Presented by:

Saga Ak Endet
Jagu Bin Shafiee
Mansor Bin Hassan
Mohamad Me,eraj Bin Abdul Rahman

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 Executive Summary
This photography business plan shows how K4
Photo Studio will meet the needs to capture the
special moments in people’s lives and present them
in the best light. We will establish a relationship in
which we initiate the calls to keep their photos up
to date. Digital files of their photos will be available
for free by e-mail, or with a nominal fee for CD.
Because of our relationship with the families, when
something big like a wedding comes, there's no
place else they would go.

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 Executive Summary … Cont’
The opening of K4 Photo Studio will mark a
change in the way professional photography is
delivered. Rather than being a rare place to visit,
this photo studio will be a fun part of a family's
lives, helping them capture special moments
and share them in a digital world.

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 Mission
K4 Photo Studio helps clients preserve memories
and portray themselves in the best light. We thrive
on repeat business by developing relationships with
our clients and calling them with timely reminders
for new photos. We make professional quality
photographs easily available in a digital format. We
do this by using a pricing structure that makes our
digital photographs a household staple and by
making it fun for them to come here or to have us
in their homes.

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 Objectives
Our objectives are:
• To generate a comfortable net profit by the
third year.
• To develop systems of production for each
product category that is easy to replicate with
new clients to keep it simple and fun.
• To have a client relationship system and call
plan that will keep us on top of each of our
client's scheduled needs at all times.
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 Company Summary
We have worked in the industry as
photographer and freelance portrait
photographer in Kuching for 10 years. We have
found that personal customer relationships are
the key to repeat business and will open K4
Photo Studio in Summer Mall, Kota Samarahan
on that premise.

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 Company Ownership
• K4 Photo Studio is a sole proprietorship
owned by Mansor Hassan, Mohd. Meeraj,
Saga and Jagu.
• It will open in a leased 800 square foot studio
in Summer Mall, Kota Samarahan.

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 Company Locations and Facilities
We will open in an 800 square-foot studio at
Summer Mall, the heart of the commercial
district with ample free parking. The space will
be leased for three years beginning at RM1200 a
month with cost-of-living adjustments made
annually.

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 Company’s Structure

General Manager
Saga Ak. Endet

Marketing Operation
Finance Manager
Manager Manager
Jagu Shafiee
Mansor Hassan Mohd. Meeraj

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 Work Force
• Mansor Hassan – Sales + Photographer
• Jagu Shafiee – Collector + Photographer
• Mohd. Meeraj – Graphic + Photographer
• Saga Endet – Make-up Artist + Graphic
• 2 trained Photographer
• 1 trained Graphic Artist
• Runner + Collector
• Shop Assistant

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 Products
• Individual Portrait
• Graduation/ Convocation Portraits
• Family Portraits
• IC Portraits
• Studio Rental For Club Photo Shoot Activities
• Wedding Album
• Group Photos

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 Demographics
• The Kota Samarahan area has a total
population of 330,527. There are 74,836
families (based on 2010 census).
• The Kota Samarahan area is near to Kuching
City at about 30 km. The office will be located
in Kota Samarahan and although most of the
clients are working in Kuching City, they live in
the housing estate of Desa Ilmu which is in the
Kota Samarahan area

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• Most of the people in Kota Samarahan live in village
area and their shopping area are in the town of Desa
Ilmu. With the coming up of the new shopping
complex in Kota Samarahan, which expected to be
completed by the end of 2012, it will become the
centre of attraction for the local shoppers.
• It will be a one-stop place where shoppers can do their
entire daily shopping in the most convenient and
exciting environment. By taking the advantage of the
situation, K4 definitely will grab the opportunity to be
together with the excitement.

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 Market Segmentation
People who pay for professional photo portraits
are generally status-conscious professionals who
have children, and so we've segmented the Kota
Samarahan area according to the occupation of
the people.

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Occupations

Business
Government
Farmers
Students
Private Sec.

