Market Indonesia

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 Keluhan Pelanggan High Speed Internet

Tagihan tidak transparan; 17%

Tagihan tidak transparan; 44%
Tagihan tidak transparan; 11%
Customer Service tidak tanggap; 21%
Customer Service tidak tanggap; 34%
Customer Service tidak tanggap; 13%
Kesulitan mendaftar; 23% 2009
Kesulitan mendaftar; 0% 2008
Kesulitan mendaftar; 48% 2007
Tarif berlangganan mahal; 25%
Tarif berlangganan mahal; 45%
Tarif berlangganan mahal; 32%
Kecepatan akses tidak sesuai janji; 42%
Kecepatan akses tidak sesuai janji; 63%
Kecepatan akses tidak sesuai janji; 33%

Sumber: SHARING VISIONTM, 2007 – 2009

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 Kecepatan Akses Internet, Puas atau Tidak?

Jika tidak puas, berapa kecepatan

Puas; minimum yang diharapkan?
21%;
21% 64 kbps;
10%;
10%

Tida
k 256
puas kbps; 128
50%; kbps;
Tidak;puas 256 kbps
50% 40%;
79%
79% 50% 40%
;
79%

Sumber: SHARING VISIONTM, WiMAX Survey , n=150, Januari 2009

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 Internet Broadband Dimanfaatkan Pelanggan
untuk Berbagai Kebutuhan
Hobi; 18%
Hobi; 61% 200
Hobi; 20%
9
Keperluan kuliah/sekolah; 23%
Keperluan kuliah/sekolah; 35% 200
Keperluan kuliah/sekolah; 28% 8
Gaul/lifestyle; 28%
Gaul/lifestyle; 45%
Gaul/lifestyle; 6%
Ada kebutuhan mendesak; 38%
Ada kebutuhan mendesak; 73%
Ada kebutuhan mendesak; 18%
Waktu senggang; 57%
Waktu senggang; 75%
Waktu senggang; 27%
Pekerjaan; 67%
Pekerjaan; 74%
Pekerjaan; 44%

Sumber: SHARING VISIONTM, 2007 – 2009

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 Layanan yang Paling Sering Diakses

200
9
200
8

Sumber: SHARING VISIONTM, 2007-2009

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 Situs yang Sering Dikunjungi

Yahoo; 67%
Google; 65%
Friendster; 50%
detik.com; 34%
Facebook; 31%
You Tube; 23%
Job seeker; 9%
Game online; 3%
MSN; 1%
Amazon; 1%
Wordpress.com; 1%
Sumber: SHARING VISIONTM, WiMAX Survey ,
n=150, Januari 2009
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 Saat Ini Anggaran Internet Pelanggan Berkisar
Antara Rp. 100 – 500 Ribu/Bulan

8% 2%
12% 5%
3%
9%
23%
42%
> Rp. 1 juta
Rp.500 ribu -Rp. 1 juta
57% Rp.300 ribu -Rp.500 ribu
58%
Rp.100 ribu -Rp.300 ribu
43%
< Rp.100 ribu

23%
7% 8%

2007 2008 2009

Sumber: SHARING VISIONTM, 2007– 2009

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 Willingness to Pay

Rp. 100 - 200 ribu/bulan; 41%

2007
Rp. 100 - 200 ribu/bulan; 32% 2008
Rp. 200-300 ribu/bulan; 26% 2009
< Rp.< 100
Rp. 100
ribu/bulan;
ribu/bulan;
20%20% > Rp. 300 ribu/bulan; 21%

Rp. 200-300 ribu/bulan; 12%

Rp. 100 - 200
Rp.ribu/bulan;
200-300 ribu/bulan;
9% 9%
> Rp. 300 ribu/bulan; 8%
< Rp. 100 ribu/bulan; 5% > Rp. 300 ribu/bulan; 5%
Gratis; 2% Rp. 5,-/kb; 3%
Gratis;
Gratis;
0% 0%Rp. 5,-/kb;
Rp. 5,-/kb;
0% 0%

Sumber: SHARING VISIONTM, 2007– 2009

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 Mayoritas Pelanggan Mengakses Layanan 3G
Hanya Untuk Mengisi Waktu Senggangnya

