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BASES OF MARKETING
SEGMENTATION
Group 10
365-371
2nd B. Com ‘B’
Under the Guidelines of: Subject:
Dr. H. Nagraj Principle of Marketing
CONTENT
Definition
Importance of Market Segmentation
Need for Market Segmentation
Requirements of Market Segments
Classification of Market Segmentation
Benefits of Market Segmentation
Conclusion
DEFINITION
CREATED BY :
GROUP 10
MUNNU PRASAD.V
MAYURI H N
MARY PRETINA.I
MOSES. D
MUGILAN.M
PAVAN