INTERNSHIP REPORT

“Systech Digital Limited & HR

Payroll Software Market Analysis
in Bangladesh”
 Course Details:
COURSE CODE: MBA-6741
COURSE NAME: INTERNSHIP
COURSE SUPERVISOR: MD. SHELIM MIAH
PROGRAM: MBA, 48th Batch (Reg)

Prepared For:
Md. Shelim Miah
Assistant Professor
Department of Business Administration.
Asian University of Bangladesh.
Prepared By:
Md. Mahamudul Hasan Babu
ID# 201710293
MBA 48th Batch (Major Marketing)
Asian University of Bangladesh.
 Executive Summary
 The Industrial Attachment program fulfills part of the requirements in
pursuing the degree of Masters of Business Administration in the Institute of
Asian University of Bangladesh.
 This report serves to summaries of the activities and experiences gained with
Systech Digital Limited in marketing team as an intern.
 I found myself rather lucky by getting the chance to work in such an
environment that Systech Digital Limited provides.
 I got introduced to some of the new terms like flat hierarchy, open and paper
free office. But the most amazing experience was to work in a friendly work
environment.
 I gained valuable knowledge about real time software. I had to do various kinds
of task like study, analysis and Sales and Marketing. For technical knowledge, I
had studied lots of technical issue such as Sales & Marketing concept, project
Success and Sales & Marketing Management.
 I had to learn specific procedures and steps to Sales & Marketing complete
software product. I was assigned in a real life ongoing project.
 Introduction

