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  • University of Guayaquil Faculty of Administrative Sciences Business Management Engineering

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    Denisse Reyes
    12 Ansichten10 Seiten
    When we think of hamburgers, the first thing that comes to mind are: fried meat, bread, mayonnaise and ketchup; in short, something common. That is why we have used this product as a base to show the different ways to do it and sell it, it is not only fast food, it is a quality product, with original flavor.

    Originaltitel

    NI BURGER

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    When we think of hamburgers, the first thing that comes to mind are: fried meat, bread, mayonnaise and ketchup; in short, something common. That is why we have used this product as a base to show the different ways to do it and sell it, it is not only fast food, it is a quality product, with original flavor.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    12 Ansichten10 Seiten

    University of Guayaquil Faculty of Administrative Sciences Business Management Engineering

    Hochgeladen von

    Denisse Reyes
    When we think of hamburgers, the first thing that comes to mind are: fried meat, bread, mayonnaise and ketchup; in short, something common. That is why we have used this product as a base to show the different ways to do it and sell it, it is not only fast food, it is a quality product, with original flavor.

    Copyright:

    © All Rights Reserved
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 10

    UNIVERSITY OF GUAYAQUIL

    FACULTY OF ADMINISTRATIVE SCIENCES


    BUSINESS MANAGEMENT ENGINEERING

    Title of the project:


    “Ni Burger”

    Professor:
    Mr. Jorge Miranda López

    Students:
    Alarcón Cabezas Daniela Dolores
    Mora Arguello Daniela Alejandra
    Quishpi González Alison Mabel
    Reyes Fajardo Denisse Vanessa
    Salgado Murillo Jahily Alejandra
    Salazar Mesías Cristian Daniel

    CII 2018 - 2019


    INTRODUCTION
    Popular
    product

    Ni
    Burger

    Familiar
    segment
    JUSTIFICATION
    Demand for
    fast food

    Diverse
    menu

    Renews
    gastronomic
    vision
    General Specific
    Mission Vision Objective Objetives

    Offer a Be the
    delicious best and
    and most
    innovative popular
    product restaurant
    MARKET SEGMENTATION
    Easy to prepare Variety of flavors.
    product. Presence in different
    Low cost of parts of the regions.
    elaboration.
    Creativity and
    innovation.

    Strengths Opportunities

    Threats Weaknesses

    Economic crisis. New to the market.


    Competition of already Low position in the
    recognized producers. consumer's mind.
    Price change in some
    products.
    MARKETING MIX

    Product Price

    Place Promotion
    MARKETING STRATEGIES
    Marketing Mouth.

    Reduce Financial Cost.


    Have the support of a chef.


    Cultural Diversity (flavors).

    Adaptability.

    Use one of our weaknesses to be innovative.

    Good Customer Service.


    FINANCIAL SEGMENT
    Ni Burger - 6 Portions + French Fries
    Ni Burger

    Bread
    $1,00

    ½ lbs meat $2,00

    6 Eggs $0,75
    Sausages
    $0,80
    Ni Burger + French Fries
    Baicon $1,20
    Unit cost $2,29
    Ham $1,00
    Price to sell $3,50
    Salami $1,20
    Income $1,2
    Spices $0,80

    Sauces $1,00

    Cheese Chedar $2,00

    French fries $2,00

    Total $13,75

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