outing and Trickery 
•Cyber Stalking 
•Exclusion 
 Secondary Research –
Qualitative

•Newspapers are also a very effective way to find information.

•Some newspapers can be very reliable such as The Guardian.
•On The Guardian there is a couple of some articles about
cyberbullying and the effect of social media.
Primary Research –
Quantitative

•Questionnaires-
•I created a questionnaire all about cyberbullying.
•I gave it to 8 different people.
•I got a verity of different answers on the questions.
•From the answers I created some pie charts.
Primary Research –
Quantitative

Questionnaires
 Audience Research
•Age
•Target audience: 11-20
•11- because it when you start secondary school, and when you get
more access to technology at this age.
•20- because people are in university or it could happen in the work
place.
•Anyone can get bullying online, not just my target audience.
•Gender
•Cyber bullying can happen to all genders, so I will not be targeting this
documentary on one gender. It can happen to anyone.
 Market Research
•Advertising Placement
•Advertising placement is a really good way to get a point
across, if you see something shocking then it will most likely be
rememberable. 
•The government have launched its first digital campaign to
tackle cyber bullying.
•The digital campaign is online ads.
•The target audience for this campaign is 12-15 year olds.
Evaluation
•What is important to think about
•Its important to think about what people who are getting
cyberbullied are going through.

•What research will be useful for the documentary

•Primary research is very useful because it can be form peoples
experiences.
•Research from government websites is also useful because it is
very reliable.
 Hard-Hitting
Facts and
Statistics
•Nearly 43% of kids have been bullied online. 1 in 4 has had it
happen more than once.
•70% of students report seeing frequent bullying online.
•68% of teens agree that cyber bullying is a serious problem.
•81% of young people think bullying online is easier to get
away with than bullying in person.
•90% of teens who have seen social-media bullying say they
have ignored it. 84% have seen others tell cyber bullies to
stop.
•Only 1 in 10 victims will inform a parent or trusted adult of
their abuse.
•About 58% of kids admit someone has said mean or hurtful
things to them online. More than 4 out 10 say it has
happened more than once.
•About 75% of students admit they have visited a website
bashing another student.
 Final Pitch
Why choose my documentary?
•Hard hitting evidence, facts and statistics.
•It can help people who might be going through this.
•It will tell people how they can get help.
How will it benefit the public?
•Many people go through this, it can let them know they are not the only ones.
•Lets people know what they can do to help.
•Gives people a better insight to what cyberbullying is really like.
Thank you For Listening