Beruflich Dokumente
Kultur Dokumente
MANAGEMENT
According to American
Marketing Association defined
sales management as “the
planning, Direction and
Control of Personal Selling
including recruiting, selecting
,equipping ,assigning routing
and motivating as these tasks
apply to the personal sales
force”.
KEY DECISIONS AREAS IN
SALES MANAGEMENT
DESIGNING SALES ORGANIZATION
DECISION REGARDING TYPE AND QUALITY OF SALES
PERSONNEL
DECISION REGARDING SIZE OF SALES FORCE
THE STAFFING AND TRAINING PROCEDURES
THE COMPENSATION AND MOTIVATION OF SALES
FORCE
THE TERRITORY DESIGN
THE PERFORMANCE APPRAISAL AND CONTROL
SYSTEM
MANAGING MULTI CHANNEL RELATIONSHIP
COORDINATING WITH OTHER DEPARTMENTS