Ada kebutuhan mendesak; 23%

Keperluan kuliah/sekolah; 24%

Pekerjaan; 28%

Hobi; 48%

Gaul/life style; 51%

Waktu
senggang
; 89%
Sumber: SHARING VISIONTM, 3G Market Survey,
n = 100 Responden, April 2008

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 Layanan Apa Saja yang Pernah
Diakses Pelanggan ?
Video Messaging; 0%
Video Messaging; 1%
Video Streaming; 0%
Video Streaming; 27%
Comic; 14%
Comic; 0% 200
Sport ; 22% 8
Sport ; 0%
Games; 49%
Games; 7%
News on Demand; 49%
News on Demand; 1%
Movie; 51%
Movie; 9%
Download Music; 60%
Download Music; 11%
Mobile TV; 65%
Mobile TV; 69%
High Speed Internet; 76%
High Speed Internet; 34%
Video Call; 85%
Video Call; 94%

Sumber: SHARING VISIONTM, 2007 - 2008

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 High Speed Internet :
Layanan 3G yang Paling Sering Diakses
Sport; 1%

News on demand; 2%

Movie; 3%

Games; 5%

Mobile TV; 8%

Download music; 11%

Video Call; 30% High

Speed
Internet;
40%

Sumber: SHARING VISIONTM, 3G Market Survey, n = 100 Responden, April 2008

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 Video Call : Layanan 3G yang Paling Disukai

Video Streaming; 0%
Video Streaming; 8%
Video Clip; 0% 200
Video Clip; 1%
Wallpaper; 0% 8
Wallpaper; 2%
Sport; 2%
Sport; 0%
Games; 8%
Games; 4%
Movie; 7%
Movie; 2%
Download Music; 9%
Download Music; 5%
Mobile TV; 17%
Mobile TV; 47%
High Speed
HighInternet;
Speed 25%
Internet;Video
16% Call;
32% Video Call;
80%
Sumber: SHARING VISIONTM, 2007 - 2008
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 Profil Market 2010

234,2 180 30 7,29

juta juta juta juta

Pelanggan Pengguna Pengguna

Penduduk
Seluler Internet Broadband

1,6 2,5 1,97 18,9

juta juta juta juta

Pengguna User
Micropayment Game online Facebook
Smartphone

Sumber : dari berbagai sumber

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 Trafik Internet Indonesia
1 facebook.com
2 google.co.id
Bandwidth Trafik Internet Melalui Indonesia 3 google.com
Internet eXchange IIX 20Gbps (2009) 4 yahoo.com
(BW Global mencapai 1BGps) 5 blogger.com
6 Kaskus.us
Banking; 1; 5%
7 youtube.com
Dalam Negeri 8 WordPress.com
(4Gbps); 20%; 9 twitter.com
20% 10 4shared.com
Video/Music; Jejaring sosial; 11 detik.com
4; 20% 5; 25%
12 wikipedia.org

Sumber: www.Alexa.com, 2010

13 kompas.com
Luar Negeri Knowledge; 1; 14 klikbca.com
Berita; 6; 30%
(16Gbps); 5%
15 detiknews.com
80%; 80%
16 vivanews.com
Search Engine, 17 ziddu.com
IM, Email; 3; 18 kapanlagi.com
15% 19 clicksor.com
20 detiksport.com
Sumber: Bisnis Indonesia, 2009

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 Traffic Mobile Data vs Voice di Indonesia

Operator Voice SMS Data

2009 2010 2009 2010 2009 2010

(juta menit) (juta menit) (juta) (juta) (TB) (TB)

Telkomsel 750 884 380 727 25 32

Telkom Flexi 44 51 38 46 1 .1 1.2

XL Axiata 570 510 320 470 3.8 8.6

Indosat 240 288 302 375 18 15.78

Sumber : www.surya.co.id,
Operator Panen Layanan Data Potensi Besar 2010 Fokus Garapan Bergeser

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 Technology Comparison

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 Merci bien
Arigatoo
Matur Nuwun
Hatur Nuhun
Matur se Kelangkong

Syukron
Kheili Mamnun
Danke
Terima Kasih

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