Cloud Computing – The Innovation Platform for a Smarter Planet

Robert Ames
Director, and Deputy CTO
© Copyright IBM Corporation 2008
IBM Federal May 23, 2018
 Agenda
• Pop Quiz
• Why Cloud So Much So Fast? The Carrot and Stick
• Just What Is Cloud Computing?
• A Compelling Example of Workload Focus In Cloud
• Standards And Interoperability
• Thoughts To Get Started

Smart is a dynamic infrastructure 2 2

 An estimated 2 billion people will be on the
Web by 2011 ...

… and a trillion connected objects – cars,

appliances, cameras, roadways, pipelines –
comprising the "Internet of Things."

Smart is a dynamic infrastructure 3 3

For us to make sense of this new world, we must
consider four critical questions
“Data is exploding “New business & “My infrastructure is “Our resources
and it’s in silos” process demands ” inflexible and costly” are limited”

I Need to Work I need to respond I Need

I Need Insight
Smart quickly Efficiency

How can we take How can we work

advantage of the How do we create How do we drive
smarter supported greater efficiencies,
wealth of by flexible and an infrastructure
information that drives down compete more
dynamic effectively, and
available in real processes cost, is intelligent
time from a and secure, and is respond more quickly
modeled for the by taking action now
multitude of new way people just as dynamic as
sources to make today’s business on energy, the
buy, live & work? environment, and
more intelligent climate ?
choices? sustainability?

New Smart Dynamic Green &

Intelligence Work Infrastructure Beyond

Smart is a dynamic infrastructure 4 4

Smarter energy Smarter traffic Smarter oil fields

Smarter water Smarter food supply

management The world
is also
becoming
smarter...
Smarter disease
Smarter supply chain Smarter architecture Smarter healthcare
prevention

Smart is a dynamic infrastructure 5 5

Smart is a dynamic infrastructure 6 6
A Crisis of Complexity. The Need for Progress is Clear.

1.5x
Explosion of
information driving
54% growth in
storage shipments
every year.

70¢ per $1
70% on average is
spent on maintaining
current IT
infrastructures versus
adding new
capabilities.

85% idle
In distributed computing
environments, up to 85%
of computing capacity
sits idle.

Smart is a dynamic infrastructure 7 7

What is Cloud Computing?
A user experience and a business model
 Standardized offerings
 Rapidly provisioned
 Flexibly priced
 Ease of access

An infrastructure management and services

delivery method
 Virtualized resources Banking
 Managed as a single large resource
 Delivering services with elastic scaling

Similar to Banking ATMs and Retail Point of IT

Sale, Cloud is Driven by:
 Self-Service
 Economies of Scale Retail
 Technology Advancement

Smart is a dynamic infrastructure 8 8

 IBM® Computing on Demand

IT-as-a-Service can be segmented into three layers

Market
Collaboration CRM/ERP/HR
Examples Examples
Business Industry
Processes Applications

Workload
Software-as-a-Service

Focus Will
Web Lead To
2.0 Application Java
Middleware
Runtime Runtime
Specialized
Development
Smart Business
Development on
Database
SlicesTooling the IBM Cloud

Through
Platform-as-a-Service

These
Servers Networking
LayersData Center
Storage
Fabric

Shared virtualized, dynamic provisioning

Infrastructure-as-a-Service
9 Secure Cloud Computing © 2009 IBM Corporation
SOA and SOI Next To Each Other

This is SOA This is SOI & Cloud

Focus on Efficiency in Application Focus on Dynamic/Resilient
Development and Reuse tied to Business Infrastructure
Process

You can have each without the other, but they are better together!

Smart is a dynamic infrastructure 1010

Together, SOA and SOI (Cloud) Result in Truly Dynamic IT

SOA Framework

Applications are:
Reused as appropriate
Decoupled Cloud Service Components:
SaaS
Easily composed PaaS
IaaS

Conform to standards for

interoperability

SOI/Cloud Framework
The Cloud Infrastructure is:
Completely Virtualized
Continuously Optimized
Dynamically Responsive
Heterogeneous to Support Differing Workloads

Smart is a dynamic infrastructure 1111

An architectural model that includes standards based
interfaces is key …
Service Service Service
Request & Operations Provider Creation & Deployment

