Ashwin Ankita Saransh Disha Utkarsh

HL Chawla Anand Hans Saxena

1646 1631 1660 1622 1673

Batch 2019
CM
Subject: Fundamentals of Event Management
Submitted to: Professor. Ananya Mehta
FIFA World Cup
An analysis from Events
perspective
History
and
Concept
• F I FA f o r m e d a s e a r l y a s M a y 2 1 , 1 9 0 4 i n

Paris, but no national competition except

for Olympics

• A s t h e h i g h e s t f o o t b a l l a u t h o r i t y, F I FA

made its claim as the organizers of the

competition

• 1920’s – French football administrators,

including Jules Rimet, are credited with

bringing together the world’s strongest

national teams to compete for a world

championship of football.
• Decided that 1930 would be the first international competition for the what was

being called the “World Cup” and “La Coupe de Monde”

• Much debate as to who would host first World Cup

• F I FA f e l t i t n e c e s s a r y f o r t h e f i r s t h o s t n a t i o n t o p a y f o r t r a v e l e x p e n s e s o f a l l

referees and national teams; a clearly expensive proposition, but many European

and South American nations showed interest; the likes of football powerhouses:

I t a l y, S p a i n , H o l l a n d , H u n g a r y, S w e d e n a n d U r u g u a y
 Concept
• Soccer is a global game. It is the world’s most popular

sport, played in every corner of the planet. And the

World Cup is the biggest and most -watched sporting

event in the world. As trite and glib as it may sound,

soccer is much more than just a sport —for hundreds of

millions of people around the world, it is the ultimate

cultural expression.

“ U n l i k e t h e O l y m p i c s , t h e W o r l d C u p i s t h e o n l y t r u l y,

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single-sport global event,” said Nigel Reed, soccer

commentator for CBC Sports .

 Concept
• The tournament has a way of enabling citizens to puff

out their chest; of giving them license to say ‘this is our

team’ and having some pride in their nation, and no

other sporting event does that because no other sport

truly embraces so many people from every corner of the

globe.

• That soccer remains so popular in this day and age

when the non-stop proliferation of media and

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technology is so staggering speaks to the inherent

appeal of the game.

 Aims
&
Objectives
 Offer fans a unique experience to
witness and
support football matches all around
the world.

Objective:
to promote the game of football,
protect its integrity
and bring the game to all.
 Mission:
Develop the game, touch
the world,
build a better future.

Goal:
Develop programs to teach the
world’s
youth the game and life lessons
you can learn
from the game.
 Aims: expanded
• To p o s i t i v e l y p r o m o t e t h e g a m e o f f o o t b a l l i n e v e r y w a y i t

deems fit;

• To f o s t e r f r i e n d l y r e l a t i o n s a m o n g n a t i o n a l a s s o c i a t i o n s ,

confederations, officials and players by promoting the

organization of football matches at all levels and by supporting

football by all other means which it deems appropriate;

• To g u i d e t h e f o o t b a l l c o m m u n i t y b y t a k i n g s t e p s d e e m e d

n e c e s s a r y o r a d v i s a b l e t o p r e v e n t i n f r i n g e m e n t s o f t h e F I FA

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S t a t u t e s o r r e g u l a t i o n s o f F I FA o r o f t h e L a w s o f t h e G a m e a s

laid down by the International Football Association Board;

 • To p r e v e n t t h e i n t r o d u c t i o n o f o t h e r i m p r o p e r m e t h o d s o r p r a c t i c e s i n t h e g a m e

and to protect it from abuses;

• To p r o m o t e t h e e l i m i n a t i o n o f d i s c r i m i n a t i o n a g a i n s t a c o u n t r y o r a n i n d i v i d u a l f o r

reasons of race, religion or politics in sports by sanctioning or expelling any

national association that tolerates, allows or organizes competitions in which

discrimination is practiced or which is established in a country where

discrimination in sport is laid down by law;

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• To p r o v i d e , b y m e a n s o f s t a t u t o r y r e g u l a t i o n s , p r i n c i p l e s f o r s e t t l i n g a n y

differences that may arise between or among national associations.

