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Quality can be define as the characteristics of product or
services which satisfied the need of customer

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Total Quality Management (TQM) is a management
approach that aims for long
long--term success by focusing on
customer satisfaction.
satisfaction. TQM is based on the participation
of all members of an organization in improving processes,
products, services, and the culture in which they work.
work..

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n the 1980¶s,  was losing market share to the Japanese competition
in their core product lines-semi-conductors, cellular phones, and pagers.
Later, Motorola executives realized that this loss was due to the quality.

The Japanese producing similar products but with better quality and
lower prices.The Motorola executives always believed that producing
better quality requires high costs,but the Japanese were proving this
theory wrong.
.
Bob Galvin, the chairman of  was determined to beat the
Japanese, and to do so he had apply  to improve the quality of
his company.
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TQM is the foundation for activities, which includes:
ü rommitment by senior management and all employees
ü Meeting customer requirements
ü Just n Time/ Flow Manufacturing
ü mprovement teams
ü Reducing product and service costs
ü Employee involvement and empowerment

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ü mage of the organization has improved.
ü Reduction in inventory.
ü Shorter lead time in design, manufacturing, procurement
service etc.,
ü Reduction in rejections and complaints.
ü rustomer satisfaction.
ü Lower manufacturing cost..
ü rontinuous improvement.
ü Reduction in number of defects.
 


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ü nitial introduction costs-
costs- training workers and disrupting
current production while it is being implemented
ü Benefits may not be seen for several years
ü Workers may be resistant to change ± may feel less secure
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ü —ne of the leading public
sector enterprises under the
Ministry of Steel, Government
of ndia
ü Located in the state of Andhra
Pradesh..
Pradesh
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TQM was implemented in the company to achieve the
objectives of:
of:
ü Preparing the company's products and internal
processes to global standards

ü Enhancing quality, productivity, and total performance

of the organization

ü Enriching the quality of work life of its employees

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ü The journey of TQM in the company began on
September 15,
15, 1995 with the setting up of the TQM rell
rell..

ü To meet the quality planning requirements as well as to

facilitate continuous improvement, the company has
established, documented, implemented and maintained
the Quality Management System (QMS) in accordance
with the requirements of the nternational Standards.
Standards.

ü n order to verify and determine the effective

implementation and maintenance of the QMS, quality
audits were carried out at regular intervals by the nternal
Quality Auditors.
Auditors.
 

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ü Poor planning
ü Lack of management commitment
ü Lack of proper training
ü Team
Team--work complacency
ü Lack of resources provided
ü Lack of effective measurement of quality improvement
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