End Users, Service

Operators Cloud Services Planning

Application, Process and Service

Information Services Definition
Standards Based Interfaces Tools

Software Platform Services

Standards Based Interfaces Service

Publishing
Role-based Tools
Infrastructure Services
Access

Service
Cloud Platform Fulfillment &
Configuration
Tools

Service
Business Support Systems
Catalog (BSS)
Standards Based Interfaces

Operational Support Systems

Operational Service
(OSS) Reporting &
Console
Analytics

Smart is a dynamic infrastructure 1212

The evolution of cloud computing…

Business Value

Centralize Consolidate Virtualize Automate Optimize

> > > >

Organization Culture Governance

….requires an integrated and orchestrated approach.

Smart is a dynamic infrastructure 1313

An effective Cloud Computing deployment is built on a
Dynamic Infrastructure and is highly optimized to
achieve more with less….

CLOUD COMPUTING

VIRTUALIZATION
+ STANDARDIZATION
+ AUTOMATION
= Reduced
Cost Increased
Flexibility

…leveraging virtualization, standardization and

automation to free up operational budget for new investment.

Smart is a dynamic infrastructure 1414

Operations have industrialized to become smarter

Telcos automate traffic

through switches to
assure service and lower
cost

Manufacturers use
robotics to improve
quality and lower cost

Banks use automated

teller machines to
improve service and 15
lower cost
…Breakthroughs like these are enabled by service management systems
Smart is a dynamic infrastructure 15
Enterprise Initiatives

© 2009 IBM Corporation

Cloud Computing …

Flexible Delivery Model

Public … Private …
• Service provider owned • Client owned and
and managed. Cloud managed.
• Access by subscription. Services • Access limited to
• Delivers select set of client and its partner
standardized business Cloud network.
process, application Computing • Drives efficiency,
and/or infrastructure Model standardization and
services on a flexible best practices while
price per use basis. retaining greater
customization and
control
.…Standardization, capital .… Customization, efficiency,
preservation, flexibility and availability, resiliency,
time to deploy security and privacy

ORGANIZATION CULTURE GOVERNANCE

....service sourcing and service value

Smart is a dynamic infrastructure 1717
 Cloud Interconnections Public Cloud
Enterprise Data Center
Service
Request & Operations

End Users,
Service
Provider

Service
On–premise Private Cloud
Operators Cloud Services Planning

Service Service Application/Business Process,

Request & Operations Provider Assembly and Information Services
Service
End Users, Service Definition
Cloud Services Software Platform Services
Operators Planning Tools

Standards Based Interfaces

Application/Business Process,
Assembly and Information Services Role-based Infrastructure Services
Access
Service
Software Platform Services Definition
Tools
Standards Based Interfaces

Cloud Management Platform

Service Service Service
Role-based Infrastructure Services
Access
Publishing Request & Operations Provider
Service
Business Support Systems (BSS) Tools
Catalog End Users, Service
Operators Cloud Services Planning
Cloud Management Platform Service Delivery Platform
Operational “Operational Support Systems (OSS)” Service
Application/Business Process,
Service Console Reporting &
Publishing Analytics Assembly and Information Services
Service
Business Support Systems (BSS) Tools
Catalog Service
Software Platform Services Definition
Tools

Standards Based Interfaces

Service Delivery Platform
Operational “Operational Support Systems (OSS)” Service
Console Reporting &
Role-based Infrastructure Services
Analytics
Access

Cloud Management Platform

• Federated Identity
Service
Publishing
Service
Business Support Systems (BSS) Tools
Catalog

Service Delivery Platform

“Operational Support Systems (OSS)” Service

• ESB
Operational
Console Reporting &
Analytics

• Event Infrastructure
• Data Pipe

Dynamic Infrastructure
Service Service Service
Request & Operations Provider Creation

Service Service End Users, Service

Request & Operations Provider Operators Cloud Services Planning

End Users, Service Application/Business Process,

Operators Cloud Services Planning Assembly and Information Services
Service
Application/Business Process, Software Platform Services Definition
Assembly and Information Services Tools

Standards Based Interfaces

Service
Software Platform Services Definition Role-based
Tools Infrastructure Services
Access
Standards Based Interfaces