Schedule
And
Visitors
 North & Central America
Year Asia Africa South America Oceania Europe
& the Caribbean
1908 1908 London (OFT)
1912 1912 Stockholm (OFT)
1920 1920 Antwerp (OFT)
1924 1924 Paris (OFT)
1928 1928 Amsterdam (OFT)
1930 1930 URUGUAY( FWC)
1932 Los Angeles (no football tournament)
1934 1934 ITALY (FWC)
1936 1936 Berlin (OFT)
1938 1938 FRANCE (FWC)
1948 1948 London (OFT)
1950 1950 BRAZIL (FWC)
1952 1952 Helsinki (OFT)
1954 1954 SWITZERLAND (FWC)
1956 1956 Melbourne (OFT)
1958 1958 SWEDEN (FWC)
1960 1960 Rome (OFT)
1962 1962 CHILE (FWC)
1964 1964 Tokyo (OFT)
1966 1966 ENGLAND (FWC)
1968 1968 Mexico City (OFT)
1970 1970 MEXICO (FWC)
1972 1972 Munich (OFT)
1974 1974 GERMANY FR (FWC)
1976 1976 Montreal (OFT)
1977 1977 Tunisia (FU20WC)
1978 1978 ARGENTINA (FWC)
1979 1979 Japan (FU20WC)
1980 1980 Moscow (OFT)
1981 1981 Australia (FU20WC)
1982 1982 SPAIN (FWC)
 North & Central America
Year Asia Africa South America Oceania Europe
& the Caribbean
1983 1983 Mexico (FU20WC)
1984 1984 Los Angeles (OFT)
1985 1985 China PR (FU16WC) 1985 USSR (FU20WC)
1986 1986 MEXICO (FWC)
1987 1987 Canada (FU16WC) 1987 Chile (FU20WC)
1988 1988 Seoul (OFT)
1989 1989 Saudi Arabia (FU20WC) 1989 Netherlands (FFWC)
1989 Scotland (FU16WC)
1990 1990 ITALY (FWC)
1991 1991 China PR (FWWC) 1991 Italy (FU17WC)
1991 Portugal (FU20WC)
1992 1992 Hong Kong (FFWC) 1992 Barcelona (OFT)
1992 Saudi Arabia° (FCC)
1993 1993 Japan (FU17WC) 1993 Australia (FU20WC)
1994 1994 USA (FWC)
1995 1995 Qatar (FU20WC) 1995 Ecuador (FU17WC)
1995 Saudi Arabia° (FCC) 1995 Sweden (FWWC)
1996 1996 Atlanta (OFT) 1996 Spain (FFWC)
1997 1997 Malaysia (FU20WC) 1997 Egypt (FU17WC)
1997 Saudi Arabia (FCC)
1998 1998 FRANCE (FWC)
1999 1999 Nigeria (FU20WC) 1999 Mexico (FCC) 1999 New Zealand (FU17WC)
1999 USA (FWWC)
2000 2000 Guatemala (FFWC) 2000 Brazil (FCWC) 2000 Sydney (OFT)
2001 2001 Korea/Japan (FCC) 2001 TRI (FU17WC) 2001 Argentina (FU20WC)
2002 2002 KOREA/JAPAN (FWC) *2002 Canada (FU19WWC)
2003 2003 UAE (FU20WC) 2003 USA (FWWC) 2003 France (FCC)
2003 Finland (FU17WC)
2004 2004 Chinese Taipei (FFWC) 2004 Athens (OFT)
*2004 Thailand (FU19WWC)
2005 2005 Japan (FCWC) 2005 Peru (FU17WC) 2005 Netherlands (FU20WC)
2005 Brazil (FBSWC) 2005 Germany (FCC)
 North & Central America
Year Asia Africa South America Oceania Europe
& the Caribbean
2006 2006 Japan (FCWC) 2006Brazil (FBSWC) 2006 GERMANY
2006 Russia (FU20WWC)
2007 2007 Korea (FU17WC) 2007 Canada (FU20WC) 2007Brazil (FBSWC)
2007 China PR (FWWC)
2007 Japan (FCWC)

