■ 1967–1990 : In 1979, Nokia went into a joint venture with television maker Salora, to create

Mobira, which would lay out the foundation of Nokia's future mobile phone division.

■ In 1981 : Mobira launched the Nordic Mobile Telephone (NMT) service, the world's first
international cellular network and the first to allow international roaming.

■ Then in 1982 : Mobira launched the Mobira Senator (Talk man) car phone, which can be
considered as Nokia's first mobile phone.

■ 1990–2009: Nokia's first fully portable mobile phone (after the Mobira Senator car phone of
1982) was the Mobira City man 900 in 1987.

■ In November 1992 the Nokia 1011 was the first commercially available mobile phone. In
1998 Nokia overtook Motorola and became the best-selling mobile phone brand.

■ The 3310 is one of the company's most well-known products, and is noted today for its
toughness. Nokia created the best-selling mobile phone of all time, the Nokia 1100 in 2003.
 Nokia's first camera phone was the 7650 and its successor 3600/3650 was the first camera phone in
the North American market.

 The company would go on to become a successful camera phone maker:

 The N93 in 2006 had an advanced camera with a twistable design that could switch
between clamshell and a camcorder -like position;

 The N95 had a high-resolution 5-megapixel flash camera; N82 featured a xenon flash; N8 had a high
resolution 12-megapixel sensor; the 808 pureview had a 41-megapixel sensor;
■ Nokia’s Communicator arrived in 1996, 11 years before the iPhone. It combined email, fax,
sophisticated calendar functionality and a massive display into a package that weighed less than
400 grams.

■ In 1997, Nokia announced the 6110 and the 5110, two phones that towered over the competition
between 1998 and 2000.

■ These phones featured a quantum leap in talk time, a fluid menu system that placed a big emphasis
on text messaging and an organic, slightly ovoid design.
 Simon Beresford-Wylie

■ Chief Executive Officer of Nokia Siemens Networks in 2007.

■ Beresford-Wylie left his position as CEO of Nokia Siemens Networks on 30 September

2009. He was succeeded by Rajeev Suri.
 Rajeev Suri

 Dr. Rajeev Suri born 1967 is the chief executive officer of Nokia

 Before the current assignment in May 2014, he was the CEO of Nokia Solutions and
Networks since 2009 and held various positions in Nokia since 1995 Suri became the
CEO of Nokia when the sale of Nokia's phone division to Microsoft Mobile was completed.

 He has a Bachelor of Engineering from Manipal Institute of Technology and worked for
multinational corporations in India and Nigeria before joining Nokia
 Early life
 Rajeev Suri was born in New Delhi in 1967 to parents Yashpal and Asha.
 Suri's father was from the Punjab region but in 1958 his parents had moved from India to Kuwait
where his entrepreneur father had a car imports business and where Suri was raised until 1985.
 He spoke Hindi at home, went to Indian Community School, Kuwait and learned to read and
write Arabic.

Career
 Before joining the Nokia group, Suri had worked for Calcom Electronics and ICL in India as well as for
Churchgate Group in Nigeria
 In 1995, Suri joined the Nokia group. Suri was instrumental in driving the Nokia Siemens Networks’
Services business unit's revenue in the company to grow from less than a third to about half.
 Suri motivated the company to create a new Services hub in India. Before heading Services, Suri
headed the Asia Pacific operations from April 2007 until November 2007.
 From 1995 to March 2007, Suri worked on a number of assignments at Nokia Networks in Business
Development, Marketing, Sales, Strategy from India, Finland, the United Kingdom and Singapore.
 Steve Ballmer Nokia CEO Stephen Elop (left) and
(Jan 2000 - Feb 2014) Microsoft CEO Steve Balmer
Former CEO shake hands at the announcement of
Microsoft’s Acquisition of Nokia for
$7.2 billion

 Single core strategy :

 Ecosystem of hardware and software:

 After the acquisition,Microsofts market share of handsets

 Share growth and synergies: fell from about 25% to less than 5%.
 Satya Nadella
(February 2014 – Present)
Current CEO

 Delivering Innovation :

 Transaction Cost :

 Affordable market segment & Customer Warranties :

 Failure of Microsoft in retaining market growth

 Microsoft Was Late to the Game :

 Windows 8 Was Panned as a Mobile OS :

 Microsoft Was Behind on Apps for Too Long :

 Emerging Markets Didn't Respond the Way Microsoft Hoped :

 THE FALL OF
NOKIA
&
Rising.

&
Rising
.
Nokia’s Comeback…
• End to 30 months contract with Microsoft.
• Nokia’s ex-employees made a company
called HMD Global, which are reviving back
Nokia.
• Nokia launched 4 phones this year at tech
show MWC 2017.
Reasons For Fall Of
Nokia…
 1. Lack Of Innovation…

Didn’t used People wanted

newer innovation, but
technology, they didn’t
despite having. delivered.
 2. Conflict Within Company…

Existing New
Operating Team A Team B Operating
System System

Outcome
 Late entry in
smartphones
Industry

3. Missed
Opportunities
Late response
to Qualcomm
 Embryonic Stage

Windows Lacked Features

4. Wrong Decision O/S

Apps on App Store

NOKIA still has its secret weapon..
Trendstracker Asia
Us. The YOUTH representing NOKIA OLD
TIMERS.
Trendstracker Asia
The Nokia 6, 5, and 3 will be
manufactured in Foxconn's Indian
facilities from March.

The Nokia 3310 is back, but it's

not exactly a pretty sight.