The 21st century required skills for effective workforce

Freehand Visualization Skills (FVS) is a program that is

formulated to create a better solution on effective visual
communication skills. It is a program to nurture one of the
components of Freehand Visual Communication Skills (FVCS).
Without FVS, you cannot make effective communication using
FVCS.

Freehand Visual Communication Skills (FVCS) is a program that

has been formulated to cater needs of individual and
organization to be more effective in their daily communication
skills. The FVCS is ‘a must skills to be acquired by all’ to increase
individual and organization productivity. Without the FVCS, you
are less effective in your daily communication mode.

FVS
Freehand
Visualization
Skills
(FVS)
Knowledge
(FVCS)
FVCS
FVCS
(attitude)
 The 21st century required skills for effective workforce

WHY FVCS & FVS? If we want to develop quality individuals or workforce, we have to
start with their fundamental skills that are required in the 21st century education and working
environment. One of them is communication skills which will support the top 3 major thinking
processes. They are 1. complex problem solving, 2. critical thinking and 3. creativity. (refer World
Economic Forum: The 10 skills you need to thrive in the Fourth Industrial Revolution).

But not many realised that the main communication skills that need to acquire is Freehand
Visual Communication Skills (FVCS). Why? The skills (freehand + visualization + communication
skills) help to overview or simplify the thinking process by freehand visualizing everything on a
piece of paper. The FVCS also help to strengthen the ability of thinking skills (HOTS). ‘CREATE’ is
the highest thinking process which require freehand visualization skills (drawing) to explain
complex ideas. Of course, without drawing and FVS, we cannot ‘CREATE’.

Not many realised, visual has become the most important communication skills in the 21st
century education and working environment. It is also the major skills to ‘CREATION’. We have
been taught only on 'reading' visual not 'communicate' using visual. Do individuals or
organization really need to acquire the FVCS and FVS? Many people can think effectively about
interesting and unique ideas... but not many can effectively communicate their ideas to the
focus group because they do not have the ability to freehand + visualize + communicate those
ideas effectively. YES… because we want them to be more creative, innovative and
dynamic. We want them to be able to ‘CREATE something’ rather than ‘COPY something’.
Surely the productivity of individuals and organization will increase when they are able to
‘CREATE’ many interesting and innovative ideas.

Who should
attend?
• staff in any
organizations
• students from
primary to
tertiary
educations
• public
 The 21st century required skills for effective workforce

Freehand Visual Communication Skills (FVCS)

To be more effective in YOUR daily communication and visual
presentation, it is a must for YOU to acquire Freehand Visual
Communication Skills (FVCS). The programs are formulated in
three (3) levels :
Level 01 : Fundamental
Freehand
Learning outcomes
• The participants should
Fundamental level Freehand + Visualize be able to freehand +
(12 hours) visualize +
Freehand + communicate a simple
Visualize + ideas using FD.
Communicate

Level 02 : Intermediate
Freehand
Learning outcomes
• The participants should
Intermediate level Freehand + Visualize be able to freehand +
(12 hours) visualize +
Freehand + communicate complex
Visualize + ideas using FD.
Communicate

Level 03 : Advance
Freehand Learning outcomes
• The participants should
Freehand + Visualize be able to freehand +
Advance level
visualize +
(12 hours)
Freehand + communicate using info
Visualize + graphic.
Communicate • Create FD using digital.
 The 21st century required skills for effective workforce

home solutions testimonial contact us

Freehand Visualization Skills (FVS)

You should be able to master the FVS to make YOUR FVCS more
effective. The programs are formulated to fulfill your
organization need. It has to versions which are the introductory
(3 hours) and comprehensive (6 hours) session.

