marketamerica ®

The UnFranchise ®

Business Development System

Market America’s mission is to provide a system for
entrepreneurs to create an ongoing income, while
providing consumers worldwide with a better way to
shop. Through revolutionary technology and the power
of people, we are creating the economy of the future.

Headquartered in Greensboro, North Carolina

Founded in 1992, ma is a Product Brokerage and
Internet Marketing company that specializes in
One-to-One Marketing.
The company employs over 500 people globally with
international operations in the United States,
Australia, Canada, Hong Kong and Taiwan.
With more than 3 million customers and 180,000
Independent Distributors and UnFranchise® Owners
worldwide, Market America has generated over
$3 billion* in accumulated retail sales.
*As of December 31, 2008. Estimated retail sales based on suggested retail price
 Since the company’s inception, individuals
have earned $1.8 billion* in commissions and
retail profits.

*As of December 31, 2008. Estimated retail sales based on suggested retail price
Through One-to-One Marketing, Market America
combines the Internet with the power of people
— creating the ultimate online destination.
We have revolutionized a brand-new industry,
setting a standard by which all other businesses are
measured — Built on Product. Powered by People.®
 The 45-Year Plan
For every 100 people who reach the age of 65...

1% Wealthy
4% Financially Fit
5% Still Working

28% Dead

62% Flat Broke

 The 45-Year Plan
Your options to earn additional income:
• Work more hours
• Get a second job
• Own your own business
• Franchise
• Investments
• Inheritance
• Go back to school
• Lottery
 The 45-Year Plan

95 percent of people spend up to 45 years

of their lives making the other 5 percent
successful.

They work a plan for someone

else’s financial success — not
their own!
The 2- to 3-Year Plan
A Plan For Your Financial Success
 The 2- to 3-Year Plan
The UnFranchise® Business Development System

Like a franchise:
• Systemization, standardization,
uniformity
• State-of-the-art management systems
• Merchandising and marketing tools
• Growing visibility
• Own multiple business locations
• Standardized training systems
 The 2- to 3-Year Plan
The UnFranchise® Business Development System

Unlike a franchise:
• No franchise fees
• No monthly royalties
• No territorial restrictions
• Start part time with flexible hours
• Minimal startup expenses plus
potential tax advantages
• Little risk
 The 2- to 3-Year Plan
The UnFranchise® Business Development System

Two ways to earn income:

1) Provide products
Service 10-15 Preferred Customers
Earn 30-1,000% gross retail profit

2) Time leveraging
Duplicate efforts
Develops & manages only 2 sales
and distribution organizations
 Which would you prefer?
The 45-Year Plan The 2- to 3-Year Plan
marketamerica ®

A Product Brokerage Company

• Identifies the latest market-driven products
• Eliminates the burden of manufacturing
• Moves with the marketplace
• Does not rely solely on the sales of any one
product or service

Market America’s Mall Without Walls®

• 2,500 exclusive products and services
• Access to multibillion-dollar markets
marketamerica ®

Multibillion-Dollar Markets
Health & Nutrition Home & Garden
Anti-Aging Pet Care
Cosmetics Telecommunications
Personal Care Internet
Weight Management Auto Care
Exclusive ma Brands
Customizable Products
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma Health & Nutrition
ma nutraMetrix®

nutraMetrix® is revolutionizing the healthcare industry by

providing health professionals with advanced wellness
solutions, while offering an additional income through our
unique and innovative Business Development System.
ma Weight Management
ma Anti-Aging
ma Anti-Aging
ma Anti-Aging
ma Anti-Aging
ma Cosmetics
ma Personal Care
ma Personal Care
ma Home & Garden
ma Pet Health
ma Auto Care
ma WebCenters

ma WebCenters
ma Voitel®

• Home phone
• Wireless service
• Broadband Cards for laptop
computers (USB Card)
marketamerica ®

An Internet Marketing Company

The Web Portal combined with Market America’s people
power provides the most efficient and friendliest
experience found anywhere on the Internet.
The Ultimate
Online Destination
The Web Portal
• Unlimited Shopping
• Quick, accurate product
& content search
• Hundreds of Exclusive
ma Brands and Products
• Customer Rewards
Program
• E-mail, Blogs, Video,
maTV, maNewsstand
• News, Weather, Sports
• Entertainment
• Social Networking
• Custom Nutrition Services
• Travel
• Gift Cards & Certificates
• Thousands of Partner Stores
marketamerica ®

Approximately every 10-20

years, a new marketing system
emerges as a better way of
distributing products to the
end consumer.
marketamerica ®

One-to-One Marketing
Creating the Economy of the Future
• New paradigm
• People hate to be sold, but love to buy
• Building share of customer: providing a greater
variety of products to a small portfolio of customers
• Match people to products and products to people
• High-tech & high-touch
• Giving customers exactly what they want

ma will be to One-to-One Marketing what McDonalds is

to franchising and what Microsoft is to computerization.
Five steps to building a successful
UnFranchise® Business
The UnFranchise Business Development System
is a proven plan for qualified individuals to
successfully attain financial independence.

