Spices Industry

Bangladesh
Deeeper
 Spices in BD
• Spice industry is one of the biggest field for the industrial
development of Bangladesh. This is really propagating
immensely in the business market growing by around
15% a year. As an agriculture-based country,
Bangladesh is well-known for producing different spices
besides other sectors. Though according to the majority,
many Bangladeshi people still use verdant spices from
market or cultivate by themselves and then processed it
at home for maintaining the freshness of the spice, busy
urban people are using branded processed spices to
cook. Rural mass are also consuming these spices. But
everyone remains aware of the absolute hygiene of the
product.
 Spices and Native Range
• Turmeric- Central America, South America and
Caribbean Islands.

• Chili- Southern Asia

• Coriander- Egypt, Easter Mediterranean countries.

• Cumin- Middle east, Mediterranean region.

 Available sources of basic spices in our
market
In case Power spices Consumer have 2 option:
• Open market
• Branded spices

Open spices are available at bazars, grocery shops.

The tendency of using open spices is high in rural
areas.
Available sources of basic spices in
our market
Branded spice are packed spices. Major brands are
Radhuni, pran, BD, Pure, Arku, Fresh etc.
A survey Result on 200
people(collected)
 Market size
• Estimated market size of Tk. 900-1,200 core per year
with a yearly growth rate of 15-20%. Though
Bangladesh is still dependent on imported spices to
a large extent, local spice industries are trying their
best to make vast improvement of the present
market condition.
Consumption of spices in Bangladesh
 Main Reason for using
Branded Spices
• Dust free
• Quality remains same
• Ease of carrying
• Time saving Cooking
• Healthy
Etc.
Market leader and pricing
SQUARE: RADHUNI
Market leader and pricing
 SWOT
1. Strengths

• It is one of the fastest growing industries.

• The exports of spice industry are increasing day by day.

• Easy availability of raw material.

• Less investment is required.

• Easily availability of manpower.

• No substitute available
 SWOT
2.Weakness
• The products can’t be stored for long time.

• Environment factor affect the raw materials and

thusthe final product may be affected.

• Transportation cost is higher as compared to other

industry.
 SWOT
3.Opportunity
• Rise in middle class

• People are brand conscious

• Hygienic
 SWOT
3.Threats
• No entry barrier

• Political instability

• Natural Disasters
Market share Analysis
 Price in whole sale
• “Spice prices will decrease again when imports increase to the
regular levels. During a recent visit to various shops at Khatunganj
wholesale market:
• Cumin was found to be selling at Tk367 per kg, Tk20 higher than
two weeks ago.
• Black pepper is currently selling at Tk520 per kg,
• Coriander seeds are selling at Tk68-70 per kg,
• Methi at Tk65,
• Mustard seeds at Taka 62,
• local turmeric at Taka 118,
• Turmeric imported from India at Tk120.
• Sources from among the traders also said a huge quantity of
spices had to be imported in order to meet local demand. While
the lion’s share of the spices are imported through land ports from
India, 12 spice items, including garlic, ginger, turmeric and cumin,
are imported from over 24 other countries through Chittagong
Seaport.
 Conclusion
• There is a Huge opportunity for Branded spices in
Bangladesh because Women's have little time to
spend in cooking.
• Housewives want ready to cook spice so that they
can preform other tasks,
• And people are Health conscious.

So, Quality spices at Reasonable price can easily

dominate Bangladeshi Market Such as Radhuni.