Summer Internship Project

A Study on
“Comparative analysis of Print media and Digital
media”
At

PRESENTED BY: HITESH V VAGHELA

ENROLMENT NO: 178070592167
SAL INSTITUTE OF MANAGEMENT
FLOW OF PRESENTATION
 Meaning of Print & Digital media
 Industry overview
 Company Introduction
  Literature Review
 Research Methodology
  Data Analysis
 Findings
 Recommendation
 Conclusion
 Bibliography
Print media:
Print media is one of the oldest forms of mass
communication. This media includes any form of printed
journals or newspapers, magazines, monthlies weeklies, etc.

Digital media:
Any kind of application like social media app, weather app on
a smartphone, any fighting game, cricket game or any racing
game on a video game console and any tools and devices like
ultrasound imaging device in a hospital are all type of digital
media products
 INDUSTRY OVERVIEW
EVOLUTION OF NEWSPAPER
 INDUSTRY ANALYSIS:
To analyze any industry one must consider porter’s five force model.
The Five force model of this industry is as follow.

Supplier

New  Industry Subsitute

Entrances

Buyer
New entrances:
 In the print media, entry barriers are high since it is very capital-
intensive. Besides capital intensive, government policies and procedures
are also kind of major barriers.

Bargaining power of suppliers

 In the print media, it is high for newsprint suppliers because there are
many suppliers present in the market. When suppliers are high, buyers
will be low.

Bargaining power of customers

 Relatively high as customers have the power to switch over to another
newspaper when they face any issues or any other circumstances like
hike in the price of newspaper etc,.
 
Competition
High in print media, especially in Hindi dailies. The print sector includes
listed entities like Jagran Prakashan and HT Media. Regional print media
too is seeing increasing competition.

Substitute:
The prime source of income in print media is Advertisements. Google and
yahoo are giving strong competition to entire print media pulling major
chunk of advertisements towards online media. Newspapers are getting
ineffective towards internet services as they are offering large target
customer base as against the same price of newspapers and other print
media sources.
 COMPANY INTRODUCTION:
NAVGUJARAT SAMAY
 Launched in 16th January 2014 in Ahmedabad by the
Times Group.

 Initially it was a joint venture of Times Group and

Shayona Pvt Ltd forming Shayona Times Pvt Ltd.

 Later on it was fully owned by Shayona Pvt Ltd under

the leadership of Suresh Patel - Chairman of Shayona
Group.

 The Chief editor of NavGujarat Samay is Mr Ajay

Umat.
 Five more editions of NGS are as follows:
1. Gandhinagar Samay
2. Uttar Gujarat Samay
3. Madhya Gujarat Samay
4. Saurashtra Samay
5. Jhalawar Samay
 Vision Statement

Through its unique visual storytelling, NavGujarat Samay

delivers high-quality and engaging content across print,
digital, social and video platforms. An innovator of news
and information, we reflect the pulse of the nation and
serve as the host of the Gujarati & Indian conversation –
today, tomorrow and for decades to follow. We reach
nearly 800 thousand readers daily, and our mobile
application attest to more than 200 thousand downloads on
mobile devices.
 Mission Statement

The core purpose of NavGujarat Samay is to enhance

society by creating, collecting and distributing high quality
news and information. Producing content of the highest
quality and integrity is the basis for our reputation and the
means by which we fulfill the public trust and our
customers’ expectations.
PRODUCTS OFFERED:
Days Newspaper
MONDAY Main + Ahmedabad Samay + E.T
Wealth

TUESDAY Main + Ahmedabad Samay +

Femina

WEDNESDAY Main + Ahmedabad Samay +

Gulmohar

THURSDAY Main + Ahmedabad Samay +

Boddhivruksh

FRIDAY Main + Ahmedabad Samay +

Health

SATURDAY Main + Ahmedabad Samay

SUNDAY Ravivar Samay
1.2 SWOT ANALYSIS
Strength:
• Lower price
• Less advertisements
• More coverage
• Quality

Weakness:
 Weak Distribution channel
 Delay in payment of vendors
Opportunity:
 Growth of vernacular language newspapers.
 Expand operations in different geographical areas.

Threats:
 Cut throat competition
 Immediate joining gift
 MAJOR PRINT MEDIA COMPANIES
IN INDIA:
Companies Logos

1. ANANDA BAZAR PATRIKA LTD. (ABP 
LTD.)

2. INDIAN EXPRESS GROUP

3. BENNETT COLEMAN & CO. LTD. 
(TIMES GROUP)

4. HT MEDIA LTD.

5. INDIA TODAY GROUP (LIVING MEDIA 
PVT. LTD.)

6. HINDU GROUP
TOP 10 DAILY NEWSPAPERS IN GUJARAT IN 2011

Newspaper IRS

Gujarat Samachar 44.59

Divya Bhaskar 35.34

Sandesh 32.32

TOI 3.27

Gujarat Mitra 1.7

Kutch Mitra 1.21

Newspaper IRS

Rajasthan Patrika 71k

Ahmedabad Mirror 37k

Economic Times 24k

Indian Express 23k

Source : http://deshgujarat.com/2011/06/20/top­ten­daily­
newspapers­of­gujarat­as­per­the­irs­q1­2011­report
LITERATURE REVIEW:

