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OZLEM STIDHAM

EDT321

ARIZONA STATE UNIVERSITY

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• Communicate
internationally without the
charges
• Voice over IP
• Emojis! Emojis! Emojis!
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 TEXTS  WHATSAPP VOICE AND VIDEO  PHOTOS AND VIDEOS

CALLS
 GROUP CHAT  DOCUMENTS
 END-TO-END ENCRYPTION
 WHATSAPP ON WEB AND  VOICE MESSAGES
DESKTOP

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iOS application Android App for both

application platforms

Backend $25.000 $25.000

Development $12.000 $15.000 $27.000
Design $8.000 $10.000 $18.000
QA / PM $5.000 $5.000 $10.000
Total cost
$50.000 $55.000 $80.000
(approx.)
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WhatsApp User Base

Weekly
Less Often 9%
9%
Daily
 6 in 10 use several times a 25%
day Weekly

More than More than once a day

 1 in 10 less than once a once a day Less Often
week. 57%
Daily

 Over 7 in 10 sent a photo

last month
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PROS
1. Internal team communication
2. Customer communication
3. Using WhatsApp for Marketing and Promotion
4. Secure Comminication
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CONS
1. Cloud service
2. Mixes private and business
communication
3. Lacks enterprise administration
4. No protection against data
loss
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How WhatsApp
Work?
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Email: ostidham@asu.edu
09/16/2018
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 Rodriguez G.(February 28,2016). NETWORKING: BROADCAST OR NARROWCAST?

HTTP://GENNARODRIGUEZ.WEEBLY.COM/BLOG/ARCHIVES/02-2016
 ANARCHYROLL (MAY 15,2014). What’s the Value & Purpose of #WhatsApp?
HTTPS://ANARCHYJC.COM/2014/05/15/WHATS-THE-VALUE-PURPOSE-OF-WHATSAPP/
• Max Pixel. Phone Whatsapp Mobile Phone Communication
https://www.maxpixel.net/Phone-Whatsapp-Mobile-Phone-Communication-1789194
• WhatsApp Inc.(2018). WhatsApp Features.
https://www.whatsapp.com/features/
Batten A.(October 13, 2015). WhatsApp gains Peek and Pop 3D Touch features.
https://www.iphonefaq.org/archives/974867
• Thinkmobiles(2018). How much does it cost to make an app like Whatsapp
https://thinkmobiles.com/blog/how-much-cost-make-app-like-whatsapp/
• Buckle C.(January 25, 2016). 4 Things to Know about WhatsApp, Snapchat and the Messaging App Market.
https://blog.globalwebindex.com/trends/4-things-to-know-about-whatsapp-snapchat-and-the-messaging-app-market/
• Dogtiev A.( September 4, 2018). WhatsApp Revenue and Usage Statistics (2017).
http://www.businessofapps.com/data/whatsapp-statistics/
• BRIDGEWATER (August 18,2016). The pros and cons of using WhatsApp for Enterprises.
https://www.bridgewater.be/2016/08/18/the-pros-and-cons-of-using-whatsapp-for-enterprises/?lang=en
• BHATIA J.( August 3, 2018). WhatsApp Business to Mint Money with Service Charges, Pros and Cons
https://www.financeminutes.com/whatsapp-business-to-mint-money-with-service-charges-pros-cons/