Beruflich Dokumente
Kultur Dokumente
MANAGEMENT
MELBOURNE
2016
“Purely Ageless 50ths”
“Menopause dryness
solution to have your
25ths skin back”
EXECUTIVE SUMMARY
– Aim of the report.
– Number 1 0rganic skin care brand.
– Sukin had $45.1 million revenue in 2015 and is looking forward to reach
$100 in 2020.
– The results of this investigation indicate that there are no skin care
products available for specific women at the age of 50 or specifically in
their menopause stage by the date.
– The report concludes that using new innovative, advanced technology
combined with organic ingredient extracts from plants to create specific
product for them will be well received by the public.
– It is recommended to use different channels for its distribution and
commercialization such us online, and current partner pharmacies in
Australia as well as in the countries the brand already has presence in.
Company Position
– Currently, Sukin is within Australia’s 5th top brands for
natural skincare products.
– Sukin’s skincare still being Australian made and owned,
and while being run by an enthusiastic young team is
focused on staying close to ground and giving
customers outstanding natural skincare within the
market.
– Most skin care brands in the market are focusing on
products for active women and to avoid the age sings
and wrinkles to appear. In contrast, we want to
introduce a new product focused on the women on
their 50ths or menopause age when the skin gets
really dry (Niland and Lyons, 2011).
Product and Main
Ingredients
1. Pricing objectives
– A retail price for natural and organic skin
care and body care market is five to six
times of the cost which will provide profit
margin 80% or more. (Badcock, 2015)
Organic Skin
Care Industry
50ml
$90.00
SWOT Analysis 1/2
Strengths
– First Natural skincare cream for women on the menopause stage in
the market.
– Unique natural moisturizer.
– No competitor in the market.
– Natural ingredients with Advanced Technology.
– Consumers aware synthetic chemicals in skin care.
Weakness
– Being a new product in the market is unfamiliar.
– Lack of information.
– Customers tend to buy from the popular name brands.
– The products are costlier as compared to other synthetic products.
– Natural Ingredients have shorter shelf Life.
SWOT Analysis 2/2
Opportunities
– To promote the new product in the already existing online store.
– Creating an application for smartphones .
– Rapid growth in organic beauty market.
– The brand awareness has been enhanced in Australia.
– Customers gradually find out the marvellous efficiency of using natural
products. (Adriana Noton, n/d.)
Threats
– Big competitors like Kiehl’s, L’occitane, Jurlique, Red Earth are Aesop.
– Economic fluctuations can affect business operations.
– Lack of resources could be a threat in the long run.
– Availability of cheaper substitutes products from other brands in the market.
– More and more pretenders try to produce similar products and pronounce the
same advantage of organic ingredients (Adriana Noton, n/d.)
Estimated Cost
Compare Pricing
Brand Product name Price Size Price/ml
Sukin Purely Ageless 50ths 29.90 50 $ 0.598
Keihl's Rosa Arctica 90.00 50 $ 1.800
Nutri Define Rejuvenating Night
Jurlique Cream 130.00 50 $ 2.600
Nutri Define Correcting Day
Jurlique Cream 120.00 50 $ 2.400
Red Earth PM Recovery Cream 45.00 50 $ 0.900
Cameliar Nut Facial Hydrating
Aesop Cream 53.00 60 $ 0.883
L'occitane Immortelle Precious Cream 83.00 50 $ 1.66