Level 01 : Fundamental

Freehand Learning outcomes

• The participants should
Fundamental level be able to freehand +
visualize simple
Freehand + compositions of FD.
Visualize

Level 02 : Intermediate

Freehand Learning outcomes

• The participants should
Intermediate level be able to freehand +
visualize complex
Freehand + compositions of FD.
Visualize

Freehand Learning outcomes

• The participants should
Advance level be able to freehand +
visualize complex
Freehand + compositions of 3D FD.
Visualize
 You have
many ideas...
You cannot
simply
‘print’
your ideas...
Proposal Paper:

Why are Step 01

we not
effective
?
we have YOU must learn
and practice
to drawing skills.
enhance..
.
We are
seriously in
need for to master the
Freehand Freehand
Visual Visualization Skills
Communicati (FVS).
on skills
(FVCS) to to master the
enhance Freehand
productivity Visual
and growth. Communicati
on skills
(FVCS).
 our big issue
(communication skills)

Produc' vity,

these skills need

FVCS as their
fundamental to
communicate
 Copyright2018©Dr.Ruzaimi Mat Rani

We are
less without
effective
freehand visual
communication skills
t h My
i nvisual
k...
communication
become less
effective as I have
many ideas... but..
I failed to freehand
visualize them on
paper +
communicate You have
them to others. As many ideas...
a result, my
productivity
decreased.
You cannot
simply
Ability to think +
freehand visualize + ‘print’
communicate is a your ideas...
must to everyone in a
21st century workforce
either as individual or
organization. As we
are strongly
influenced by visual
to make any effective
decisions.

w w w . d r a w z a n i a . c o m
 Copyright2018©Dr.Ruzaimi Mat Rani

Are we prepared
for Freehand
Visualization Skills
(FVS)?
The answer is no....
Based on our training programs to many organizations and
institutions , we noticed that our participants were lacking on
the FVS and FVCS. 90% from the participants were not
aware on these skills. Refer to samples below:
Freehand Visualization Skills (FVS) is one of the main
components of FVCS.
Participants were asked to freehand visualize ‘a sail boat’ and
‘a war tank’. They have to imagine and sketch the idea on a
piece of paper. before before

Before
FVS
training.
after after

After
FVS
Freehand Visualization Skills (FVS) is not about creating training.
beautiful drawings... it is about the ability to freehand
visualize an idea into a reality.

w w w . d r a w z a n i a . c o m
 Copyright2018©Dr.Ruzaimi Mat Rani

What they said

about the FVS
training?

feedback from an educator in the same program

feedback from the students age between 6 – 16

years old

The required skills for the 21st century workforce.

 Copyright2018©Dr.Ruzaimi Mat Rani

What they said

about the FVCS
training?
“A mind-opening
program that is “Very good! Eye
necessary and vital for opener! Training
all level of employees paling tak stress : )“
in the organization. “

“Fun and useful for

everyone to progress in
life. All level should join
this training”

“This program teach me

to be confident with my
poor drawing and help
me realise the
importance of visual in
conveying my message.”

“The program is fun and “FUN!!! Have changed our

enjoyable. You can
express and discuss
your opinion freely.”
“Fundemental skills for
complex problem
solving skills.”
perception on the importance
of visualization.”
“A very interesting program.
A lot to learn, so many new
knowledge in doing
presentations.”

The required skills for the 21st century workforce.

 Copyright2018©Dr.Ruzaimi Mat Rani

Our previous
workshops

The required skills for the 21st century workforce.

 Copyright2018©Dr.Ruzaimi Mat Rani

Founder profile

Dr.Ruzaimi Mat Rani

(HRDF Certified Trainer : TTT 1/12001)

Qualification :
• Ph.D in Creative Multimedia (Specialization Visual Impact
Assessment)
Multimedia University (MMU), Malaysia.
• Master Landscape Architecture (MLA),
Edinburgh College of Art (ECA) Heriot-Watt University,
Scotland.
• Bachelor of Architecture
Universiti Teknologi Malaysia (UTM)
• The Malay College Kuala Kangsar (MCKK)

Founder of Drawzania.com
An e-learning Freehand Visualization Skills Platform

Books written by Dr.Ruzaimi published internationally

The required skills for the 21st century workforce.

 Copyright2018©Dr.Ruzaimi Mat Rani

The required skills for the 21st century workforce.