 Preface: Internship is a beneficial procedure for students to link-up their

academic experience with industry practices. Internship provides any
academic institution an opportunity to get up-to-date with new industry
trend.
 Origin of the report: The report has been prepared as a fulfillment of
a partial requirement of the internship program. I tried to present my Sales
& Marketing Knowledge, Tactical skills and technical skills what I gained as
an intern. I have tried my best to complete this report with my knowledge
and amazing experience.
 Objectives: The primary objective of my report is to gain practical
knowledge about the things we learn through study in this1year.
Core Objectives:
 To know the system and procedure of the Sales & Marketing
process
 To learn how an organization maintains its working environment
 To know how an organization provides sales Support to the
organization.
 To know how to close sales & sales target
 To know the overall practical idea & work of sales & marketing
procedure.
 To contribute the sales and working with the teams.
 To assist sales personnel on their tasks and sales target
 To increase my knowledge on corporate sales culture
 To Know the competition within the industry
 To Know New Business Developments Process.
Methodology: Information is collected from web sites, articles, Systech
Digital Limited employees and some journals.
Primary data sources :
 Direct inspection through the internship time
 with my team members and other employees
 Participation in different in-house activities
 Observing others jobs
Secondary data sources :
 Website of Systech Digital Limited
 Website of Clients
 Internet
 Questionnaire Survey
Scope: Directly worked on a real life several project, named SAARC, ILO, Envoy
Group, Majumder Group, Quality Group, Ahmed Group, Rashid Group, KEMS
Group etc.
Limitation: All the contents cannot be shared outside the office. It was quite
hard to get time from them in the busy business hours.
 Company Profile
 Company Name : Systech Digital Limited
 Founded in : January 2001
 Age of the Company : 17+ Years
 Main Business : Software,Website& Multimedia Content
Development,ITES
 Address : House # 21, Road # 31, Sector # 07, Uttara, Dhaka – 1230
 Phone : +88-0248951636, +88 01713 259935,+88 01750023486-8
 Email : ceo@systechdigital.com
 Website : www.systechdigital.com
 Chairman Director : Mahbubur Rahman, Renowned ICT Writer in Bangladesh
 MD & CEO : M Rashidul Hasan
 No. of Employee : 52
 Sister Concern : Systech Publications, Systech Technical Publications,
CERP
 Member : BASIS & BCS
 Re-seller : AVG & AVAST anti-virus & firewall solutions
 World Bank vendor Identification Number: 93596
 About the Projects &
Market Analysis
The Project Objectives:
 To know the system and procedure of the sales & Marketing process
 To learn how an organization maintains its working environment
 To know how an organization provides sales Support to the
organization.
 To know how to close sales & sales target
 To know the overall practical idea & work of sales & marketing
procedure.
 To contribute the sales and working with the teams.
 To assist sales personnel on their tasks and sales target
 To increase my knowledge on corporate sales culture
 To Know the competition within the industry
Core Methodology: Primary and Secondary sources. Primary sources
include information from my supervisor and seniors of the department. Some
of the information for this report I have gathered from my internship
experience while working for Systech Digital Limited. This report also
consists of secondary information which includes sources such as Systech
Digital Limited website, Systech Digital Limited Corporate Profile brochure,
and other various internet sources.
Consist Limitations : I was preparing and deciding what my report should
be on, I was informed from the sales & Marketing department that I have to
select topics for the report within the department I was working for. That is
why I was bind with limited topics within the Sales & Marketing department.
Though the area is very much vast, there is some strict rules and regulation to
disclose the information.
Core Benefits of HR Payroll Software: HR software can help
companies to improve talent management systems, better manage employee
records, and optimize hiring practices. Many companies across all industries and
geographical locations have already made the leap into automating HR
systems. For those that have not yet made the leap, the following are several ways
that HR software may be beneficial to your company. Some benefits are-
 Save space
 Improve organization
 Streamline information sharing
 Conquer geographical barriers
 Optimize decision making
 Better use of human capital
 Increase performance management effectiveness
 Employee calendars
 Cost Effective
 Tax updates
 Create Pay slips
 Reminders
 Save Time
 Added Security
 No Need for Expertise
 Customer Services
Software Marketing & Sales Process:
Database & Data Collection:
 Clients data/Database and divide them into category [exist]
 Daily search for clients [new and potential]
 Create a database and divide them into category [new]
Clients Follow Up:
 Daily phone call [exist]
 Daily meeting schedule
 Daily phone call [new]
 Sales Presentation:
 Be prepared
 Ready with Good looking appearance and good outlook
 Use presentation skills
Sales Closing:
 Ask for an order
 Finalizing financial and technical terms
 Take the order
Communication:
 Market Scenario:
 Lot of leads and potential clients
 % of positive clients
 Finally sales success
 Market Competition:
 SWOT Analysis
SWOT Analysis of Systech Digital Limited
S – Strengths
 Customer loyalty
 Product reputation
 Easy to use software
 Highest quality assurance
 Very helpful environment for working
 Low rate of employee turnover
 Have local & International Clients
 Web based Software and Application
 ISO 9001:2000 certified
W – Weaknesses
 Lack of formal structure
 Incompatibility with different OS
 Lack of branding in the local product market
 ERP Software is not available
O – Opportunities
 A developing market such as internet
 Highly expandable market
 Product demand
 Government policy -0 Tax, Fine ICT policy, declared IT as strategic sector
 Time zone advantage
T – Threats
 More competitor
 About 1000 software firms in Bangladesh
 Similar software available
 Local companies buy from International firms
 Lack of proper exposure to International markets
 High price
SWOT Analysis of Systech HR-Payroll Software:
S-Strengths
 Fully Customizable Software, High traffic location, Strong Clients Database,
International & Local Clients database, Customer base product, Distribution
channel high, Online base software, Integrated software. Enough sales
people, Strong Database, Lower cost with best quality. Etc.
W-Weaknesses
 Lack of social media marketing experience, Low Technology adaption, Poor
Customer Support Service, Lack of Product Efficiency, Lack of Product and
Services, High rental costs, Etc.
O-Opportunities
 Build on customer and brand loyalty, Vast Market, Technology expanding,
Demand of our product is increasing gradually, Build New Products and
Service, New Market Opening, Emerging Market, New Technology Etc.
T-Threats
 Cash flow problems, More competitor, similar product in the same industry,
Customer reaction on pricing policy, Innovative competitive products,
Negative comments & feedback from clients, Substitute Products and
Service, High Competition in the same market, Etc.
 Competitor Analysis &
Findings
Market Competition: Customer Demographics, Key Customers,
Customer Management
Systech Digital Limited’s Competitors: E vessel Software
Solution Integrated , CSL Software Resource Ltd, Divine IT Ltd, Unique
Software, Unisoft System Software , Zaman IT, Cloud Solution Ltd, Syntech
Solution Ltd, PQS IT , Soft BD Limited , Crystal IT, Dusra Soft, Smart
Software Inc, Data Soft System Bangladesh Ltd, Generation Next IT
Solution Ltd, Subra System Ltd, SRRK IT, Spider IT Ltd, Smart Edge System
Bangladesh Ltd.
Market Assumptions:
 Large scale new software buying by the no-government companies
for the next two years will be decrease due to liquid financial crisis.
 But government will still to buy some good projects to establish their
commitment as national election ahead.
 But the ITES market will still increase. Ecommerce, Mobile based
Application usage will be increased by the implement of Payment
Gateway, 3G mobile internet and additional information highway
connections. Thus some demand will increase for the small web
application and cloud computing.
 SME web portal and application with web 2.0 standard will increase
with the increase of internet bandwidth and usage.
 People are not yet adaptive in the IT based product and service.
 Peoples are not faith yet IT based product.
 Findings
Survey Analysis:
Market Coverage:
Market Coverage of HR Payroll
Software
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

