A REPORT ON CHANGE

MANGEMENT AT TATA
MOTORS

SUBMITTED BY:
DHEERAJ DAWAR
DHARUV SURI
DIKSHA MEHTA
DISHA
 CHANGES AT TATA MOTORS
ORGANISATIONAL  CHANGE IN WORK
CHANGE FORCE CULTURE
 Employees were exposed to
 Change in outside world
Technology  Young Employees were

 Change in Strategy encouraged

 INTRODUCTION TO CHANGE IN TATA
MOTORS
They decided to bring transformation in three different phases. Each phase was
intended to last around for 2 years.

PHASE 1 PHASE 2 PHASE 3

• Reducing Cost. • Consolidating • Involved in going

their position outside India
in India. and expanding
operations
internationally .
 PHASE 1- REDUCING THE COST
• To reduce the break even point.
• It called for major reductions in variable ,
fixed and interest costs.
• They went in for e-sourcing.
• The company adopted CAD and CAM
systems.
• They launched Customer and
Dealer Management program in
2003.
 PHASE 2- CONSOLIDATING POSITION IN
INDIA
• This phase concentrated on the development of
product.
• The positioning in the market place was
strengthened by:
I. New sales planning process
II. Reducing the impact of cyclic business.
III. Improving liquidity and profitability of
dealers.
IV. Re- orienting towards customer satisfaction.
V. Extending the reach for distribution
network.
 PHASE 3-INTERNATIONAL GROWTH
• International Diversification was a key part of this
phase of transformation strategy.
• Looked for opportunities for inorganic growth.
• They identified 12 countries as priority
markets.
• In order to facilitate globalization, the previously
independent export division was merged into
passenger car and commercial vehicle division.