Audience Research

Focus Group
We interviewed and questioned 2 groups of people discussing the topic of
music videos. Both groups were in the age bracket of 16-21 which included
males and females, this is vital as it is important to get opinions from the
audience we are creating the music video for.

We asked the first group numerous question about videos they have seen
recently, what they liked/disliked about them and what kind of narrative
structures they preferred in music videos. We were able to get a general
incite on what type of music video have the most appeal.

For the second focus group we played them our song and then gave them
a task to write an ideas of narratives/conceptual concepts they think would
suit the music video. The activity was helpful and relevant as we were able
to get ideas from our own target audience. We will use their suggestions and
our own Ideas to create a unique storyline/narrative.

Here is the link to the video of focus part 1

http://www.youtube.com/watch?v=qwV8HqNcYAY

Here is the link to the video of focus part 2

http://www.youtube.com/watch?v=v6eqMDemEtw
 Focus group
• The focus group was very interesting to do as
we were able to different views about music
videos from different people. It was good to
hear different opinions of music videos now
and how people did and didn’t like them, the
artists why they don’t like there videos. This
helped us to get a wider range of research.
 Survey
We created a survey/questionnaire on survey monkey as part of our audience
research. A total of 21 people completed the questionnaire which enabled us to
have more of an incite in what interests our target audience. The data we
collected will allow us to develop ideas of what to include in our own music
video, we found out a range of factors that people dislike and will take their
opinions on board when constructing ours.

http://www.surveymonkey.com/s/7WJ6TMD

Multiple Choice Questions Included…

 Multiple choice questions
We choice to ask this specific question as
this is a big indication of what kind of
music videos people generally go for
when watching them. The most liked
type was artist performance .I think
people do like to see the artists in there
element and showing off what they can
do in a video rather than having actors to
play a role or tell a story. It is more
personalised for the audience.
This was an important question for our
survey as it let us see if the genre of
music we picked for our music video
was as popular as we thought it was. In
the results it showed that rnb and hip-
hop and funky house were the two
most popular genres of music. This is in
a favour as we know that our genre of
music will appeal to our target
audience.
 These questions on the left were
significant to the survey as we
needed to know who’s opinions
were collected. As you can see
the majority of people that
answered the survey were aged
16-18 which is our target
audience. Both male and female
answered which tells us that the
data received is relevant and will
be useful information as it came
directly from our targeted
audience.

The information gathered from these

questions on the left state that the internet is
the most used form of media. This implies
our audience is more likely to view our
music video on a website such as
YouTube. Our survey proves that the
internet is the strongest form media
consumption used by young people. It is
also clear that the majority of people who
completed the survey watch music videos
every day or a few times a week. This
suggests that the music video industry is
large and we need to make sure our video
stands out in order to be viewed.
Open Answer
Questions
What music videos don’t you like and why?

From the results we gathered we found

that there were a few people who shared
the same opinion about what they
didn’t like e.g. the music and type of
video it was. Examples about heavy
metal/rock videos were `they are too
loud and don't make any sense to me’
and `I don't like rock videos, because I do
not understand what they say when they
scream’. Most of the other responses
were in the genre of grime/rap and rnb
some of the responses were `loads...such
as drake - over because it's to random
and all over the place’ , `Beyonce videos
because they are all the same and
boring’ and `ermmm onez tht dont make
sense with the song at all'. From these
responses it has showed us that the song
could be very good but if the video is
disappointing it can put the audience off
the song.
What is your favourite music video and why do you
like it?
From the results we gathered we found
that the most favourite music videos
were form genres such as rnb soul and
pop. I think these would be more
appealing to an audience as they usually
include a narrative or a clear
performance. From the responses about
pop and rnb videos people said lady
gaga and Beyonce- video phone ,
because the dancing is good’, `kanye
west stronger- its different’ , `Club Can't
handle me because it reflects the film
well and the dance sequences are good’
and `Bruno Mars - Just the way u are Its
clever'. All these difference music videos
relate to the song and the lyrics involved
e.g. Bruno mars is describing a girl in his
lyrics and the video is set with him and a
girl same with flo rida it is set ina club.
This has helped us to think outside the
box and not just relate the lyrics to a
particular them/location.
What hobbies and interests do you
have?
From the results that were gathered from
t his question we were able to see if there
was a link between the kind of hobbies
people had an the kind of music videos
they enjoyed. Most hobbies included all
different types of sports , skateboarding,
going out socialising drinking partying,
photography and shopping. These
hobbies will differ the interest of people
on the type of genre they would go for
.e.g. someone who is into skateboarding
and indie lifestyle may not necessary
enjoy the genre of rnb and vice visa to
someone who likes partying may not
enjoy classical genre of music. This has
given us an incite into who we aim our
music video what kind of hobbies they
will have to classify them and how it
would have an effect on them likeing our
music video.
• Overall the survey and focus group has helped us to
establish who our target audience will be , how we will
aim our music video at them specifically, what elements
will we included that they will like and how we structure
our music video. It has given us a chance to get different
views on music videos and what they don’t and do like
about them. We were able to ask questions specifically
about our genre and see what kind of ideas they would
have for a video. This helped us to decided how we
would like to structure our video and take the ideas
from people on board.