Strategic Management

for Tourism, Hospitality

and Events
By Nigel Evans (2015)
( A Review)
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Nigel Evans
Nigel Evans is Assistant Dean of
the School of Social Sciences,
Business and Law at Teeside
University. He has published
widely in tourism and
management and taught
strategy for many years on
varied programmes including
MBA and BA (Hons) Travel and
Tourism programmes at Teeside
and Northumbria Universities.
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“Quotations are commonly printed

as a means of inspiration and to
invoke philosophical thoughts from
the reader.”
Book Content
Part 1 Strategy and the tourism, hospitality and
events contexts
1. Strategy and strategic objectives for tourism,
hospitality and event organizations

2. Introduction to strategy for tourism, hospitality

and events with the first set of slides
Part 2 Analyzing the internal environment
3. Tourism, hospitality and event organizations: the
operational context: competencies, resources and
competitive advantage
4. Tourism, hospitality and event organizations: the
human resources context
5. Tourism, hospitality and event organizations: the
financial context
6. Tourism, hospitality and event organizations: the
products and markets context
Part 3 Analyzing the external environment and
SWOT
7. The external environment for tourism,
hospitality and event organizations: the macro
context
8. The external environment for tourism,
hospitality and event organizations: the micro
context
9. SWOT analysis for tourism, hospitality and
event organizations
Part 4 Strategic selection

10. Competitive strategy and strategic direction

for tourism, hospitality and event organizations
11. Strategic methods for tourism, hospitality and
event organizations
12. Strategic evaluation and selection for tourism,
hospitality and event organizations
Part 5 Strategic implementation and strategy in
theory and practice
13. Strategic implementation for tourism,
hospitality and events
14. International and global strategies for tourism,
hospitality and events
15. Strategy and tourism, hospitality and event
organizations: theory and practice
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KEY Concepts
Part 1
▫ The strategic decisions carried out by an organization serves as a
blueprint in coming up with more detailed operational conclusions and
will also manifest the skills of the members of the organization.
▫ Resource inputs: Financial resources, human resources, physical
(tangible) resources, and intellectual resources.
▫ Six further factors, which are relevant in ‘THE’ contexts, are high cost,
seasonality, ease of entry/exit, interdependence, impact on society, and
the effect of external shocks.
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KEY Concepts
Part 2
▫ Core competencies and the configuration and coordination of value-
adding activities have been identified as primary sources of competitive
advantage.Here you have a list of items
▫ The configuration of human resources in an organization is a major
determinant of its culture.
▫ Financial statements are important to determine the capacity of the
business. Longitudinal analysis, cross-sectional analysis and ratio
analysis are important gauge to assess to status of a business.
▫ The product life cycle shows the number of strategic issues that might be
anticipated in different stages.
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KEY Concepts
Part 3
▫ Analysis of the macro-environment is primarily concerned with providing
insight into the future facing an organization. The complexity and
turbulence of the environment make prediction of the future problematic.
▫ Analyzing the micro-environment help identify threats from existing or
potential competitors and identify new markets.But remember not to
overload your slides with content
▫ SWOT represents the culmination of the internal and external analyses.
Thereby a rigorous analysis of the current situation provides a solid and
defensible platform from which to move to the formulation of strategy
focusing on the future position.
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KEY Concepts
Part 4
▫ In formulating strategy for future development three key issues are
considered: competitive strategy, strategic directions and strategic
methods.
▫ There are times at which THE organizations need to opt not for growth
but have to be more defensive in opting for retrenchment. There are
various ways in which this can be carried out which include disposal,
equity carve-outs and management buy-outs.
▫ The process of choosing strategic options is concerned with evaluating
and selecting the best options.
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KEY Concepts
Part 5
▫ An organization must first ensure that sufficient resources are available
and in place to implement the strategy
▫ In developing internationally managers must carefully consider which
markets they will enter and how it will be achieved
▫ Strategic management is fundamentally concerned with understanding
the nature of competitive advantage and the means by which it is
acquired and sustained.
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Book Review
Part 1
▫ The part discussed the meanings of the terms strategy and strategic
management and introduced the concepts of careful and developing
strategiesBut remember not to overload your slides with content
▫ The thorough discussion and understanding on the six factors that apply
specifically to the ‘THE’ sector is a key issue in determining the success
of strategy of the managers. It serves as an insightful basis on where and
how to start developing strategies.
▫ Case studies presented are handful and relevant to the industry.
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Book Review
Part 2
▫ This discusses the Strategic management for Tourism, Hospitality and
events which is unique because it is centered to the creation of its
products combined with services which are mostly intangible, unlike in
other industries such as in manufacturing that they are just concerned
with the tangible products.
▫ Likewise, the vision to cover globalization through HRM are taken in
consideration of. The book in this chapter justifies all basic information
on HRM.
▫ In conclusion, the details in this chapter is so applicable in the local and
international context of the tourism and hospitality industry.
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Book Review
Part 3
▫ The chapter was able to give a clear analysis of the micro-environment of
business is very important because of the fast changing customer needs
and wants, competitors’ competencies and other market opportunities.
▫ The analysis of the micro-environment or competitive analysis is
intended to increase managers’ understanding of the industry and
markets in which their business operates.
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Book Review
Part 4
▫ The book presents the importance of having an edge and at the same
time, different strategies were presented in order for T.H.E. organizations
cope up with globalization.
▫ Pros and cons were presented at the middle part of the chapter in order
let the managers decide if they will be going to adopt it or not. However,
not all organizations can adopt this kind of strategy because of some
barriers like the availability of their resources.
▫ The book presents different considerations before deciding which is the
best strategy.
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Book Review
Part 5
▫ The book highlighted that resources, configuration and change are three
things that need to check to successfully implement a strategy.
▫ The lengthy presentation to emphasize the difference between
internationalization and globalization was able to identify each distinct
characteristics.
▫ The concluding chapter of the book was able to provide all the element
needed in strengthening the strategic management that can help
Tourism, Hospitality and Events companies.
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Over – All Recommendation

• This book is highly recommended for tourism,
hospitality and event academics, consultants,
practitioners, and authors.
• Hospitality and tourism companies would be wise to use
the book as a reference to follow the key points gathered
by the author which was also sourced from various
experts over time.
• The flow of discussion from overview to summary
is presented well and helps the reader to understand the
material easily.
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Over – All Recommendation

• The book has enhanced learning features by
providing relevant cases and substantial amount of in
depth discussion to different concepts and realistic ‘THE’
setting
• The book also strengthens learning and tests
reader’s knowledge through critical thinking and analysis.
• The material also provides opportunities to
discover topics further.
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THANKS!
Any questions?
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CREDITS
This book review is done through the collective efforts of
the following individuals;
Amistad, Carmelita Licuasen, Elaine
Capistrano, Rowell Martinez, Kevin
Castillo, Christian Anthony Pajuyo, Aisel
Dawang, Sheila Quario, Rogelio
Lantican, Mark Lixcel Villacorta, Florivel