FUNDAMENTALS 0

OF
DIGITAL ADVOCACY

Digital Advocacy Center Training

 MEET THE TRAINERS!

Jesse Danzig Dipanwita Das

 WHO IS THIS TRAINING FOR

Goal of training: use digital strategies to win

policy-based advocacy campaigns

Commitment to build and launch digital

advocacy campaign based on learnings
 HOW THE TRAINING WORKS

All course content available for self-guided

learning

Course exercises support actual campaign

development over 2 month training period
CTFK trainers support via regular ‘office
hours’ and exercise feedback
Successful trainees eligible for Facebook
Advertising Support program
 Lesson and Module Course Structure
Lesson Module
Self-Evaluation 0: IS YOUR ORGANIZATION DIGITAL READY?
Lesson One: Strategic 1: HOW TO USE DIGITAL TO WIN YOUR CAMPAIGN
Planning & Organizational 2: HOW TO CREATE A POWER MAP FOR YOUR CAMPAIGN
Commitment 3: HOW TO DESIGN A DIGITAL CAMPAIGN
4: HOW TO CREATE A MESSAGING FRAMEWORK FOR
YOUR CAMPAIGN
Lesson Two: Social Media 5: HOW TO MANAGE CONTENT & COMMUNITY ONLINE
Content, Community and 6: HOW TO CREATE & USE A FACEBOOK PAGE
Channels 7: HOW TO CREATE & USE A TWITTER ACCOUNT
Lesson Three: Digital 8: HOW TO SET UP AND MONITOR INDICATORS OF
Campaign Measurement SUCCESS
and Execution 9: HOW TO USE FACEBOOK INSIGHTS
10: HOW TO USE TWITTER ANALYTICS
11: HOW TO USE DIGITAL TO SUPPORT YOUR LOBBYING
EFFORTS
12: HOW TO SUPPORT IMPLEMENTATION OF POLICIES
WITH DIGITAL
 Timing

April 10 – 21: Program Registration

April 24 – June 23: Weekly Support and

Feedback to Exercises
Facebook Advertising Grants and Further
Training Offered