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Strategic Behavior
Matilde Machado
1
3.1. Strategic Behavior
The analysis of strategic behavior starts by
formulating a game.
A game is made of:
players
Possible strategies for each player
Utility functions for each player
Set of rules such as: simultaneous,
sequential, who plays first;
C D
A 3,0 1,-1
Player 1
B 4,2 -2,1
C D
player 1
A 3,0 1,-1
B 4,2 -2,1
B
A A NA
A 190,-10 190,0
NA 100,110 100,100
¿What will firm A do? That depends on what firm B will do and vice-
versa (note that both firms know the payoff matrix). Each firm wishes
to maximize profit given what the other firm does and for that needs
to take into account what the other firm does. In order to solve for the
Nash equilibrium we need to construct the best response functions.
RA(A)=A; RA(NA)=A (Advertising is dominant for A) and for B:
RB(A)=NA; RB(NA)=A
j * *
( a i , a j ) j
( a *
i , a j ) a j a j Aj
*
aj
a* satisfies j
( a *
, a *
) 2
j
( a *
, a *
j)
0; 0
i j i
j a j a j 2
Lets assume that Ai=Aj= and i and j are
concave (i.e. iii<0 and jjj<0) for all values of ai
and aj the FOC’s are enough to derive the
Nash equilibrium ( a system of 2 equations and
2 unknowns).
Industrial Economics - Matilde Machado 3.1. Strategic Behavior 13
3.1. Strategic Behavior