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GOLDEN FOCUS MEDIA

01 GFM’s Property
Innovation Channels/What we invest to lead the
market

Must Have Channels/What we create the more


competitive for market
School Channel, The Largest OOH Ad-University In Market

Market: HCM, HN, DN


Number of University
Total Locations: 101
Total Frames: 4,449
Share of Ad : 24/7 (PF,GP);
4-6 Ads (DP,LCD)
Traffic: 1,173,500
Impression/wk: 19,525,201
THỐNG KÊ
School Channel, The Largest OOH Ad-University In Market

Số lần thấy KQC trung bình


/ tháng
Times of seeing Frame in a month
Total HCM HN
38.0 44.2 32.4

23.8 34.5 17.5

4.5 7.5 2.7

28.6 24.3 32.5

3.3 4.6 2.4


THỐNG KÊ
School Channel, The Largest OOH Ad-University In Market

Attention to Frame Total HCM HN

3.83 3.99 3.68

3.81 3.75 3.85

3.54 3.54 3.55

3.78 3.75 3.81

3.62 3.60 3.64

Dựa trên thông tin nghiên cứu của Nielsen – Dự án OOH Parado Report 2011
Coffee Channel, Right Approach For Teen

Market: HCM. HN
Number of Coffee: 105 Loctions of Phúc Long, Passio,
Urban station, Effoc, Tocotoco, Aroi,…
Total Locations: 131
Total DP/LCD/DS: 434
Share of Ad: 6-8
Traffic/wk (refesh): 155,750
Impression/wk: 6,146,000
MỘT SỐ THỐNG KÊ
Coffee Channel, Right Approach For Teen & Staff
MỘT SỐ THỐNG KÊ
Coffee Channel, Right Approach For Teen & Staff
KFC Channel

Market: HCM, HN & 15 Provinces


Total Locations: 131
Total LCDs: 231
Share of Ads: 6-8 Ads
Traffic/wk (refesh): 724,500
Impression/wk: 11,146,650
KFC Channel MỘT SỐ THỐNG KÊ
01 Approach for 02 Results (Teen & Family)
MỘT SỐ THỐNG KÊ
KFC Channel, 01 Approach for 02 Results( Teen & Family)
Sticker Elevator – Shopping Mall

Market: HCM, HN, DN, Province


Total Locations: 75
Share of Ad : 0
02 GFM’ Highlight
Experience: CJ CGV, Lotte
Cinema, Galaxy Studio,
Samsung, Coke,
Pepsico,…
Agency Supports of extra
Workshop/Training by
Fame: Payment, more EXPERIENCE
locations,… Group M, Datviet, Dentsu,
Asatsu, Omicom, Vivaki,..

EXTRA
QUANTITY PLANNING

Coffee Shop: 320/640


spot/day
KFC: 360 Spot/day
University: 24/7 + 280/560
PREMIUM 8 Elements BUYING Special Offer

spot/day
Shopping mall: Anylocation,
24/7
CONFIDENTIAL
OWN

Exclusive in Coffee Shop,


Non-Conflict Business
School, KFC channel FAST/FLEXIBLE
Agency’s support in
Timeline of
OnAir/Delay/Cancel
MỘT SỐ ĐỐI TÁC CỦA
KHÁCH HÀNG TIÊU BIỂU
CHÚNG TÔI
THANK YOU

VUONG BAO THY


ACCOUNT MANAGER
0906 944 007
Thy.vuong@goldenfocusmedia.vn

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