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 Target Market Segment Strategy
Our target market is families who are most likely the
inhabitants of the dense housing estates of Desa Ilmu.
This is the population most likely to order professional
photos on a regular basis, having both the means and
the desire for professional quality photographs

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Market Analysis

Weddings
Graduation
Festive
Walk-in
Function
School
Advertisement

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 Market Trends
• Photography has gone digital.
• Digital cameras are replacing conventional cameras. Even
cell phones have digital cameras on them.
• The uses of photography have expanded as well because of
Web pages on the Internet and email.
• Digital images are needed for printing uses as well, for such
uses as brochures and business cards.
• Photo studios have mostly switched to digital format
because it also allows for easy processing and
manipulation.
• They have been less amenable to making digital files
affordably available to clients, and this is a trend on which
we intend to capitalize.

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 Market Needs
• Families have photos taken to preserve memories. Most
photos are taken by consumers with their own cameras,
which are increasingly digital and are even part of their cell
phones.
• Most of these photos are the family to view them. These
are the walk-in customers that will fill into the shopping
area.
• Consumers generally engage professional portrait
photographers when the photos will be viewed outside the
family and when quality matters.
• They have the budget and the need to use them for their
families because they often entertain at home and their
family photos will be on display.

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 Competitors
• Sharel Photography - highly creative freelance
photographer with a style that one would
expect to find in a national magazine
• Three Stars Trading - typical photographer
located in Phase 1 of Desa Ilmu with
concentrating on walk-in customers which
requires only the IC photos.

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• My Bazaar Student Centre - located near the
students’ apartment and pass by offers same-
day photos. This is easier to accomplish with
digital processing for a studio organized
around speed, but quality is necessarily
sacrificed. Prices are average.

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 Competition and Buying Patterns
• Purchasing decisions generally begin with an
urgent need, such as a graduation picture.
• During festive, family photos need to be taken,
and we are able to fulfill their need.
• Buyers are most likely to seek a professional by
referral from someone who has used their
services.
• Some are looking in the Yellow Pages, but
increasingly online, especially if they are young
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 Business Plan
• The key element of K4 strategy is to reach the
families that requires their memorable
moment to capture in the lenses of camera
that later will be hung onto their wall for their
visitors to see and cherish
• Referrals will be solicited from clients through
specialty advertising to reach their friends and
family.

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 Marketing Strategy
• We take the initiative to call our clients, if they
request this service, to schedule appointments to
mark the special stages of growth in their
families.
• We're there for baby pictures, graduation,
wedding pictures and photos for their
professional needs.
• Our prices are about the same as those at other
photo studios, but we email digital files of our
clients' images for free to help them put their
pictures on the Web.

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 Distribution Strategy
K4 Photo Studio will be located in the centre of
attraction in Kota Samarahan where the place
offers a large variety of services including
fashion and lifestyle, sports, restaurants and
cafes, bookstores, cyber cafes, food court and an
eight-screen Cineplex with ample parking space,
definitely will lure the walk in customers.

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We will also be available for photo shoots at
clients' homes or in nature. By the free
consultation on how and where the picture
should be taken, the customers will be eager to
have their picture taken; especially the price
that we offer is very attractive and suit to what
the family require and budget

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 Marketing Programs
Positioning Statement
• We take the initiative to make these calls and
include inexpensive CDs and free emails of their
digital images.
• For the working professionals with children who
need to capture their growth and special
moments and share them with wall portraits and
the Internet.
• We will remind our customers when photos need
taken so these moments aren't lost.
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 Pricing Strategy
• Our prices are competitive with other high-
quality professional photographers in the
area, but digital files are delivered affordably
by CD or free by email.
• Our value added is in our programs of calls to
capture the growth of the family.
• We also offer the package that suit to the
customers’ budget without scarifying the
quality.

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 Product
• K4 Photo Studio will help our clients to look
their best, will keep their photos up-to-date,
and will capture the special moments of their
live
• K4 Photo Studio has a comprehensive
program to preserve memories on an ongoing
basis. We see individual pictures, especially
baby pictures, as gateway products for our
programs of ongoing photography.