Role-based Infrastructure Services

Access
Cloud Management Platform

Trusted Provider
Service
Publishing
Cloud Management Platform Service
Business Support Systems (BSS) Tools
Catalog
Service
Publishing
Service
Business Support Systems (BSS) Tools Service Delivery Platform
Operational “Operational Support Systems (OSS)” Service

Cloud
Catalog
Console Reporting &
Dynamic Infrastructure Analytics
Service Delivery Platform
Operational “Operational Support Systems (OSS)” Service
Console Reporting &
Analytics

Open Standards required

Smart is a dynamic infrastructure 18
4 Emerging Areas of Focus Amongst Cloud Clients

Analytics

Dynamic Infrastructure Enterprise Information

Security

Smart is a dynamic infrastructure 1919

Enterprise concerns can be addressed through security,
interoperability, integration and portability standards
Across Cloud Approaches

SaaS PaaS IaaS

Across
Google App
Salesforce
Gmail Engine
Amazon Web Svcs
Joyent
vendors
Force.com
Rails One
Nirvanix
XCalibre
within a cloud
Azure Akamai
approaches

Cloud to Enterprise

Enterprise

Standards are lacking due to the emerging nature of the market. Vendors are
either focused on innovation or trying to establish platform lock-in.

Smart is a dynamic infrastructure 2020

Enterprise Cloud Customer Usage Models

1. End User to Cloud - Application running on the cloud with access for end-
users

2. Enterprise to Cloud to End-user (Interoperability) - Applications running in

the public cloud – access from employees and customers

3. Enterprise to Cloud (Integration) - Cloud application integrated with internal

IT capabilities

4. Enterprise to Cloud to Enterprise (Interoperability) - Cloud application

running in the public cloud and interoperates with partner applications
(supply chain)

5. Enterprise to Cloud (Portability) - Cloud application running in the cloud –

flexibility to move to a different cloud provider in the future or in-house

6. Private (intra) Clouds - Interoperability / integration within elements of a

private cloud and between a private cloud and a traditional SOA
environment

Smart is a dynamic infrastructure 2121

Adoption of Cloud Computing is Driven by Workload
Analysis

EXAMINE FOR RISK

Database
Transaction processing
ERP workloads

TEST FOR STANDARDIZATON EXPLORE NEW WORKLOADS

Web infrastructure applications High volume, low cost analytics
Collaborative infrastructure Collaborative Business Networks
Development and test Industry scale “smart”
High Performance Computing applications

Smart is a dynamic infrastructure 2222

Cloud leads to real savings…

VIRTUALIZATION
+ STANDARDIZATION
+ AUTOMATION
= Reduced
Cost Increased
Flexibility

Hardware,
IBM TAP: labour &
The Technology Adoption Program (TAP) is IBM's new power savings
model for managing technology to drive innovation for
our internal transformation & growth reduced
annual cost of
operation by
83.8%

….allowing IBM to reinvest over $2M back into the

TAP program to drive innovation

Smart is a dynamic infrastructure 2323

Transformation efforts can start in any of 3 fundamental elements
that combine to define an enterprise

•Quality centric
transformations
•Cost/efficiency
transformations

•Merger and •Package driven

Acquisitions transformations, e.g. SAP
•Enterprise-wide •Tower oriented
reorganizations transformations, e.g.
technology oriented
sourcing strategies

Smart is a dynamic infrastructure 2424

 IBM® Computing on Demand

New cloud deployment offerings

Analytics Collaboration Development Desktop and Infrastructure Business

and Test Devices (compute / Services
storage)
Smart Business
on the IBM Cloud
Standardized services on the IBM Smart Business Smart Business Information Protection
Lotus Live Desktop on the
Cloud Development & Test Services; Computing
on the IBM Cloud IBM Cloud
on Demand

Smart Business Cloud

Private cloud services, behind your
firewall, built and/or managed by Analytics Smart Business Test Smart Business Scale out
IBM Cloud Desktop Cloud File Services

Smart Business Systems

Pre-integrated, workload
Smart Business for
optimized systems IBM CloudBurst* IBM CloudBurst SMB (backed by the
Analytics
IBM cloud)

*May be hosted in IBM CoD Cloud Center

Available Future

25 Secure Cloud Computing © 2009 IBM Corporation

 Agenda
• Pop Quiz
• Why Cloud So Much So Fast? The Carrot and Stick
• Just What Is Cloud Computing?
• A Compelling Example of Workload Focus In Cloud
• Standards And Interoperability
• Thoughts To Get Started

Smart is a dynamic infrastructure 2626

Additional Resources:
•IBM On A Smarter Planet
•IBM On Cloud Computing
•Open Cloud Manifesto
•Open Cloud Manifesto Cloud Use Case Paper
•Robert Ames on LinkedIn
•Robert Ames on Facebook

Thank you!

