“PURCHASING BEHAVIOUR AND SATISFACTION LEVEL OF PARENTS’’: A STUDY AT

PANTALOONS SAHEED NAGAR BHUBANESWAR

A report submitted to
Asian School of Business Management
In partial fulfilment of the requirements for award of the degree of
Post Graduate Diploma in Management
By
USHA RANI BEHERA
Registration no- PGDM/17-19/42
Under the guidance of

MR. SARASWAT SWAIN PROF. PRAKASH CHANDRA DASH

STORE MANAGER ASSISTANT PROFESSOR
PANATALOONS FASHION AND RETAIL ( MARKETING)
LIMITED. ASIAN SCHOOL OF BUSINESS
ADITYA BIRLA GROUP ,BHUBANESWAR MANAGEMENT

ASIAN SCHOOL OF BUSINESS MANAGEMENT

BHUBANESWAR
July, 2018
 INTRODUCTION
What is purchasing behaviour ?
Attitude
Preferences
Intention & decision
What is consumer satisfaction ?
Meeting the requirement of customers.
When expectation are fulfilled.
Need to satisfy customer.
 CONTINUE..
Visiting a shopping mall is now a days not a single
dimensional activity.
 Shopping along with friends and families gives
pleasure to a customer.
Shopping with kids is one such dimension.
 Kids are the future customer .
 OBJECTIVES

To know the possible reasons behind parent’s visit to

shopping malls.
To know the other venues which parents visit with their
kids.
To know the purchasing behavior and satisfaction level of
parents who visit malls with their kids.
To measure parent's level of satisfaction after knowing
that children are learning to become consumers during
their visit to shopping mall.
 RESEARCH METHODOLOGY
Hypothesis
ho1. Customer are fully satisfied with the product of
pantaloons.
Ho2. Customer are fully loyal to pantaloons.
 Sample size - 100
Area coverage – saheed nagar, pantaloons Bhubaneswar
 Sampling method – convenience sampling.
 Sources of data collection –
Primary data – questionnaire
Secondary data – internet and different journal.
 ANALYSIS AND INTERPRETATION OF
DATA
PERCEIVED EFFECTIVENESS SCORE
Effectiveness element Total element Average (total score/15)

Cloth quality 486 4.86

Presentation of wardrobe 427 4.27
External look and feel 425 4.25
Dress up of mannequin 410 4.10
Ambience 418 4.18
Price 462 4.62
Different option of shopping 433 4.33
Speed of service 429 4.29
Friendliness of staff member 449 4.49
Food court 406 4.06
Gaming zone 417 4.17
Exchange facility 476 4.76
Promotional offer 470 4.70
Sufficient billing counter 482 4.82
Payment option 480 4.8
Total 66.7
Average 4.4466667
 CONTINUED..

Effectiveness score = 66.7/15 = 4.44

=4.44 / 5*100 = 88.93%
Interpretation
The average score is found to be 66.7. This implies that the
perceived effectiveness is up to 88.93%. The parents
satisfaction level is comparatively more.
 DEMOGRAPHIC PROFILES OF RESPONDENTS
Demographic Demographic Sub- Percentage (%)
Group
Age Group 18 – 30 57%
31 – 40 20%
41 – 50 17%
Above 50 6%
Gender Male 61%
Female 39%
Marital status Married 60%
Unmarried 40%
Profession Govt. employee 32%
Private employee 54%
Business 12%
Students and others 2%
Monthly income 50,000 – 1lakh 24%
1lakh – 2 lakh 20%
2 lakh – 5 lakh 44%
Above – 5lakh 12%
 OTHER VENUES OF SHOPPING WHICH PARENTS VISIT WITH
THEIR KIDS.

40%

35%

30%

25%

20% 36%
15%

10% 18% 18% 17%

11%
5%

0%
SPORTS MUSEUM RELIGIOUS PLACE ZOO WATER PARK
/ADVENTUROUS
DO YOUR KIDS PREFER TO VISIT MALL WHEN OTHER PLACES LIKE
 TO KNOW THE POSSIBLE REASONS BEHIND PARENT’S
VISIT TO SHOPPING MALLS.

45%

40%

35%

30%

25%
45%
20%

15%
23%
10% 18%
5%
10%
4%
0%
QUALITY PRICE STAFF SERVICE BRAND COLOUR

WHICH FOLLOWING FACTOR IS MOST IMPORTANT FOR YOU WHILE SHOPPING CLOTHES
 TO MEASURE PARENT'S LEVEL OF SATISFACTION AFTER
KNOWING THAT CHILDREN ARE LEARNING TO BECOME
CONSUMERS DURING THEIR VISIT TO SHOPPING MALL

45%

40%

35%

30%

25%
44%
20%
34%
15%

10%
13%
5%
9%

0%
STRONGLY AGREE AGREE NEUTRAL DISAGREE
LEARNING AND COGNITIVE DEVELOPMENT YOU THINK YOUR CHILDREN LEARN TO ACCOMMODATE
 CONCLUSION

Most of parents are private and govt. Employee

Most of parents spend 2000-3000/- per month for their kids
clothing because of pantaloons product quality and fashion.
Majority of parents agreed that their children learned to
accommodate while shopping.
Most of the parents are satisfied with the kids product of
pantaloons.
 RECOMMENDATION

Sitting area should be there for children and old people.

Provide complimentary drinks for customers.
Billing counter should be placed on two sides at every floor
for convenience.
A trained employees has to be present at each floor to satisfy
need of customer.
 More advertisement has to be done to increase the foot fall.
THANK YOU