WILBEN CHRISTIE R.

PAGTACONA
Assistant Professor 2
MEDIA AND Department of Computer Science
Mariano Marcos State University
City of Batac, Ilocos Norte
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 5 YEARS OLD
2 YEARS OLD
WHAT ARE MEDIA?
Media are defined (irrespective of the nature
and technologies used) as sources of
credible and current information
created through an editorial process
determined by journalistic values
whereby editorial accountability can be
attributed to a specific organization or a legal
person.
MULTIPLE ROLES OF MEDIA
 act as channels of information and
knowledge through which citizens
communicate with each other and make
informed decisions
 facilitate informed debates between
diverse social actors
 provide us with much of what we learn
about the world beyond our immediate
MULTIPLE ROLES OF MEDIA
 are means by which a society learns
about itself and builds a sense of
community
 function as a watchdog of
government in all its forms, promoting
transparency in public life and public
scrutiny of those with power through
exposing corruption, maladministration and
MULTIPLE ROLES OF MEDIA
 are essential facilitators of
democratic processes and one of the
guarantors of free and fair
elections
 are a vehicle for cultural expression
and cultural cohesion within and
between nations
MEDIA LITERACY
Refers to the capacity to understand,
analyze and critique the media, and to
meaningfully participate with messages
in print, audio, video, and/or internet
discourse.
SOURCING INFORMATION
The proper use of information made available
by media and various information providers
depends on people’s abilities to
understand their information needs,
and to locate, retrieve and evaluate
the quality of the information they
can access.
HIGH QUALITY
INFORMATION
SERVICES
EVALUATING INFORMATION
SOURCES
 What source or what kind of source would
be the most credible for providing
information in this particular case?
 Which sources are likely to be fair, objective,
lacking hidden motives, showing quality
control?
INFORMATION LITERACY
An Information literate person can:

Information
IMPORTANCE OF MIL
MIL is concerned with giving people an
understanding of the importance of
media and other information providers in
order to :
a) make informed decisions
b) learn about the world around them
c) build a sense of community
d) maintain public discourse, and
KEY STRATEGY TO
ACHIEVING A MULTIPLIER
EFFECT Media and
information literate
teachers will have
enhanced capacities
to empower students
with their efforts in
learning to learn,
learning
autonomously, and
pursuing lifelong