Beruflich Dokumente
Kultur Dokumente
SECTO
IN
R INDIA
GROUP 2
THE OUTLAWS
About Indian Tourism
Ø 7thrank in the world by recent conde-nastreaders
travel awards 2010 for best destinations.
Ø 37th rank for its air transport network. The India
travel and tourism industry ranked 5th in the long-
term (10-year) growth and is expected to be the
second largest employer in the world by 2019.
Ø “Best Country Brand for Value-for-Money” in the
Country Brand Index (CBI) survey conducted by
Future Brand, a leading global brand consultancy.
Ø “Best Country Brand for history” - Country Brand Index
By as well as appears among the top 5 in the best
country brand for authenticity and art & culture, and
the fourth best new country for business.
3200 Russia
2400 Brazil
France
1600 Uk
800 India
Germany
0
2008 2013 2018 2023
ØThe most important growth is the robust economic growth that has
been witnessed in the country.
ØIndia’s GDP has been growing at the rate of 6% since the
liberalization of economy in 1991 and has grown over 8% in the past
few years.
ØAt 8% CAGR, India’s GDP would almost triple from US$ 1200 Bn to US$
3500 Bn by 2023
Indian Tourism Industry-
Market Size
300
250
79%
200
Market Size in Bn
78
78% International Tourist
77%
150 Spends
74%
Domestic Tourist
100 Spends
22 164
50
11 73
15 32
0 4
2003 2008 2013F 2018F
TOP 5 STATES VISITED BY
FOREIGNERS
STATES TOURISTS
TAMIL NADU 20.3 LAKH
MAHARASHTRA 20 LAKH
DELHI 19.6 LAKH
UTTAR PRADESH 15.3 LAKH
WEST BENGAL 11.8 LAKH
Political Factors
ØReligious intolerance
Ø
ØTerrorism and security
Ø
ØRelationship with its neighboring
countries
Ø
Economical Factors
ØA potential Earnings of $ 2
Billion is Projected for E-
tourism in India
Ø
ØNew Transport methods
Ø
ØCruise Ships and new land
Bridges
SWOT ANALYSIS
STRENGTHS
THREATS
•
PROBLEMS FACED BY
Ø
Ø
THE TOURISTS
Ø Food problems plague the tourists .
Ø
Ø Lack of basic infrastructure and
accommodations for tourists in rural
areas of the country.
Ø
Ø Women especially western women get harassed
by the local men making it unsafe for
women and elderly tourists.
Ø Costly travel – soaring fuel prices
resulting in the increase of
fares of flight and trains which
are the main mode of transport
for the tourists.
Ø
Ø Lapses in security and safety –
incidents of tout and harassment
of tourists in some places.
Ø
Ø Gap between demand and supply of
manpower.
ATHITI DEVO BHAVA