Transit Competitiveness and

Market Potential
Regional Service Councils
September 2018

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Study Process

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 Four Types of Customers

Frequent Occasional Infrequent Non-Rider

7% 22% 55% 16%

As a % of all LA County residents

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Transit Accessibility
Transit System Coverage

Transit is
accessible to 85%
of trips made in
the region.
Metro Transit Lines by Tier
Express
Rapid
Local
Limited
Shuttles
Busway
Muni (non-Metro service)

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Outreach to Date
350,000 Database Contacts
183,000 Multi-lingual Take Ones & Town Hall Fliers
40 Community Events
40 LRTP shared Community Events
11 Service Council Presentations
10 CBO, Faith-Based & Stakeholder Presentations
10 Rap Sessions with Bus Divisions
3 Working Group Meetings
3 Customer Care Focus Group Sessions
2 Student Education Workshops
2 Telephone Town Halls
2 Metro TAC Meetings
2 Metro IWG Meetings
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Stakeholder Engagement

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Service Parameters
Measuring Transit Competitiveness

Infrequent/
All Riders Current Former
Non-Rider
Security Information
Travel Speed More Service (women, certain (non-riders)
geographies)

First/Last First/Last
Frequency Fares Mile (elderly, Mile (women,
higher income) youth, elderly)

Comfort Comfort
Reliability Information (odors, (odors,
crowding) crowding)

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With existing levels of service,
We can’t be fast, frequent,
reliable all day, every day,
everywhere…

Therefore, developing service

concepts will involve trade-offs

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 Trade-Offs
• Speed • Geographic Coverage

• Frequency • Hours of Operation

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• Peak Hour Vs. • Off Peak

• Full buses in high • Few people on board

demand areas in low demand areas

• Focus on current • Pursue occasional

frequent riders and new riders
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We need to develop policy
choices that address the
trade-offs based on the
different needs of diverse
travel markets in LA County.

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Transit is most competitive
when no more than twice as
slow as driving.

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The Transit Journey

Walk/Wait Time On-Board Time

The walk/wait and on-board time

are the two factors that make up
total transit travel time.
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Understanding Trip Purposes

Commute Trips
Travel from home to a
regular destination like
work/school, etc.

Other Trips
Travel from a changing
origin to a changing
destination

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When is Travel Speed important?
Long Distance Trips: 10 to 12.5 Miles
Travel Speed is
the key factor for
longer trips.

Walk/ On-Board
Wait Time Time

30% of time 70% of time

getting to/from transit on-board transit
e.g. 10 mins e.g. 25 mins 13
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When is Frequency important?
Short Distance Trips: 0 to 2.5 Miles
Frequency is the
key factor for
shorter trips.

Walk/ On-Board
Wait Time Time

50% of time 50% of time

getting to/from transit on-board transit
e.g. 10 mins e.g. 10 mins 14
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Competitiveness
What and Market
Drives Market Potential
Share?
Transit Market Share by Distance & Percent of Total Trips
7%
Transit Market Share
6% 16%

Increasing our
5% 16%
transit share of
4%
short distance
trips to 6% means
500,000 new 3%
trips
2% 46%
% of
total
1% 22%
trips

0-1 miles 1-5 miles 5-10 miles 10+ miles

Trip Distance 15
So how do we attract more
short distance
non-commute trips?

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More Frequent Service for Non-Commute Trips
Travel and Operations by Time of Day
Share of all trips Metro Service
and service by time 35% Commute Trips
of day
30%
Other Trips

25%

20%
Current service
does not match 15%

midday and
10%
evening travel
demand. 5%

0%

Owl Service Early AM AM Peak Mid-Day PM Peak Late Evening

12 – 4am 4 – 6am 6 – 9:30am 9:30am – 2pm 2 – 6:30pm 6:30pm – 12am
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Note: Bar chart shows data by time period while area plot shows hourly data
 Short Distance Long Distance
Key B

Takeaways Frequency Speed

b Trips
Commute
We are successful
8% of all trips 8% here
of all and
tripsshould
5% transit market share 9%continue to focus
transit market share
on this travel
Peak Hour market.

We are not
Other Trips competing well in
our biggest
60% potential
of all trips 24% of all trips
b market
2% transitand needshare
market to 4% transit market share
rethink our service to
better capture short
All Day
trips.
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