FUNDAMENTALS OF MANAGEMENT

PROF. MANOJ MISHRA

CNLU PATNA
QUESTIONS

• LIST AND DISCUSS THE SIMILARITES

IN FAYOL AND TAYLOR’S
CONTRIBUTION TO MANAGEMENT
THOUGHT
• LIST AND DISCUSS THE
DIFFERENCES IN FAYOL AND
TAYLOR’S CONTRIBUTION TO
MANAGEMENT THOUGHT
• MBO IS IMPORTANT TO RESULTS.
DISCUSS
SESSION

• Definition
• Levels
• Types
• Arguments for & against CSR
• Models in CSR
CORPORATE SOCIAL RESPONSIBILITY

• PRODUCE WEALTH FOR SURVIVAL

• SURVIVAL AT STAKE WHEN PUBLIC
INTERST IS NEGLECTED
• PERSONAL ETHICS
• BUSINESS ETHICS
– TRUTH AND JUSTICE TO SOCIETY
– CORPORATE BEHAVIOUR IN HOME AND
ABROAD
CSR IN INDIA

• 2 PRINCIPLES
– PRINCIPLE OF CHARITY
– PRINCIPLE OF STEWARDSHIP
• TRUSTEESHIP MODEL BY GANDHIJI
• PSU’S AS ‘TEMPLE OF MODERN
INDIA’ J.L.NEHRU
• TATA BIRLA GODREJ
– TEMPLES SCHOOLS PARKS COLLEGES
• REACTION OR PROACTION
CSR IN INDIA

• MODERN CONCEPT OF
STAKEHOLDERS
• WORLD BANK, UNDP, CSR – IMAGE
• RESPONSIVENESS TO PUBLIC
OPINION
• KNOWLEDGE AND INNOVATION
DFINITION OF CSR

• BOWEN “The obligation of businessmen to

pursue those policies, to make those decisions,
or follow those lines of action which are
desirable in terms of objective and value of our
society”
• “The continuing commitment by business to
behave ethically and contribute to economic
development while improving the quality of life
of the workforce and their families as well as
the local community at large.”
LEVELS

• FIRST GENERATION –
PHILANTHROPIC
• SECOND GENERATION – INTEGRAL
PART OF BUSINESS
• THRID GENERATION – ROOT OUT
PROBLEMS LIKE POVERTY,
ENVIRONMENT DEGRADATION.
TYPES

• CARROL MODEL
– 1 ECONOMIC LEVEL
– 2 LEGAL
– 3 ETHICAL
– 4 PHILANTHROPIC
• REIDENBACH AND ROBIN MODEL
(1990)
– AMORAL
– LEGALISTIC
TYPES

• REIDENBACH AND ROBIN MODEL

(1990)
– RESPONSIVE
– EMERGING ETHICAL
– ETHICAL COMPANIES
FOR CSR

• IMPROVED FINANCIAL
PERFORMANCE
• REDUCED OPERATING COST
• ENHANCED BRAND IMAGE AND
REPUTATION
• INCREASED SALES AND CUSTOMER
LOYALTY
• INCREASED PRODUCTIVITY AND
QUALITY
FOR CSR

• INCREASED ABILITY TO ATTRACT

AND RETAIN EMPLOYEES
• REDUCED REGULATORY OVERSIGHT
• ACCESS CAPITAL
AGAINST CSR

• OBJECTIVE LOST
• RIGHT OF MANAGERS LIMITED AS
THEY ARE RESPONSIBLE TO
STAKEHOLDERS
• PROGRESSIVE TAXATION – GOVT TO
TAKE CARE OF CHARITY
THANK YOU!