Smart is a dynamic infrastructure 2727

 Phased Approach for Delivering Cloud
Computing
Phase 1 Phase 2 Phase 3
Target Apps Light-weight collaboration & productivity
Rich productivity tools, enhanced Enterprise Applications in the cloud and
tools and basic infrastructure / platform
platform capabilities integration services

Target Availability Aug – Oct 2009 Nov 2009 – Feb 2010 Mar – Jun 2010

Cloud Delivery Commercially Available Public Public and Outsourced Private Clouds Private and Hybrid Clouds
Models Clouds

Procurement Advantage, BPA Smart-Buy, BPA, Directed RFP Smart-Buy, BPA, Directed RFP

Security Low and Medium Impact Low , Medium an d High Impact

Low-Impact FISMA Security
FISMA Security FISMA Security

Software TARGET AVAIL: Aug 2009 TARGET AVAIL: Nov 2009 TARGET AVAIL: Jun 2010
as a Service
(SaaS)

Platform TARGET AVAIL: Sep 2009 TARGET AVAIL: Jan 2010 TARGET AVAIL: Apr 2010
as a Service
(PaaS)

Infrastructure TARGET AVAIL: Sep 2009 TARGET AVAIL: Feb 2010 TARGET AVAIL: Mar 2010
as a Service
(IaaS)
 The National Business Center
Cloud Services
Cloud
Description
29
Service
Business software applications delivered
SaaS over the Internet, available on-demand,
(NBC Apps) and typically run from within a web
browser.
A full software development pipeline and
PaaS hosting environment available as a service
(NBC Stage) over the Internet. Applications are built to
run on a specific PaaS platform.
Computer infrastructure such as compute,
memory, storage, database, and network
IaaS
(NBC Grid)
purchased as a block and delivered over
the Internet. IaaS resources are able to
scale easily according to demand.
NBC • Enterprise: NBC’s very large
enterprise application install base
Launch provides sufficient scale to ensure
competitive unit pricing.
Q1 2010 • Customer Service: NBC’s approach
to meeting the needs of customers
(ongoing) has earned it an ISO-9001
certification.
• Performance: NBC’s commitment to
Q4 2009 service level performance provides
full transparency and reporting.
(phased)
• Security: NBC’s defense in depth
security architecture meets all
Federal security requirements
including FISMA and PII.
Q4 2009
(phased) • Virtualization: NBC has implemented
virtualized z-Linux and X86
environments.

Allows authentication between • SOA: NBC has embraced SOA for an

applications in NBC’s Cloud product suite integrated and accessible SaaS
Authentication approach.
to occur seamlessly and links back to an Q4 2009
(NBC Auth)
agency’s internal directory services 29
infrastructure.
 Enterprise Initiatives
Efficiency Imperative

Time to deploy – self-provisioning

Common use – things you don’t have to do yourself

Cheaper and faster – standard platforms

Policy-Based
Security – certified & accredited platforms NetOps Visibility Enterprise
and Reporting Management

Cost – fewer data centers Next Generation

Operations
DECC Support System
Defense
Agility – operating dollars, not investment in Depth

Extensions

30 © 2009 IBM Corporation

Enterprise Initiatives

© 2009 IBM Corporation

Mapping of workloads to architectural affinity
Higher Gain From External Clouds

Collaboration

Dep’t. BI Web2.0
On-Line
Storage
Application Data
Test Archive
SME ERP
Web Scale
Analytics
[Enterprise Data]
DB Migration Situational Lower Pain To
Projects Apps
Higher Pain To Cloud Delivery
Cloud Delivery Transactional Application
Content Dev’t.

“Loosely Coupled” Architecture

LE ERP “Content-Centric” Architecture
“DB-Centric” Architecture
Storage and Data Integration Architecture
Lower Gain From External Clouds
Smart is a dynamic infrastructure 3232