15%
39%
18%

12% 16%
Demand For Software:
Demand for Software
ERP HR-Payroll Stock Inventory
POS Merchandising Accounting
Commercial Production LC Management

5% 5% 10%
5%
7%

8% 30%

15%
15%
Customer of HR Payroll Software:
Customer of HR Payroll Software
Garments Company
Corpoarte/Head Office
Others Production Factory

25%

55%
20%
Integrated Software Solution:
Intigrated Software Solution
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

5%
14% 27%

27%
27%
Customer Satisfaction:
Satisfaction Level
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

20%
25%

10%

25%
20%
Customer Support Quality:
Customer Support Quality
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

20%
25%

10%
25%

20%
Adaption of HR Payroll Software:
Adapt with HR Payroll Software
Garments Company
Corpoarte/Head Office
Others Production Factory

20% 20%

60%
Attractive Modules in HR-Payroll Software:
Attractive HR Payroll Software Module
Attendacne Leave Salary/Payroll
Provident Fund Income Tax

5%
5%
30%

30%

30%
Satisfaction for value of the software & service:
Software Value with Satisfaction
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

13%
24%

18%

23%
22%
Best Software Firm Performance:
Overall Performance
Systech digital Limited CSL software
Divine It Ltd Sysnesis IT Ltd
Others IT Firm

13%
24%

18%

23%
22%
 Internship Experience
 Position, Duties & Responsibility
 Training
 Contributing to Departmental Function
 Evaluation
 Skilled Applied
 New Skilled Developed
 Application of Academic Knowledge
 Non Technical growth [Preamble, Self-Assessment, Attitude, Ability to learn,
Dependability, Initiative, Quality and Quantity of Work, Relations with Others,
Maturity-Poise, Judgment, Attendance & Punctuality, Overall Analysis,
Communicational skills, Presentation, Information gathering, Listening, Talking,
Management skills, Problem solving skills, Teamwork skills]
 Recommendations
 Systech Digital Limited has only some It based product and
software but not yet any EPR based software. So, I think Systech
digital limited need to Develop ERP software as soon as possible.
 Systech doesn’t have any customized accounting system and they
keep their record in MS Excel. A customized system would have
helped more in record keeping. In the Finance & Accounting
department they should hire a professional Accounts Executive
who has proper knowledge about accounting record keeping
system.
 Some employees arrive late in the office and they are not charged
for it.
 The company should hire someone for preparing presentations and
letters or reports since there aren’t much qualified employees to do
those.
 Conclusions
Systech Digital Limited is a Leading Software company of
Bangladesh. It is a great pleasure to me that I have got chance to
work there in the department of Sales & Marketing. I have learnt
how to maintain a whole sales & Marketing process of Systech
Digital Limited. Besides, I have learnt to work under pressure
and also work with dedication which is so much important for
any corporate life. I wanted to gain a professional experience by
serving a challenging company and I think so ‘’SDL’’ was the
perfect place for me. Finally, I want to mention, this internship
period was the great opportunity to gather fruitful knowledge
for my future career. I hope, this experience will help to make my
career a better and prosperous one.
 Reference
Reference & Bibliography:
 http://systechdigital.com/
 http://systechpayroll.com/
 http://www.basis.org.bd/resource/About_Industry.pdf
 https://www.theigc.org/project/the-ict-sector-of-bangladesh-an-analysis-of-
firmcapabilities/
 http://www.dream71.com/bangladeshs-software-industry-its-future/
 http://wikipedia.org
 http://www.thefoa.org/tech/ref/basic/test.html/

Information & Assist:

 M.Rashidul Hasan- Managing Director & CEO
 Nahid Mowla Mowri-Chairman
 Munirul Hasan- General Manager
 Ashik Uz Zoha Jamy-Manager, Business Developments
 Nazmul Hasan- Project Manager
 Ahsan Zahid Choudhury- Team Leader (Software Development)
Any Question?