Group members

Faraz Asghar 073

Malik Ishfaq 093
Usman Ali 133
Muhammad Ahmad 132
Rehan Saeed 118
 Kenwood – Khush Raho
 Brand name Kenwood
 Product / Service Type AC,Refrigerator,
 Website www.kenwood.com
 Kitchen Appliances
 Hand Mixer
 Slice Toaster
 Sandwich Maker
 Juicer
 Kettle
 Food Processor
 Kitchen Machine
 Chopper
 Blender
 Vacuum Cleaner
 Dry Iron
 Coffee Maker

Air Conditioners
Floor Standing Air Conditioners
Split Air Conditioners
Washing Machines
Semi Automatic / Washer
Fully Automatic

Refrigerators
Chest Freezer
Upright Freezer
Side by Side
Classic Series
Persona Glass Door Series
Titanium SS Series
Four Door Refrigerator Series
Advertising
Kenwood Pakistan was announced the winner of
‘Best in TV’ at PAS Awards 2018 held at Expo Center
Karachi.
Karachi – April 14, 2018: Kenwood Pakistan was announced the winner
of ‘Best in TV’ at PAS Awards 2018held at Expo Center Karachi. The
award is testimony to Kenwood’s cutting edge creative advertising
communication which is engaging and relatable to consumers of
Pakistan. The achievement also endorses that Kenwood is focused on
adding value to lives of customers while communicating the right
consumer benefits to the right audience at the right time
Guerrilla marketing
Kenwood as a brand has grown substantially over the years in Pakistan
and has set a benchmark in the advertising industry of Pakistan by
receiving multiple PAS awards over the years. This award was the 5th
PAS Award for the brand, continuing its legacy of bringing cutting edge
advertising to the world of marketing. Kenwood looks forward to serving
its customers with quality products, service and creative advertisements
based on brand’s #KhushRaho ideology which was initiated back in
2014. The brand has already launched its new Refrigerator and Air
Conditioner campaign in the past week.
, Aray wah, ID creations and Group M for successful execution of the
creative concept. Last but not the least, thanks to Ayesha Khan and
Nawaz Uddin Siddique for adding life to this concept with their acting
skills”
 Distribution Network

 Kenwood Electrical Appliances has 10 branches and
1 Head Office in Karachi, with around 1000 Dealers
all over Pakistan dealing in our Home, Kitchen and
Power Appliances. This is not only to enhance the
market share but also for our Customers to easily
access our products. This huge network is the
trademark of our success and demand of our
brands.
Kenwood

Kush rho

TV Adds
Social Media

30 to 35 Age
People
 New Strategy
When we see the advertisements of Kenwood we see the
Indian actor nawaz uddin sadiquie in their ads. Nawaz uddin
saddiquie is famous Indian actor. Kenwood ads are
manufactured in India by id creation ad agency. Some of the
Pakistani people and Indian creating a racism in their ads .
People don’t like to see Indian and Pakistani people together.
Many people like Kenwood ads because only of funny ads.
Many people don’t know that a really Kenwood because it is
funny. We are going to change funny in emotional and we are
also changing nawaz uddin saddiquie for Pakistani people.