2008 2008 Beijing (OFT) 2008Brazil (FFWC) 2008 New Zealand (FU17WWC) 2008 France (FBSWC)
2008 Japan (FCWC) 2008Chile (FU20WWC)
2009 2009 UAE (FBSWC) 2009 South Africa (FCC)
2009 UAE (FCWC) 2009 Egypt (FU20WC)
2009 Nigeria (FU17WC)
2010 2010 UAE (FCWC) 2010 SOUTH AFRICA (FWC) 2010 TRI (FU17WWC) 2010 Germany (FU20WWC)
2011 2011 Japan (FCWC) 2011 Mexico (FU17WC) 2011Colombia (FU20WC) 2011 Germany (FWWC)
2011 Italy (FBSWC)
2012 2012 Japan (FCWC) 2012 London (OFT)
2012 Thailand (FFWC) 2012 Azerbaijan (FU17WWC)
2012 Japan (FU20WWC)
2013 2013 UAE (FU17WC) 2013 Morocco (FCWC) 2013 Tahiti (FBSWC) 2013Brazil (FCC) 2013 Turkey (FU20WC)
2014 2014 Morocco (FCWC) 2014 Canada (FU20WWC) 2014BRAZIL (FWC)
2014 Costa Rica (FU17WWC)
2015 2015 Japan (FCWC) 2015 Canada (FWWC) 2015Chile (FU17WC) 2015 New Zealand (FU20WC) 2015 Portugal (FBSWC)
2016 Papa New Guinea
2016 2016 Jordan (FU17WWC) 2016Rio (OFT)
(FU20WWC)
2016 Japan (FCWC) 2016Colombia (FFWC)
2017 2017 India (FU17WC) 2017 Bahamas (FBSWC) 2017 Russia (FCC)
2017 Korea Rep. (FU20WC)
2018 2018Uruguay (FU17WWC) 2018 RUSSIA (FWC)
2018 France (FU20WWC)
2019 2019 France (FWWC)
2022 2022 QATAR (FWC)
Visitors

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An onset of 70 years..

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 Highlights
And Uniqueness
 Highlights and Uniqueness

• The World Cup manages to elicit a more passionate, fervent and almost religious -

like following from more fans around the planet than any other event, including

the Olympics.

• T h e F I FA W o r l d C u p t a k e s p l a c e i n e v e r y 4 y e a r s , i n d i f f e r e n t l o c a t i o n s o f t h e

world. With this it ensures that no country is left behind to miss out on such an

event.

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• The ambience of the event and the organization of the event for millions of

people is commendable.
• E a c h F I FA W o r l d C u p s i n c e 1 9 6 6 h a s i t s o w n m a s c o t o r l o g o . W o r l d C u p W i l l i e ,

the mascot for the 1966 competition, was the first World Cup mascot. Recent

World Cups have also featured official match balls specially designed for each

World Cup.

• It further gives a chance to all the football fans to meet the players they admire

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a n d s e e t h e m p l a y, w h i c h f u r t h e r g i v e s t h e c h a n c e t o t h e a u d i e n c e t o e x p e r i e n c e

t h e g a m e w i t h t h e p l a y e r s d u r i n g t h e p l a y.
 • The World Cup is the most prestigious association football tournament in the

world as well as the most widely viewed and followed sporting event in the world,

exceeding even the Olympic Games.

• The joy that people have of watching their country play at the World Cup, and the

excitement and the passion that it elicits is something that no other event —be it

in the field of sports, entertainment or politics —in the world can match.

• People travel around the world, to different countries, for the passion in each

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country for its team and what it means to all the people to see their team play at

the World Cup, that’s what makes the World Cup unique and so special.
Role of Event
To u r i s m
And
Branding
FIFA Tourism

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 FIFA Tourism

• F I FA W o r l d C u p i s t h e M e c c a o f f o o t b a l l .

• This becomes a reason for football lovers around the world to travel to the

host nation as a ritual of pilgrimage.

• Q u i t e o f t e n i t i s a l s o t h e n e w l y w e d s , t h e r e t i r e d c o u p l e o n t h e i r w o r l d t o u r, t h e

gypsies, the travel enthusiasts and a generation of travelers who make it to the

F I FA W o r l d C u p o n l y b e c a u s e i t b e c o m e s t h e h u b s p o t o f t h e w o r l d t o

e n c o u n t e r. T h e e c s t a t i c v i b e a n d t h e u n i t i n g f e e l i n g o f f o o t b a l l m a k e s i t o n e o f

the most anticipated sporting events the world has to witness.

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 • The elected host nation is given a whopping $400 million for constructing

infrastructure necessary for the smooth functioning of the tournament.

• The host nation’s responsibilities are to develop stadiums and venues for the

tournament, arrange a team of professionals for the event, build an array of

hotels and visiting locations for the massive contingent of 35 nations and their

staff.

