Beruflich Dokumente
Kultur Dokumente
MN30441
2017-18
Market Environment
& Competition
Culture/
Consumer Culture
Emerging Markets
IM Mix
Products,
Brands &
Comms
IMM Theory
Communications
Brand associations and marketing communications
The role of communications, the cultural context & cultural models
The linear marketing communications model & McCracken’s
meaning transfer model
Executing international marketing communications
Media choices and restrictions
Cultural Factors in International Marketing Strategy /Social Media
Adoption
Your Exam