 1.

Which of the following is not part of “media

literacy”?
a. Being able to read or understand content in
different languages.
b. Critically analyzing media content by considering
its particular presentation and its underlying
political or social messages.
c. Assessing media ownership and regulation issues
that might affect what media is presented in what
form.
d. Knowing how technology affects media.
e. All of the above are part of media literacy.
2. As the definition of social media
develops, what is one underlying element?
a. The intersection between technology,
social interaction, and sharing information.
b. Microsoft is the primary developer.
c. Use of the various elements is free.
d. All of the above
e. None of the above
3. Classifying content in social media
happens through an activity such as
a. Alphabetizing
b. Tagging
c. Mapping
d. Line up
e. None of the above
4. _______ was one of the first uses of the
Internet and is still the most popular use,
accounting for most of the traffic on the
Internet.
a. Blogs
b. Chat rooms
c. E-Mail
d. Discussion Boards
e. None of the above
 5. The notion of media effects refers to
a. The way that companies control and direct media
content.
b. A lack of politeness in how we communicate with
each other through social media.
c. The concern that media content and mediums
might affect our thinking or behavior in some way.
d. The bodily health risks associated with
electromagnetic radiation from devices like mobile
phones.
e. All of these are correct.
 6. What is a main complaint critics of our commercial
media system have regarding commercial media?
a. Media companies often use their influence to pursue
their own interests at the expense of the public
interest.
b. Media companies waste a lot of money creating
lavishly produced shows that are not popular.
c. For-profit companies buy promising start-ups and
nonprofit media companies, absorbing them or shutting
them down.
d. Media companies produce too much content for
anyone to watch, creating frustration among the public.
e. All of these are true.
7. _______ was one of the first uses of the
Internet and is still the most popular use,
accounting for most of the traffic on the
Internet.
a. Blogs
b. Chat rooms
c. E-Mail
d. Discussion Boards
e. None of the above
 8. Social media audiences differ from those of traditional
media because
a. Traditional media audiences consume material created FOR
them while social media audiences either dictate the type of
product they want or bypass traditional producers to find
products more suitable to their particular needs or desires.
b. Traditional media audiences tend to be within a certain age,
gender and socio-economic group, while social media appeals to
virtually every age, gender and economic status.
c. Social media audiences tend to be the millennial generation
while traditional media are mainly Gen-Y.
d. None of the above
9. Unsolicited e-mail advertising is
known as _______.
a. Newsgroup
b. Junk ads
c. Spam
d. None of the above
10. When companies try to create
faux-viral videos or make fake
grassroots blogs, the practice is called
a. Trolling
b. Scrolling
c. Lurking
d. Astro-turfing
e. None of the above
EXPLAIN

1. What is Media Convergence?

Explain using traditional media
and new media..
2. What are the advantages of
Radio Broadcasting to
Newspaper? Give example