The Digital Marketing Canvas Designed for: Date:

Develop a strategy to accelerate business growth

Mission Vision
The company’s purpose and reason The company’s long-term, aspirational
for being business goals

Bran Acquisiti Value Refer Target

d on Propositions ral Audience
Complete expression of the Getting visitors from Promise of value to be Users referring the The customers (existing +
company that is being scalable channels delivered : benefits and product to their peers ideal) the company
communicated creating an unique differentiation serves
experience in the public,
both rational and emotional

Activation Revenue
A measurable first happy Monetizing users
experience to get to ‘aha behavior
moment’

Market Retention
The company’s market position relative to Getting users to come back to to AARR sections (as
competition much as possible)

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vas.co

Designed by: Jeremy

Corman