BOOK

REVIEW

ON

BLINK
 ABOUT THE AUTHOR
British born Canadian journalist ,author and pop sociologist

Staff writer for the New Yorker since 1996

Honors : 2005 and 2007

Books and articles often deal with the unexpected implications of

research in the social sciences

Criticism: The integrity of Gladwell's approach is challenged

ABOUT HIS OTHER WORKS

Discusses the potentially massive implications of

small-scale social events.

Examines how a person's environment, in conjunction

with personal drive and motivation, affects his or her
possibility and opportunity for success.

Book is a compilation of the journalist's articles

published in the The New yorker.
 Central Idea of BLINK
Following are the core issues of the novel:

. Rapid Cognition (or immediate reactions, instant decisions and

first impressions)

Snap judgments better than reasoned conclusions

Discover where and when rapid cognition proves a poor strategy

Examine how the rapid cognition's results can be improved

 ABOUT THE BOOK

The Theory of Thin Slices: How a Little Bit of Knowledge Goes a

Long Way

The Locked Door: The Secret Life of Snap Decisions

The Warren Harding Error: Why We Fall For Tall, Dark and
Handsome Men

The Dark Side of Thin Slicing

The Warren Harding Error
 Paul Van Riper’s Bog Victory: Creating Structure for
Spontaneity:
The Perils of Introspection
When Less is More

Kenna’s Dilemma: The Right - and Wrong - Way to Ask People

What They Want:
Sensation Transference
Market Research

Seven Seconds in the Bronx: The Delicate Art of Mind Reading

 LEARNINGS FROM THE BOOK
How snap judgment can be far more creative than cautious
decisions.

Emphasis on adaptive unconscious.

Less informative is more important than more informative.

Educated and controlled snap judgments and first impressions.

Make positive changes in decision making behavior.

 Conclusion

Published in 2005 and sold over two million copies

“Wanted to get people to take the enormous power of their

intuition seriously”.

When should we trust our instincts, and when should we

consciously think things through.