1. Apply
2. Create
3. Qualify
4. Activate
5. Teach, Manage
& Support Others
Apply
Complete the Independent Distributor
Application and Agreement
Apply

Sales Representative UnFranchise Owner

• No Cost
• Buy product at Distributor
Cost and earn gross retail
profit
(Independent Distributor)
• Subscription Fee
• Buy product at Distributor Cost and
earn gross retail profit
• Participate in the Management
Performance Compensation Plan
(MPCP) and earn commissions
Apply

Your Subscription includes:

• Custom Web Portal • Preloaded MP3 Device
• Online UnFranchise® Business • Monthly Powerline Magazine
Account — print & digital
• Career Manual • Training and Seminar System
• Getting Started Guide & Getting • Coaching and mentoring by
Started Audios experienced UnFranchise®
• Access to Audio Download Owners
Library
Create
Business Volume (BV) and
Incentive Business Volume (IBV)

• Business Volume (BV) is the unit value (points) assigned

to exclusive ma-branded products
• Incentive Business Volume (IBV) is the unit value
(points) assigned to any of our Partner Store brands
• BV and IBV are used to calculate commissions
Create

Ways to create BV and IBV:

• Personal Use • Transfer Buying
• Retail Sales • Preferred Customer AutoShip
• Merchandising Systems • Internet Marketing
– Web Portal • One-to-One Marketing
– Catalogs – Building Share of Customer
– Product Cards
Building Share of Customer
10-15 Customers shopping regularly
Building Share of Customer
10-15 Customers shopping regularly

• Offer existing customers more products/services

through the Mall Without Walls™ and Web Portal

• Match products to people, and people to products

• maRewards program allows customers to get paid

for shopping
Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks
Qualify
Accumulate 200 BV to qualify your Business
Development Center (BDC) which opens both
your left and right BV and IBV banks

• Once your Business Development Center has been

qualified it will begin to accrue Business Volume (BV)
and Incentive Business Volume (IBV)
• The sooner you qualify, the sooner you will be eligible to
earn commissions and bonuses!
Activate
Personally sponsor and place one qualified
Independent Distributor in your left organization
and one qualified Independent Distributor in your
right organization
Activate

Q: Why just two sales and distribution

organizations?

A: The number 2 is the smallest multiplier

for the highest profit. Statistics show that
the average person successfully develops
2.8 organizations
Teach, Manage
& Support Others
Teach others how to:

1. Apply

2. Create

3. Qualify

4. Activate
People lead to people
People lead to more people
BV & IBV are generated as your organization expands
 The system searches for BV & IBV to infinity
Retail sales, expanding distribution, Preferred Customers ordering through your Web
Portal, personal use, expanding customer base, and word-of-mouth advertising

System Search System Search

Horizontal Marketing
Horizontal Marketing is an organizational structure that
most businesses use. With a horizontal structure, an
economic incentive to help others succeed does not exist.

Examples of Horizontal Marketing:

• Real Estate Agencies (e.g., Century 21®)
• Insurance Companies (e.g., AllState®)
• Chain Stores (e.g., Ace Hardware®)
• Franchises (e.g., McDonalds®)
• MLM/Network Marketing or Direct Sales (e.g., Avon®)
Horizontal Marketing Organizational Structure

Insurance Company
Franchise Corporation
Regional Sales Manager

Agents/Brokers
Master Franchisers
District Sales Manager

Sales Representative
Local Franchise
Local Sales Territory

ALL IN COMPETITION
Disadvantages of Horizontal Marketing

• Additional locations multiply costs

• Creates competition
• Territorial restrictions
• Time/resources spread too thin
• No cooperation/collaboration
• MLM — system to duplicate
horizontal marketing

ALL IN COMPETITION
Vertical Marketing
Vertical Marketing is an organizational structure that
provides an environment in which there is an economic
synergy between the people participating throughout
the entire enterprise.
Vertical
Marketing
Organizational
Structure
Advantages of Vertical Marketing
• The UnFranchise® System eliminates the pitfalls
of horizontal marketing
• Compounding efforts
• Encourages teamwork/support
• No territorial restrictions
• When one succeeds, everyone benefits
• Minimal costs to expand
• Leverages duplication and standardization
• Everyone receives 100 percent credit for sales
and volume generated
• Maximizes the probability of individual success
• Synergistic
• Gain from other’s work, volume and sales
 Disclaimer
The income levels mentioned in the following presentation are for
illustration purposes only. They are not intended to represent the
income of a typical Market America Independent Distributor, nor are
they intended to represent that any given Distributor will earn income
in that amount.
The success of any Market America Independent Distributor will depend
upon the amount of hard work, talent, and dedication which he or she
devotes to building his or her Market America Business.