Program Designers
“A line starts with a point.......”
Dr.Ruzaimi Mat Rani (HRDF Certified Trainer)
He graduated with a Doctor of Philosophy (Creative Multimedia) from Multimedia University (MMU) and
Master Landscape Architecture (MLA) from the Edinburgh College of Art (ECA), Heriot-Watt University,
Scotland. Prior to that, he obtained his Bachelor of Architecture from Universiti Teknologi Malaysia
(UTM). He completed his secondary education at The Malay College Kuala Kangsar (MCKK) from 1988 to
1992. He is active in handling workshops related to visual communication skills, creativity and innovation
in organization. He has conducted courses and workshops mentioned in several ministries and
organizations such as the Ministry of Education (the polytechnics), the Ministry of Communications and
Multimedia Commission, Majlis Amanah Rakyat (MARA) and RISDA, Biro Tatanegara (Jabatan Perdana
Menteri), Google Education, Perbadanan Kota Buku. He is the founder of Drawzania.com. One of the
biggest platform promoting freehand visualization skills. He is also an active writer who has produced
over 15 books related to visual communication and sketching process. His book title Sketching
Masterclass has been translated into Japanese language. He has been interviewed on several television
shows such as 'Nasi Lemak Kopi O' and ’Selamat Pagi Malaysia' on his books ideas.
International
book publications
Hj.Khairil Faizi Jamian (Certified Trait Assessor, ABA, UK) by Dr.Ruzaimi
He achieved his first vision in life when he qualified to be a
student The Malay College Kuala Kangsar from 1985-1989.
He entered the International Islamic University Malaysia
(IIUM) Matriculation Center and was selected into the
Accelerated Programme where he managed to skip one year
of course due to his excellent performance in the pre-
qualification exams. He received PETRONAS sponsorship for
BBA Hons., graduated end 1995 and started his working life
as a young executive with PETRONAS in 1996. Throughout his
13 years of service in PETRONAS, he has been hand-picked by
the various Vice Presidents of different Businesses to handle
special projects which opened tremendous experiences
where he was assigned into various teams with world class
consultants - Anderson Consulting (back then), McKinsey,
BCG, Deloitte - to name a few. His capabilities exceeds his
work title as Senior Executive where among other
responsibilities he was assigned to was designing and
implementing of leadership development modules for the
leaders of PETRONAS. He resigned in 2009 after a year in the
Office of the vice President of Gas Business to pursue his
passion in the photojournalism arena where he has published
works in the international arena. Since 2011 he has been
doing consultation works for entrepreneurs and business.

Dr.Ruzaimi Mat Rani

Hj. Khairil Faizi Jamian

Photo jounalism by Hj.Khairil Faizi

 Dr.Ruzaimi Mat Rani (HRDF Certified Trainer)

He graduated with a Doctor of Philosophy (Creative Multimedia) from

Multimedia University (MMU) and Master Landscape Architecture
(MLA) from the Edinburgh College of Art (ECA), Heriot-Watt
University, Scotland. Prior to that, he obtained his Bachelor of
Architecture from Universiti Teknologi Malaysia (UTM). He
completed his secondary education at The Malay College Kuala
Kangsar (MCKK) from 1988 to 1992. He is active in handling
workshops related to visual communication skills, creativity and
innovation in organization. He has conducted courses and
workshops mentioned in several ministries and organizations such
as the Ministry of Education (the polytechnics), the Ministry of
Communications and Multimedia Commission, Majlis Amanah
Rakyat (MARA) and RISDA, Biro Tatanegara (Jabatan Perdana
Menteri), Google Education, Perbadanan Kota Buku, Telekom
Malaysia, DRB –Hicom group and others.
He is the founder of Drawzania.com. The project is created to bring
awareness to the general public worldwide about drawings. He is
also an active writer who has produced over 15 books related to
visual communication and sketching process. Among the books that
have been produced at the international level are: A Guide to Visual
Presentation, Sketching Masterclass, Drawing Masterclass and
Sketching Basics. Books published locally are: Creative
Perspectives 01, Perspectives 02 and 03. His book title Sketching
Masterclass has been translated into Japanese language. He has
been interviewed on several television shows such as 'Nasi Lemak
Kopi O' and ’Selamat Pagi Malaysia' on his books ideas.