• Host nations also dwell in fixing their cities for tourist attractions as these

nations also have to reimburse their expenditure for the tournament. And

because the number of visitors are in millions, host nations also have to

Cup, not just in their own country but also the world over to compensate for the

expenditure.
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i n d u l g e i n s p e n d i n g o n p r o m o t i n g t h e i r c o u n t r y i n t h e l i g h t o f t h e F I FA W o r l d
• Ta k e f o r e x a m p l e B r a z i l , t h e c o u n t r y w a s g o i n g t h r o u g h o n e o f i t s w o r s t p o l i t i c a l

nightmares yet, and the midst of all the scandals and riots they also had to

c o n d u c t t h e F I FA W o r l d C u p i n 2 0 1 4 . T h e F o o t b a l l c r a z e d n a t i o n u n i t e d t o g i v e

the world a bang for its buck and completely changed the direction their country

was heading to and made it a massive travel destination for the world to come

and visit. They grossed a net profit of around $330 million on their initial

investment of $30 million. A great way to help the economy via tourism .

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 • Q a t a r f o r i t s 2 0 2 2 W o r l d C u p d i d n o t a c c e p t t h e $ 4 0 0 m i l l i o n f r o m t h e F I FA

c o m m u n i t y. A n d i t n o w h a s p l a n s t o b u i l t s t a d i u m s a r o u n d t h e c o u n t r y w o r t h a r o u n d

$6-7 billion, and of that wasn’t enough they are also investing in a ventilation

system that could potentially cool up temperatures during the tournament. All this

money also has to see its way back, and so for that, the country is also massively

investing in travel tourism and destination branding to see an enormous footfall

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d u r i n g t h e e v e n t i n Q a t a r.
 • South Africa in 2010 saw a massive boost in travel tourism, there tourism rates

w e r e u p b y a w h o p p i n g 6 7 % t h a t y e a r. I t a l s o s a w c i t i e s i n S o u t h A f r i c a b e c o m i n g

one of the most preferred travel destinations in Africa.

• A l l i n a l l , F I FA h a s g e n e r a t e d n o t o n l y t a l e n t e d , c o u n t r y p r o u d f o o t b a l l p l a y e r s , i t

has also helped seasoned bag-packers and enthusiastic travelers pick

destinations that have generated great growths for very many host nations. It has

helped football reach a global stage, and also made numerous cities the cultural

and tourist capitals of the world.

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 Socio-
Economic-
Political
Impact and
Evaluation
A critical
perspective
 Analytical framework: the Mega-Event Syndrome

Mega-sports events as obstacles rather than boons to urban development

• Overpromising of benefits

• Underestimation of costs

• Event takeover

• Public takes risk for private benefits

• Rule of exception (i.e. strikes, protection of sponsors )

• Elite capture, inequitable distribution of resources

• Event fix

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 Overpromising of benefits and underestimation of costs
T h e p r o m i s e s e x - a n t e , F I FA W o r l d C u p S o u t h A f r i c a 2 0 1 0 ( f i g u r e s b y G r a n t

Thornton)

•«The staging of the Soccer World Cup (…) will create significant direct and

i n d i r e c t e c o n o m i c b e n e f i t s f o r t h e c o u n t r y ´ s e c o n o m y, w i t h m i n i m a l t a n g i b l e a n d

intangible costs.»

•Public investment of USD 320 Mio. will generate additional USD 1 Bn. in tax

revenue

• Job creation: estimation of 159´000 (2003), 415´000 (2008), 695´000 (2010)

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 Results ex-post in South Africa

• P u b l i c e x p e n d i t u r e s 1 7 t i m e s ( ! ) h i g h e r, ( e s t i m a t e d ) t a x r e v e n u e 2 . 5 t i m e s

higher: This resulted in a financial loss of USD 2.8 Bn. for government

•Only 130´000 (temporary) jobs

•Net economic contribution to GDP (2010) between 0.2% (HSRC) and 0.54%

(Grant Thornton)

• « W h i t e E l e p h a n t s » : a t l e a s t 4 s t a d i u m s . E x . C a p e To w n S t a d i u m w i t h U S D 6 . 5

– 9 M i o . l o s s p e r y e a r, t h e p r i v a t e o p e r a t o r S t a d e d e F r a n c e w i t h d r e w, n o w i t ´ s

the municipality to pay

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 Overpromising of benefits and underestimation of costs
T h e p r o m i s e s e x - a n t e , F I FA W o r l d C u p B r a z i l 2 0 1 4 ( f i g u r e s b y E r n s t & Yo u n g ,

F u n d a ç ã o G . Va r g a s )

•«The World Cup will produce a surprising cascading effect on investments made

i n t h e c o u n t r y. T h e e c o n o m y w i l l s n o w b a l l , i n c r e a s i n g b y f i v e t i m e s t h e t o t a l

amount invested directly in event-related activities and impacting various

industries»; «Domino effect »

•Contribution of 2.2% to GDP

•Additional tax revenue of USD 9 Bn.