Canadian Distributors, if making an earnings claim, must disclose the

earnings of a typical Independent Distributor. Please refer to the end of
the printed presentation of the UnFranchise® Management System to see
the Income Disclosure Chart. Canadian Independent Distributors should
convert references of currency to Canadian dollars. Canadian Distributor
commissions will be converted weekly to Canadian dollars. The
conversion rate will be the exchange rate published by the Wall Street
Journal immediately preceding the commission process for each week
(typically the Tuesday of the week that a commission check is paid).
How Commissions are earned
BV & IBV commissions are paid weekly
 How Commissions are earned
5,000 5,000
System Search
3,600 System Search
3,600
2,400 2,400
1,200 1,200

1,200 total BV from your left and right = $300 | 1,200 total IBV from your left and right = $300
2,400 total BV from your left and right = $300 | 2,400 total IBV from your left and right = $300
3,600 total BV from your left and right = $300 | 3,600 total IBV from your left and right = $300
5,000 total BV from your left and right = $600 | 5,000 total IBV from your left and right = $600
How Commissions are earned
5,000 5,000
System Search
3,600 System Search
3,600
2,400 2,400
1,200 1,200

As your business organization grows, the frequency of

commissions earned increases until it occurs weekly
 How Bonuses are earned

Every time you and any BDC in your left sales organization plus any BDC
in your right sales organization completes the BV commission cycle
in the same week, you receive a management bonus of $600!
Earn More Income
Open additional Business Development Centres
to increase your commissions

Weekly earnings
potential: $10,800
Master UnFranchise® Owner
Enables you to leverage your efforts by opening
multiple BDCs from the beginning

Put in twice the work for three times the pay!

Annual earnings potential: $561,600
The One-to-One Marketing Engine
Market America provides entrepreneurs a complete
and proven business system. The components
explained in this presentation work together as a
complete marketing engine to drive customers, sales
and traffic into your UnFranchise® Business —
resulting in a stream of ongoing income.
Components That Drive Your Success
1 Product Brokerage
• Over 2,500 exclusive ma-brands and products
• Mall Without Walls™
• Multibillion-dollar markets
• Market driven
2 Internet Marketing Support
• Web Portal — Ultimate Online Destination
• Comparative shopping
• E-commerce drives traffic to your site
• Thousands of Partner Stores
• Get paid to shop (rewards program)
• Entertainment portal
• Social networking
3 Training & Support System
• Minimal startup costs
• NMTSS (National Meeting, Training and
Seminar System)
• Areas of interest (e.g., Health & Nutrition,
Cosmetics, Personal Care)
• Marketing tools and events
• Most lucrative and realistic compensation plan
ever created
• International visibility, publicity and exposure
4 One-to-One Marketing
• People power with global exposure
• Personal relationships with customers
• Identifies hottest markets and trends
• High-tech, high-touch
• Match people to products and products
to people
 Components That Drive Your Success
Product Brokerage

Training & Internet Marketing

Support & Support

One-to-One Marketing

THROUGH POWERFUL SYNERGY, OUR PROVEN SYSTEM

GENERATES TRAFFIC, LEADS AND SALES FOR YOUR BUSINESS
— RESULTING IN A STREAM OF ONGOING INCOME.
You’re probably thinking,

“Can Market America work for me?”

I’m thinking,

“Are you right for Market America?”

One thing is certain —
If you don’t try anything, then everything will
stay the same

Before you decide, ask yourself:

1) Am I happy in my current financial situation?
2) Do I have enough free time to spend with family or
do the things I enjoy?
3) How prepared am I for retirement?

Once you choose, the rest is easy...

• Get your questions answered
• Try ma-branded products
• Visit my Web Portal
• Give it a Trial Run — we will work together
• Get started on the 2- to 3-Year Plan
A Web Portal, an Opportunity and the Power of People

Independent Distributors and UnFranchise® Owners have earned

the following since the company’s inception:
Total retail profits earned†: Total commissions earned: Total Distributor earnings:
$876,944,141 + $896,704,933 = $1,773,649,074*
*As of December 31, 2008. †Estimated retail sales based on suggested retail price
ma