Specialization :
• Freehand visual communication skills (FVCS)
• Freehand visualization skills (FVS)
• Visual Impact Assessment (VIA)
• Architectural sketching techniques

Books written by Dr.Ruzaimi published internationally

copyright2016 © Dr. Ruzaimi Mat Rani & Khairil Faizi Jamian

“A line starts with a point.......”

17
 Hj.Khairiil Faizi Jamian
• The Malay College Kuala Kangsar 1985-1989.
• International Islamic University Malaysia (IIUM)
Matriculation Center Accelerated Program (advanced one
year due to excellent performance in the pre-qualification
exams) 1990-1991
• International Islamic University Malaysia (IIUM) Main
Campus in 1991, with PETRONAS sponsorship for BBA
Hons., graduated end 1995 and started his working life as
• Throughout his 13 years aofyoung
serviceexecutive with PETRONAS in 1996 until 2009
in PETRONAS:
• Created a working database system for PERMATA Fleet management system
1994 (internship)
• Assigned to a BP / Petronas JV Company in 1996 handling Marketing & Plant
Production Co-ordination, Monthly Pricing Control Structure for PEMSB market in
Malaysia, Managing of Contract Customers – Sabah & Sarawak. SAP Migration
Team on Pricing and Sales Module including TOT and full system migration.
• One of the 10 executives in Petronas to be been hand-picked by top management
in 1998 to handle special blue-print project for PETRONAS ICT future, working
with Anderson Consulting / Accenture, BCG, with counter parts in Silicon Valley &
Houston. Completed project in 2000.
• 2001: Moved to international trading floor handling specific business planning
development and reporting for President’s Office to present to MATRADE and
international offices.
• 2003: Moved to retail business in the e-business team setting up myMesra
platform for 3 months before having to vacant the post due to being selected into
Corporate Strategic Studies and absorbed into a high profile Change
Management initiative, working on key studies & syndications, planning,
implementing and re-aligning initiatives with world class consultants - McKinsey,
BCG, Deloitte - to name a few.
• His capabilities exceeds his work title as Senior Executive where among other
responsibilities he was assigned to was designing and implementing of leadership
development modules for the leaders of PETRONAS creating path for leadership
talks and engagements with GE International, Vodafone, Prof J.P. Kotter, to
name a few.
• He resigned in 2009 after a year in the Office of the vice President of Gas Business to
pursue his passion in the photojournalism arena where he has published works for AFP,
Bernama, Demotix, and various local agencies.
• 2011: Consultation works for entrepreneurs and business, Photojournalism workshops
(including a custom designed workshop for Jabatan Perdana Menteri & RTM
counterparts).
• 2015: Drawzania.com copyright2016 © Dr. Ruzaimi Mat Rani & Khairil Faizi Jamian

Specialization::
• Freehand Visual Communication Skills (FVCS)
• Strategic Planning & Business Development
• Change Management “A line starts with a point.......”

18
Hasmavipawi Hassan (HRDF Certified Trainer)

He graduated with a Degree in Mechanical Engineering from

Hanyang University of South Korea in 1999. Prior to that, he
completed his secondary education at The Malay College Kuala
Kangsar (MCKK) from 1988 to 1992. His first job was as an
engineer in Engineering Department in Perodua Manufacturing, in
which he oversee new model installation projects and shop floor
improvement activities. When he left for Perusahaan Otomobil
Nasional or Proton, he was in charged of vendor improvement
programs in which he involved in both handling improvement
activities at shop floor in vendors and conducting trainings for
them. He had vast experienced especially in Lean Production
System and trained in TRIZ problem solving. Currently he has
being an associate with Drawzania.com. Throughout his previous
experience, he had witnessed the importance of effective
communication, especially when delivering the ideas, highlighting
important points and for the communication beyond language
barriers. He had came to see that the most effective language that
are universally accepted and proven are through VISUAL
COMMUNICATION. He is now in the process of developing
freehand visual communication skills modules for related industries
that he involved with.

Specialization :
• Freehand Visual Communication Skills (FVCS)
• Lean Production System
• TRIZ problem solving

copyright2016 © Dr. Ruzaimi Mat Rani & Khairil Faizi Jamian

“A line starts with a point.......”

19