A PLAN TO MODERNIZE THE NATION‘S

JEEPNEY
CASE ANALYSIS
PRESENTED BY

NANCY LORENZO BABOR

Supply Officer I
Procurement Office
Internal Quality Auditor
Quality Management System
ISO 9001:2015
City Government of Valenzuela
Bachelor of Science in Accountancy
Manila Central University
I. TITLE OF THE CASE

A Plan to Modernize
the Nation’s Jeepney
II. VIEWPOINT

Atty. Arthur P. Tugade

Secretary - Department
of Transportation
(DOTr)
III. CASE SUMMARY
The Department of Transportation (DOTr) launched the jeepney modernization program in
efforts retire the jeepney as an urban passenger vehicle which was opposed by drivers
and their associations, who would lose their only means of livelihood.
This is why Secretary of Finance Carlos Dominguez III called it a “politically challenging
problem.” The jeepney should give way to more modern vehicles. But the government
should improve the employment program of the country.
Landbank will set up a P1-billion credit facility for a pilot project to replace an initial 650
jeepneys at P1.5 million per unit. We must convince the jeepney drivers and operators
that this is the way to go. They must understand that the financing package will make the
shift affordable.
If the modernization scheme succeeds, it will help in the fight against climate change and
will be improving traffic conditions as hundreds of thousands of old jeepneys are
replaced by bigger vehicles capable of transporting more people.
IV. STATEMENT OF THE PROBLEM

How can Atty.Arthur P. Tugade, as

Secretary of the Department of
Transportation convince the jeepneys
drivers and operators to the adaptation
of the jeepney modernization program?
V. STATEMENT OF THE OBJECTIVE

To be able to identify and carry out

means and intervenions to completely
convince the jeepney drivers and
operators to adapt to the jeepney
modernization program