MISSION

 Satisfy the needs of our

customers by providing good
service in a friendly and family
environment

VIEW
 To be the leading company in the
sale of grilled chicken, spreading
Peruvian gastronomy, generating
pride and identity
SPECIFIC OBJECTIVES
GENERAL OBJETIVES
Generate profitability, achieving good results
in the medium term, being the best and
different poultry in the Callao region.

GENERAL OBJETIVES
• Position ourselves in the mind of the consumer.
• Design market strategies to carry out the
promotion of our service through accessible
prices for the client.
• Study our competitors through benchmarking.
 STRENGTHS OPPORTUNITIES
 Constant promotions in favor of consumers.  Events or anual parties such as: mothers
day, christmas, new year, etc.
 Permanent innovation of process and
service  Flag product, the government has declared
grilled chicken as a national product.

WEAKNESSES THREATS
 A single headquarters.  Natural disasters that can affect the supply
of raw material.
 Lack of experience in the business when
starting.  Public inecurity.
BACKGROUND :

POULTRY NORKYS POULTRY THE BASKETS POULTRY ROCKS

• Offers a services of • Maintais its line of • Maintains its

excellence and a innovation to differentiate philosophy of fully
relentless itself from its satisfying its
presentation. competitors. customers with
exquisite dishes of
• It is positioned in • It seeks to expand chickens and grills.
the mind of the abroard, locating itself in
consumer. strategic points.
• The model of the 5 forces of Porter is a management tool developed by the researcher
Michael E Porter (1982), which allows analyzing an industry to sector, through the
identification and analysis of five forces in it.
• Being more specific, this tool allows to know the degree of competition that exists in the
industry, performing an external analysis that serves as a basis to formulate strategies
designed to take advantage of opportunities and face threats.
• Graph of the 5 Porter forces of our business.
• Rivalry among competitors: The poultry
market shows a consolidated competitive
Porter Degree
structure, since there are several chicken
restaurants such as Roky's, Norky's, forces:
Kiko's, Corralito and Gorrion as our main Rivalry among Medium
competitors.
• Power of Negotiation with Suppliers: competitors
The inputs are easily accessible, there is
a wide range of suppliers, and even Power of High
suppliers of substitute products.
• Power of Negotiation with
Negotiation with
Clients:There is a high bargaining power Suppliers
since there are different chicken farms in
the area, as well as other services that Power of High
could be replaced by restaurants. Negotiation with
• New entries / competitors: The entry
barriers to this business are high, since it Customers
requires a large investment and a study or New entries / High
research for its development.
• Substitute Products:The risk is high competitors
since the company will have to deal with
substitute products, such as pizzas, Substitute High
hamburgers, brouster wings, all kinds of
fast food, even other types of restaurants. Products
 NEW COMPETITORS

RIVALITY AND
COMPETITION

CUSTOMER
S

PROVIDERES

SUBSTITUTE PRODUCTS