CASE STUDY METHOD

Dr. Rana Singh

MBA(Gold Medalist), Ph. D.
www.ranasingh.org
98 11 828 987
Singh_rana@yahoo.com
Introduction to Case Study Method
• Case study method is one of the most common methods
of teaching in west and in many premier institutes in
India.

• The instructor gives a Case document to the participants

/ students to study, analyze and discuss.

• This helps the students/participants in enhancing their

reading, analytical, strategic planning and
implementation skills and application of learning of
domain knowledge in real life situations.
 Why Case Study
• Cricket –Cricket Ground
• Swimming –Swimming Pool
• Hockey –Hockey Ground
• Cycling –Cycling Track
• Business –Business Organinzations
- and/Or Case studies of Business

organizations
 Types of Case Studies
• Enterprise level case study
• Organization level case study
• Function level case study i.e. marketing, finance,
production, IT etc.
• Success Story
• Cases of Failures
• Cases regarding mergers and acquisitions
• Subject related case studies –Marketing,
Finance, HR, etc.
Advantages of Case Study Method
•Advantages are millions..
To name a few..
-Develops strong reading skills
-Develops analytical skills
-Develops logical thinking
-Develops strategic planning skills
-Facilitates learning regarding analysis of impact of
decisions taken
-Facilitates enhanced domain learning eperience
 Advantages
-Develops coherence in the thought processes
-Develops good communication skills
-Develops confidence and art of public speaking
-Develops all the skills and confidence that is
required at the time of summer and final
placements
-Develops thinking, planning and implementation
skills
 How to solve a case study
• Read, Read, Visualize, Realize and
Analyze
• Think
• Think about alternatives?
• What went wrong?
• Why did it happen?
• What is to be done?
• What should have been done?
 How to solve a case study?
• Focus on the various data, graph and
events.
• Find out the major reasons of success
/failure.
• Focus on different types of Analysis
• SWOT Analysis, PEST Analysis, Financial
Analysis, Ratio Analysis and any other.
 Analysis
• Economic Analysis
• Industry Analysis
• Company Analysis
• Financial Analysis
• Analysis of Products and Services
• Analysis of Strategy
• Environmental Analysis –External and
Internal
 Process of Case Analysis
• Reading the case
• Jotting down / underlining / highlighting the key
facts, figures, events, strategies, success or
failures.
• Analyzing the economy and the various
dimensions of business environment
• Analyzing the Industry in which the company is
operating
• Analyzing the various products and services.
Software Development Case Study

How the customers imagined it?

Software Development Case Study

How the customers described it?

Software Development Case Study

How the salesperson thought they

wanted?
 Software Development Case Study

How the salesperson told them it would

be?
Software Development Case Study

How the architect designed it?

Software Development Case Study

How development believed the

Architect was describing?
Software Development Case Study

what development began to build ?

Software Development Case Study

what marketing envisioned and

advertised?
Software Development Case Study

The deadline
Software Development Case Study

What the initial budget could buy?

 Software Development Case Study

What happened when management

realized what development was doing?
Software Development Case Study

The New Approach

 Software Development Case Study

Portion of original code that can be used

Software Development Case Study

Development has a working prototype

far behind schedule
Software Development Case Study

What the testers did to it?

Software Development Case Study

Development Cycle and Costs

Software Development Case Study

The final product after a few more

iterations of the process
Software Development Case Study

How the project was documented?

 Areas to focus
• Data, facts, and figures
• Industry reports
• Macro and micro-economic statistics
• Company financials
• Industry financials
• Industry life cycle
• Economic life cycle
• Product life cycle
• Other allied topic
 Analysis of the case
• Analyse the facts
• Think on various alternatives
• Evaluate the various alternatives in the
light of the various resource constraints
• Chalk out the financial implications
• Do the cost benefit analysis
• Chalk out the funding / financing
possibilites.
 Presentation of the case
• Make a good power point presentation
• Support it with graphs and charts
• Support it with statistical data and analysis
• Present the recommended ideas, and solutions
and the preferably the concept note and detailed
action plan.
• Recommend the various functional strategies
• Recommend the precautions to be taken in the
process of implementation of your suggested
solution
 Solution (s)
• Remember that there may be multiple
solutions to a case.
• Have an open mindset while presenting a
solution.
• Your solution must not be affected by your
pre-conceived notions about success or
failure.
• Give solutions that are relevant and can
be practically implemented.
Thank you!!!!