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 Promotion Strategy
• We will have a professionally designed Yellow
Page ad and a website. During the first six
months, we will run display ads in the local
paper and radio spots on several different
local stations such as Sarawak FM, Catz FM,
Muzik FM.
• There will be banners and fishtails hung in the
specific spot to attract the passed by people.

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 Sales Strategy
• A special for the first baby picture will be a
regular feature of our pricing structure.
• This is offered with the intent of getting the
whole family on an ongoing basis as clients,
because babies need photos frequently and
we want these families to be clients for life.

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 Sales Forecast
30000

25000

20000
Portrait
Graduation
Family
15000
IC Photo
Wedding
10000 Group
Miscellaneous
Rental
5000

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Sale Forcast For 2013

Portrait Graduation Family IC Photo Wedding Group Miscellaneous Rental Total Month
January 3,000.00 2,000.00 3,000.00 3,500.00 5,000.00 3000 19,500.00
February 10,000.00 12,000.00 1,200.00 8,000.00 3000 34,200.00
Mac 2,000.00 2,000.00 1,200.00 2,000.00 3,000.00 3000 13,200.00
April 2,000.00 2,500.00 1,200.00 2,000.00 4,000.00 3000 14,700.00
May 2,000.00 20,000.00 2,500.00 1,200.00 2,000.00 4,000.00 3000 34,700.00
June 2,000.00 15,000.00 1,200.00 12,000.00 2,000.00 8,000.00 5000 45,200.00
July 10,000.00 24,000.00 2,400.00 2,000.00 10,000.00 3000 51,400.00
August 10,000.00 2,500.00 1,800.00 2,000.00 80,000.00 3000 99,300.00
September 10,000.00 8,000.00 800.00 1,000.00 4,000.00 3000 26,800.00
October 2,000.00 1,900.00 800.00 3,000.00 1,000.00 2,000.00 3000 13,700.00
November 2,000.00 26,000.00 12,000.00 800.00 18,000.00 8,000.00 10,000.00 4000 80,800.00
December 10,000.00 3,000.00 18,000.00 4,800.00 20,000.00 12,000.00 4000 71,800.00
65,000.00 51,000.00 103,400.00 20,900.00 53,000.00 22,000.00 150,000.00 40,000.00 505,300.00

Sales Forecast for 2013

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 Start up Cost
Starting Cost
Studio 10,000.0 Studio
Equipment Cameras 0 Deposit 2,400.00
Renovati
Lighting 1,200.00 on 5,000.00
Background working
Posters 500.00 Table 300.00
Office
Speedlights 2,000.00 Tables 1,000.00
Office
Tripods 500.00 Chairs 1,000.00
Retort Stand 500.00 Cutter 300.00
Reflectors 200.00 Printer 600.00
Softbox 800.00 Signage 800.00
Hot Shoe Display
Holder 200.00 racks 3,000.00
14,400.0
Wireless remote 300.00 Total 0
60,000.0 109,600.
Minillab 0 Total Stat up Cost 00
Mac Pro 12,000.0
Computer 0
HP Computer 3,000.00
Software 4,000.00
95,200.0
Total 0

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 Expenses
No.
Items Yearly (RM)

Rental 14,400.00

Salary 96,000.00

Electric Water 1,800.00

Internet 720.00

Telephone 360.00

Chemical 2,000.00

Photo Paper 4,000.00

CDs 200.00

Matte Laminated Film 1,200.00

Photo Frames 2,000.00

Fuel 1,200.00

EPF 12,480.00
Socso 5,400.00

Trade License Renewal 24.00

141,784.00
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 Web Plan
• Our website will be developed by Apple
Advertising Agency and will be up and running
by December 2013. For higher scholars and
others in our target market under 30, websites
is the preferred way of finding information.
• The site will have information on our other
programs for the growing number of middle-
aged female professionals who shop the net.

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 Conclusion
• As a new player in the industry, we foresee the
development of the business in years to come.
• The increasing number of the housing estates and
population and the need of having professional
touch in having the photos’ taken.
• With hard work and skills plus the business
knowledge, we believe that we can excel in this
area of interest, hence will be one of the top
players in this industry.
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 UDAH MAJIH WAK TIJAU TELOU……

THANX 4 LISTENING

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