Facts

• Employees >> 1000+

• Corporate Office:Worli, Mumbai, India
• Global offices: Canada, Hong Kong, India, Singapore,
South Africa,  United Arab Emirates, United Kingdom
and United States of America.
• NSE , BSE.
• Zee's well known brands include Zee TV, Zee Cinema,
Zee Music, Zee Cafe, Zee Studios, Zee Trendz, Ten
Sports, Jagran etc, ETC Punjabi and Zee Smile
• Marketing Strategies adopted by Zee
• Brand extension
• Diversification
• Launched nations 1st round the clock channel “ Zee news”
• Launched a 24 hrs Hindi movie channel called “Zee Cinema”
• Connect with Indian Woman Largely through soaps
• Feeding the aspirations of young emerging India(saregama)
• In the year 1995 Zee made a foray in to the international market by
pioneering a venture Zee TV in UK.
• Zee launched the nations first full scale television and film training
body named institute of creative arts(ZICA)at Hyderabad.
• In the year 1997 zee launched its music channel named “Music Asia”
• One of the major innovation by Zee was it triggered the launch of a
bouquet of regional channels christened the Alpha channels in 1999.
Eg Alpha Marathi, Alpha Punjabi  
• Community affairs
• Zee Touch India initiative.
• Campaign on Breast Cancer  
• Campaign for the Visually Impaired.  
• Campaign for HIV/AIDS for the International
Aids day. 
• Aids Awareness campaign by Mukti Foundation.  
• Campaign on Pulse Polio. 
• Lifestyle exhibition along with an extravagant entertainment affair topped with
unlimited fun.
• Zee Carnival in London & Singapore has been a major success over the years.
• Perfect start of the festive season
• Platform to interact with South Asians directly – one on one
• A fun filled weekend with a bevy of Bollywood and Zee stars to ensure a full house on
both days – A perfect family long weekend
• Featuring the best of Bollywood and television stars, pulsating music, lifestyle, food
and fashion, a huge variety of shopping and fun.
• A perfect family outing.
• Divided into key areas with a focus on different features:
– Exhibition Stalls
– Main stage : Entertainment and performances
– Autograph stage
– Cookery theatre
Glance at Singapore Demographics

42000,12%

7000,2%
T am ilians
21000,6% P unjabi
28000,8% M alyalis
S indhis
28000,8% 224000,64%
G ujuratis
O thers

• Total Indian population in Singapore is 3,50,000 i.e. 8% of the total population

Glimpse of Carnival
 Education

Zee Education began its journey in 1994 as a

division of Zee Telefilms Ltd.
• KIDZEE HIGH
• KIDZEE
• ZIMA
• ZICA
• ZED CA
• E-LEARNING
  
Awards

• "Emerging Company of the Year" by The Economic Times in 1998..

• Among the ten Indian Companies in the Forbes International 200
Small Best Companies for the year 2001.
• "BSE Award for Maximisation of Shareholders Wealth -  2000".
•   Zee TV UK was awarded the MACE sponsored by the UK Trade
and Investment.
•  "Ground Breaker Award from Multichannel News International for
its achievements in developing programme networks and related
businesses“
• Finance Asia rated Zee Telefilms as the Fourth best company in
Asia and as one of the most successful Asian Corporates in
producing value for its shareholders.
 Strategic Planning Model of Zee

• Key Strengths –
• High viewership ratings –
• a) Zee provides good content and enjoys high TRP.
b) 34% average channel share.
c) 31% YoY Increase in advertisement rates.
d) Zee also enjoys a major bargaining power with
• MSO and DTH players.
• Complete bouquet of channels.
• High subscription revenues –
• which cushions it from any slowdown in advertisement
 SPM Continues…
• Key Weaknesses –
• Lagging behind Star Plus.
• Problem of attrition.
• Increase in operating costs.
• Increase in Employee costs.
• Key Opportunities
• Benefit from the robust growth of the Entertainment
and Media sector –
• According to FICCI-PWC report
Entertainment and Media industry is
expected to rise at 18% CAGR to reach
1 Trillion by 2011.
• Digitization – it will increase the subscription rate to
almost 113bn and advertisement costs to 123bn by
2011.
• Key Threats –
• Increased competition – Competitive entry of
UTV and NDTV has brought about dents in Zee
market share.
• Slow rollout of CAS – people hesitate to pay for
the subscription and rather choose FTA channels.
• Declining viewership and revenue share of GEC
channels – Viewership of GEC channels are on a
decline AND NICHE CHANNELS IS ON A RISE