TOURISM MARKETING

PRODUCT:
oTourism product in marketing is referred
to as any product or service related to
tourism like transportation,
accommodation, restaurants, attractions,
shops, landscapes and etc.

o 4 A's plays an important role in

explaining the product -1. attractions 2.
accommodation 3. amenity 4.
accessibility.
 PLACE:

Transportation is important in
particular destinations so that tourists can
easily travel from one part of attraction to
another.

 Place must have its own distinctiveness

and uniqueness as compared to other
destinations, which attracts the tourists to
that place and tourism board has to
maintain that image with the help of local
people..
  Main objectives of price setting are
PRICE: survival, target return on investments,
increase market share, price and profit
stabilization, profit maximization and
maintaining the image of the organization.

(b) After planning next step is research

for the market size, demand and supply,
(a) Planning how much money to be
income, lifestyles, family size and
charged for that particular product in
obviously latest trends.
tourism.
 PROMOTION:

As tourism is the vast phenomenon

normally advertisement in tourism is
created by national government of
countries and by tourism boards.
Advertising is of four types

Partnership are also helpful in

increasing the sales as companies have
enough funds to promote the destinations
on the bigger levels.
 PEOPLE:

In tourism people represents the culture

of the country by creating specific touch on
the minds of tourists. The way they speak
and handle the customers are the driven
forces of tourism.

 For better knowing any country's

culture its better to know its people first as
they are the gateways to their culture and
traditions.
PROCESS: In tourism, businesses offer services.
Process in tourism means to implement
such strategies to make the life of any
business easier so that people can get what
they want in easy manner.

In tourism process is the mean of

conveying messages, services and
information to customers in a easy manner
so that customers can easily access those
particular products.
PHYSICAL EVIDENCE:

They perceive regarding their

accommodations, hotels, restaurants,
appearance of vehicles and its people.
Before purchasing any services normally
 Physical evidence is the environment or
facilities and services which they
experience upon reaching the destinations.

 Physical evidence is the environment in

which normally sales takes place and
where product is consumed by customers.