•3.6 Mio. (temporary) jobs 1

 Results ex-post in South Africa

•World Cup five times more expensive than expected

•World Cup contributed 0.7% to GDP (2013); in 2014, Brazilian economy grew by

just 0.5% (worst since 2009), in 2015 GDP growth turned negative ( -3.7%)

• F I FA a n d i t s p a r t n e r s d e p r i v e d t h e B r a z i l i a n s t a t e o f f e d e r a l t a x e s a m o u n t i n g t o

USD 290 Mio. (due to tax exemption )

•Increase of indebtness of host cities (+50%). Only 65% of planned urban

infrastructure projects started / realized, some were not concluded until the World

Cup

•«White Elephants»: 4 stadiums 1

 Expected costs vs. real costs
FIFA World Cups 2010 and 2014 (in USD)

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Public costs and private benefits - Profits

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Public costs and private benefits: profits
construction companies

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 Elite capture and inequitable distribution of resources
South Africa

•Resettlements / forced evictions: approx. 20´000

•World Cup expenditures could have built 475 ´000 RDP houses for 2.4 Mio. South

Africans

•Thousands of street vendors have lost their livelihoods due to World Cup

removals / ban to sale

•Social inequality not decreasing, but rather increasing

•Positive outcome: 26 strikes on construction sites, with a 50% increase in

statutory minimum wages

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Elite capture and inequitable distribution of resources
Brazil

•Resettlements / forced evictions: figures vary from 35 ´600 (Government) to

250´000 (ANCOP)

•Only 4´000 street vendors (out of 350´000) with permission to sell near

stadiums / fan miles

•26 trade union strikes involving 128 ´000 workers to claim labor rights,

wages on World Cup construction sites higher than elsewhere in the sector

•1 million people protesting in June 2013

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 Intangible results of FIFA World Cups
•The unity and euphoria displayed by South Africans during the World Cup

was a transient moment and the World Cup legacy is more mythical than

practical. The World Cup could not ward off strikes by w orkers and as soon

as the soccer finals were drawing to a close the cohesive effects of the

World Cup had almost immediately disappeared with the specter of

xenophobic attacks on foreign nationals raising its head

•Brazil´s image worse than before the World Cup: ousting of President Dilma

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R o u s s e f f ; Te m e r g o v e r n m e n t u n d e r h e a v y a t t a c k s b e c a u s e o f c o r r u p t i o n ;

widespread corruption scandal.

 Role of
Community
And its
Influence
 The ethereal Community

• Football is an important enabler of human well -being and a key form of

e n t e r t a i n m e n t f o r o u r g l o b a l s o c i e t y. A n d t h a t i s e x a c t l y w h a t F I FA s t a n d s f o r, a

global community of sports.

• F I FA a s a g l o b a l c o m m u n i t y h a s a c h i e v e d f e a t s o f u n m a t c h e d s t a t u r e . F o o t b a l l

can topple governments and send nations to war (El Salvador and Honduras, in

1969). The quest for the World Cup, football’s grail, can humiliate the powerful

and make superstars out of underdogs .

• The game of football is embedded in many lives, communities, and economies.

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• Football can support development by generating income from sports-related sales

and services, boost international trade, create jobs, support local economic

development, enhance a country’s reputation, transcend national differences,

improve health and social well-being, and encourage teamwork.

• M o s t i m p o r t a n t l y, h o w e v e r, f o o t b a l l s e r v e s a s a g l o b a l c o m m u n i c a t o r t h a t s p e a k s a

worldwide language for the sake of social good.

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• F I FA W o r l d C u p 2 0 1 0 , S o u t h A f r i c a , i s a n e x c e l l e n t e x a m p l e o f h o w t h e c o m m u n i t y

helped build an entire nation in scraps. They did so by focusing the entire season

of football to it, by doing so, South Africa saw a massive boost in its economy via

t o u r i s m a n d A i r Ti c k e t s s u r g e d u p b y m a n i f o l d s .

