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ëurrent size of Indian film industry estimated around Rs 109.2 billion in 2008
which is expected to grow at a ëAGR of 12.2% to reach Rs168.6 billion by 2013.
V The distributors are not exhibited the film before the sale of
the film, hence his buying is totally based on producerǯs
reputation in the market. E.g. Due to this process, Failure Ȃ
Chandni Chowk to China & Success Ȃ Bheja Fry
Step by Step Analysis
V The distributors that approach the producer are from various
zones of the country classified in to zonal areas, namely
North, east, south & west.
Intermediary
!istribution services provided exclusively to Yash Raj Films & Films coming to
India during International film festival(s)
1. MUMBAI (Bombay circuit Ȃ comprising part of Maharashtra, Gujarat &
Goa) Yash Raj Film Distributors, headed by Mr. Rajesh Malhotra.
2. DELHI (Delhi-U.P. circuit)
Yash Raj P. P. Associates Private Limited
3. JALANDHAR (East Punjab circuit)
Yash Raj Puri & Co. Pvt. Ltd.
4. JAIPUR (Rajasthan circuit)
Yash Raj Jai Pictures Private Limited
5. AMRAVATI (C.P. circuit)
Yash Raj Films Private Limited through Khajanchi Film Exchange
6. INDORE (C.I. circuit)
Yash Raj Films Private Limited
å. BANGALORE (Mysore circuit)
Yash Raj Pal Films Distributors (Bangalore) Pvt. Ltd.
8. SECUNDERABAD (Nizam circuit)
Yash Raj Vandana Films Distributors Private Limited
9. CALCUTTA (Bengal circuit)
Yash Raj Kushagra Arts Private Limited
10. CHENNAI (Tamil Nadu circuit)
Yash Raj Films Private Limited
11. ANDHRA PRADESH (Andhra circuit)
Yash Raj Films Private Limited
12. COCHIN (Kerala circuit)
Yash Raj Films Private Limited
V Step 1
Research potential distributors. Identify the movie's genre
and the audience it appeals to most. Find distributors that
have released similar titles.
V Step 2
Talk with distributors to determine if there is interest on both
sides. Once you have selected the company to distribute the
film, ask them to draft a generic distribution agreement for
you to amend.
V Step 3
Consider the territory that the agreement covers. Use one
distributor for the zones
V Step 4
Discuss whether the distribution agreement covers theatrical
screenings only or include DVD distribution, as well as the
length of the terms. It is to the filmmakers advantage to have a
short term--less than 5 years--with automatic extensions.
V Step 5
Include the amount of publicity and media the distribution
company is obligated to perform on behalf of the film. This
figure includes number of print materials and advertisements
to be created to publicize the film, interviews, articles and
reviews.
V Step 6
Agree upon the distribution fees. Filmmakers can either agree
to a 50/50 split of the profits after the distributor recoups the
costs of distributing and marketing the film.
Source: Ravi Enterprise, Mumbai
V The document begins with following text:
Agreement made and entered into as of AGREEMENT DATE by and
between DISTRIBUTION COMPANY, ("Distributor") at ADDRESS OF
DISTRIBUTION COMPANY, and PRODUCTION COMPANY, ("Producer").
In consideration of their respective covenants, warranties and
representations, together with other good and valuable consideration,
Distributor and Producer hereby agree on following:
A PICTURE - PRODUCTION FORMAT (I.E. 35MM/16MM/DIGITAL)
A RIGHTS GRANTED
A Advertising
A Editing
A Title
A Territories
A Dispute clause
A Warranties
Producer to Distributors:
Producer Distributors