ONDE-ONDE

ANGGOTA

 Anfinia Priscilia 12030215060

 Dicky Hamonangan 12030215060129
 Risna Wijaya Murti 12030215060131
 Wilda Vero 12030215060
VISION & MISSION

VISI MISI
 RENCANA PEMASARAN

ANALISIS
SITUASI

IDENTIFIKASI RINTANGAN
USAHA

STRATEGI
MARKETING

STRATEGI TARGET
ANALISIS PEMASARAN
RINTANGAN
TARGET
STRATEGI
IDENTIFIKASI USAHA
 TOUCH POINT ANALYSIS

•PRICE
POINTS OF •TASTE
PARITY •DIFFERENT FLAVOUS
•AMBIENCE

•LIQUOR FLAVOURED COFFEE

POINTS OF •LESS PRICE
DIFFERENCES •COFFEE SERVED

POINTS OF •CUSTOMIZED MUGS

EMOTION
 CONSUMER ANALYSIS

Consumption Pattern
•Hangout
•Business meeting

Consumer insights
•Festival parties
•Status symbol

Consumer Prefernces
•Various kinds of coffee
•Teas & shakes
•Snacks
•Desserts
 COMPETITORS ANALYSIS

Direct competitor
-CCD
-Costa Coffee
-Barista
-Coffee Beans

Indirect competitor
-Restaurants

Strategies
-CCD has low price and maintain quality
-CCD has outlets almost every part of the country

Tactics
-Promotions by providing discount coupons
-Online media
-Gift voucher
 COMPETENCY ANALYSIS
Strength :
•Specialist in coffee with our own signature blend
•Situated in prime location of city
•Pricing

Weakness :
•We don’t have a brand image like our competitors
•No outlets
•Financial constraint

Opportunity :
•Eye market share
•Increeasing coffee culture in Indonesia
•Increased in socialisation amongst the youth
•Provide some new variety

Threats :
•Coffee market is a perfectly competitive market
FUNCTIONAL EMOTIONAL ECONOMICAL
BENEFITS BENEFITS BENEFITS

1. Great taste 1. Provides a 1. Affordable

2. Variety of family for all the
coffees enviorment age groups
PRODUCTS PRICE PEOPLE

People from all

Coffee, Tea and Coffee starts at the age
Snacks Rp 20.000 group
 SEGMENTATION

CATEGORY

AGE
GROUP

INCOME
TACTICS
PROMOTIONS