• T h e l i s t o f c o m m u n i t y b u i l d i n g i s e n d l e s s a s F I FA h a s g o t t o i t s c r e d e n t i a l s a l o n g

list of Hosts Nations whom thy have helped build in terms of economic, social, and

p o l i t i c a l s t a b i l i t y.
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 Examples
• 1 9 3 0 W o r l d C u p w a s h e l d i n U r u g u a y. T h e c o u n t r y a t t h e p o i n t o f t i m e d i d n o t

have sufficient funds or investors to build the infrastructure required to host

t h e W o r l d C u p . F I FA m a d e s u r e t h a t t h e c o u n t r y h a d e n o u g h f u n d s a l l o c a t e d t o

it to host a smooth World Cup, the result of which saw Uruguay as a massive

football playing nation in the coming years and even winning the 1930 World

Cup, the first of the two they won in the span of just 20 years (4 world cups ).

• 1942 and 1946 saw the cancellation of the World Cups as the ongoing World

Wa r l o o m e d l a r g e o v e r t h e F I FA C o m m u n i t y. T h i s s a w a e n o r m o u s u p r i s i n g o f

the football community to fight against the intent of the wars and play the

match of peace, a match of football.

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 Examples

• T h e f a m o u s F i r s t W o r l d Wa r f o o t b a l l m a t c h o f t h e C h r i s t m a s D a y t r u c e s t a r t e d

after a ball was kicked from the British lines into No Man's Land. ... Staff

sergeant Clement Barker sent the letter home four days after Christmas 1914

when the British and German troops emerged from their trenches in peace.

• C h i l e i n 1 9 6 2 , M e x i c o i n 1 9 7 0 , 1 9 7 4 W e s t G e r m a n y, a n d t h e l i s t j u s t g o e s o n .

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 Role of
Public and
Private
Partnerships
 A necessary bond

• Va r i o u s c o n t r a c t u a l a r r a n g e m e n t s b e t w e e n p u b l i c i n s t i t u t i o n s a n d p r i v a t e

enterprises can be adopted in the provision of public assets and services,

including sports related facilities.

• Governments aim for new provision methods through the involvement of private

initiative in supplying public assets and services.

• PPPs are important in two aspects: value for money and incentives.

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 Value for Money

The private partner ’s role is to add value so that the public -private arrangement

is economically superior to the traditional public offering.

PPP methods offer the following economic advatanges

(1) reduced costs;

(2) shorter deployment time;

(3) better quality;

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(4) better risk allocation; and

(5) generating new diversified revenues

 Incentives
T h e f i r s t p o t e n t i a l s o u r c e o f i n c e n t i v e s r e l a t e s t o a s s e t o w n e r s h i p . I n a P P P, t h e

private partner can hold large portions of property rights throughout the project’s

life cycle.

The private partner would have added motivations to carry out new investments in

order to improve their productive performance.

Now with the second potential source of incentives, PPP methods were seen in

which there is a higher integration of activities on the part of the private sector

e n c o u r a g i n g p r o d u c t i v e e f f i c i e n c y.

PPPs encourage the private partner to complete each phase of the project

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( c o n s t r u c t i o n , o p e r a t i o n a n d m a i n t e n a n c e ) w i t h m o r e o p e r a t i o n a l e f f i c i e n c y,

minimizing the total costs incurred in the public service

 Incentives

the third potential source of incentives lies in the allocation and the distribution

of risks and benefits between the parties.

the public entity should identify the risks inherent to the PPP project, establishing

the most relevant problems for each step, the probability of an occurrence of

each risk event and the potential financial consequences that can be transferred

r e s p o n s i b l y t o t h e p r i v a t e p a r t n e r.

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 Example – FIFA World Cup 2014
Provision methods used in 12 sports

arenas.

The following table shows the

allocation of responsibility to Public

entities, Private entities and PPPs

d u r i n g F I FA W o r l d C u p 2 0 1 4 . T h e

Linked institutions include Bahia

Sports Club, Pernambuco stadium,

Cearà Sporting Club etc. 1

Arena Fonte Nova Bahia Sports Club

Mineirao Stadium Amazonia Stadium

Evaluation
 An Analytical Evaluation

• The fundamental purpose of event evaluation is to identify positive and

negative practices with a view to improving future performance, whether this is

in terms of financial performance, environmental impacts or the overall

operation of the event.