 Ziming Liu

With an increasing amount of time spent reading electronic documents,

a screen‐based reading behavior is emerging. The screen ‐based reading
behavior is characterized by more time spent on browsing and
scanning, keyword spotting, one‐time reading, non ‐linear reading, and
reading more selectively, while less time is spent on in ‐depth reading,
and concentrated reading. Decreasing sustained attention is also noted.
Annotating and highlighting while reading is a common activity in the
printed environment. However, this “traditional” pattern has not yet
migrated to the digital environment when people read electronic
documents.
 Ming-Kai Tse, David J. Forrest and John C. Briggs

Automated print quality analysis systems are evolving to new levels of

functionality, integration, and productivity and are becoming critical to
the advancement of digital printing technology. As tools for
communication within the industry, these systems can help to achieve a
needed consensus on print quality standards and the procedures for
quantifying them. In this paper we will describe in some detail the
design of an automated print quality analysis system, discussing our
design choices and the rationale behind them. The system analyzes
prints on any media produced by any printing technology. To
demonstrate a representative application of the system, we will present
results of a case study in which automated print quality analysis was
applied to inkjet printing. User requirements and key criteria for
evaluating a system of this kind will also be discussed.
RESEARCH METHODOLOGY :
 Research is a careful investigation of inquiry specially through search for
new facts in any branch of knowledge.

 “Research means defining & redefining problem, formulating hypothesis,

collecting organizing & evaluating data, making deduction & reaching
conclusion & carefully testing the conclusion to determine whether they fit
the formulating hypothesis.”
RESEARCH OBJECTIVES:
 To find out the differences in factors affecting choice of news
platform with respect to gender.

 To find out the differences in factors affecting choice of news

platform with respect to occupation.

 To find out the differences in factors affecting choice of news

platform with respect to income.

 To find out the differences in factors affecting choice of news

platform with respect to customer loyalty.
RESEARCH DESIGN:
Descriptive research design have used because it provides all 
the opportunities to cover all the aspects that are required and 
get an appropriate outcome for the understanding of the 
mutual fund market research. 

Data Collection:-
• The data collected is of the PRIMARY:
• The PRIMARY data was collected through the QUESTIONNAIRE
study
DATA ANALYSIS AND INTERPRETATION:-
 media do you prefer to read news

  Frequency Percent Valid Percent Cumulative Percent

Valid Print media 38 38.0 38.0 38.0

Digital media 62 62.0 62.0 100.0

Total 100 100.0 100.0  

 Digital platform do you use to read news
  Freque Percent Valid  Cumulati
ncy Percent ve 
Percent

Valid NavGujarat  10 10.0 10.0 10.0

app
Gujarat  9 9.0 9.0 19.0
samachar app

Sandesh app 7 7.0 7.0 26.0

Divya  28 28.0 28.0 54.0
bhaskar app

Other 46 46.0 46.0 100.0

100 100.0 100.0
Total
 
 FINDING:
 Mostly 15 to 25 years age group reads newspapers and
Digital media to read news.
 62% of the peoples prefer digital media over print media
to read news
 39% of the students read news which is highest ratio
considering all other occupation.
 44% of the graduates read more news using both the
media.
 Income group of 0 to 2.5 lakhs per month prefers
reading news more.
 Divya Bhaskar is the market leader among all other
newspapers with 28% of the total readers.
 Gujarat Samachar stands in the second position with
24% of the total readers.
 Other digital platforms like T.O.I, DNA, The Economic,
Inshorts etc., has covered the highest percent of readers
that is 46% to read news online.
 35% is the highest percentage of people accessing news
only once a day.
 Mostly males are reading more news that is 60%.
RECOMMENDATION:

 Mostly students are accessing news using both the 
platforms of news media that is print media and 
digital media. 15 years to 25 years age group also 
actively reads news. 60% peoples prefers digital media 
to read news. 
 NavGujarat Samay should take this as an opportunity 
to focus more on developing its digital platform as it is 
the only most sought after to read news by the young 
generation. India is also rapidly moving towards 
digitalization which shows the importance of digital 
media in near future.
 NavGujarat Samay should improve its digital platform 
and should frame it targeting the young audience.
 CONCLUSION:
 Print media and digital media both play an important role 
in everybody’s life. It gives knowledge and information of 
what is being happening all over the globe. India has one 
of largest circulation of newspapers. Over periods digital 
platform users are also increased to read news.

 Shree Narendra Modi taken an initiative to transform 
India into digitalized economy and more work is being 
done to promote it more effectively. Over decades, now 
peoples are preferring more digital platform to read news 
rather than reading news through newspapers. As India 
is one of the economy having majority of the young 
citizens digital media is getting more popular day by day 
as mostly youngsters accesses digital media or platforms.
BIBLIOGRAPHY
 www.gujaratsamachar.com
 www.divyabhaskar.co.in
 www.sandesh.com
  http://scholar.google

 https://academic.oup.com
 www.tandonline.com
Thank  You