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 Fifa world cup for Development ?
•MSE have not proven to have tangible developmental effects

• S o c i o e c o n o m i c b e n e f i t s o f F I FA W o r l d C u p s m a i n l y f o r t h e e v e n t o r g a n i z e r ( F I FA )

and multinational as well as well -established national companies (i.e.

construction, hotels, restaurants), with no lasting benefits neither for other

stakeholders nor the national economies in South Africa and Brazil .

• F I FA W o r l d C u p s m a y h a v e e x a c e r b a t e d s o c i o e c o n o m i c i n e q u a l i t i e s . S t a t e

budgets paved the way for private profits .

• F I FA W o r l d C u p s h a v e s t r u g g l e d t o r e s p e c t l a b o r r i g h t s a n d h u m a n r i g h t s , i n

South Africa as well as in Brazil .

•MSE follow the paradigm of commodification of sports and stand for an elite -

centered, elite-captured development.

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• As we saw in the Socio- Economic and Political framework, An event as big as

this has multiple and adverse negative effects.

• F I FA h a s r e c e n t l y b e e n c a u g h t u p i n s o m e t e r r i b l e c o n t r o v e r s y i n v o l v i n g t h e

p r e s i d e n t o f F I FA a c c e p t i n g b r i b e f o r b i d d i n g f o r Q a t a r t o b e t h e h o s t n a t i o n i n

2022.

• T h i s s c a m h a s s o m e w h a t d e p l e t e d t h e h o p e o f F I FA t o b e o n e o f t h e b e s t

independently run organization with no one nation interfering in their platform.

• This has also come as a surprise as this autonomous body has never been

involved in a scam of this magnitude. We strongly condemn this act and hope
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f o r a b e t t e r, m o r e s a f e r, a n d b e t t e r g o v e r n e d F I FA .
 Positive insights

•If there have been partially positive effects (wage increases, occupational health

a n d s a f e t y, l i m i t e d s p a c e f o r s t r e e t v e n d o r s ) , t h e n b e c a u s e o f s u s t a i n e d p r e s s u r e

and campaigning from civil society groups.

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 • F I FA’ s a b i l i t y t o e n h a n c e c u l t u r e s a n d s p r e a d u n i t y a c r o s s t h e g l o b e a s a

community which inculcates the love of Football in the world, is a superpower

w h i c h F I FA h a s u t i l i z e d t o i t s m a x i m u m p o t e n t i a l s o f a r. G e n e r a t i n g B i l l i o n s i n

s a l e s a n d r e v e n u e s , F I FA s h o u l d c o n t i n u e d o i n g s o t o e m p o w e r e a c h a n d

everyone on this earth with the power of football .

• I t ’ s l a t e s t i n c l u s i o n o f F I FA W o m e n ’ s W o r l d C u p s a w a m a s s i v e E m p o w e r m e n t

of women around the world to leave their obligatory roles and take up football.

This empowerment move compelled some of the best female footballers to

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being recognized at a global level as heroes of the sexes which they truly

deserved to be. Women’s World Cup has bought hope to millions of women and

a chance to show the world what they are made of.

Interesting Facts

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 Conclusion

• F I FA w o r l d c u p i s p r o b a b l y o n e o f t h e b e s t e v e n t s i n t h e w o r l d a n d t h e h o s t i n g

committee have always been top notch.

• Not once has the competition failed to impress or the tournament slacked off in

a n y w a y, t h e t i c k e t s a l e s h a v e o n l y r i s e n t h r o u g h t h e y e a r s a n d t h e n u m b e r s

are there to back the claims.

• An enormous football army around the world has taken off into the world of

global sporting events and the talent keeps growing.

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 Conclusion
• F I FA w o r l d c u p k e e p s i n v o l v i n g f a m e a n d d i l i g e n c e i n t o t h e w o r l d o f c o m p e t i t i v e

football and has also dug its roots into the hearts of millions of youth around

the world. It is the one place of solace where wars have been called off and

friendships have come about.

• F o o t b a l l i s a s y m b o l , a n d F I FA i s t h e b o d y t h a t u n i t e s u s a l l i n t o t h e w o r l d o f

growing separation.

• So, lets rejoice the World Cup and wave our countries flag throughout the next

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edition of the World Cup this Month.

W e o n l y h o p e f o r y o u t o w a t c h t h e u p c o m i n g F I FA W o r l d C u p ! H a p p y

Wa t c h i n g !