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SALES

MANAGEMENT
According to American
Marketing Association defined
sales management as “the
planning, Direction and
Control of Personal Selling
including recruiting, selecting
,equipping ,assigning routing
and motivating as these tasks
apply to the personal sales
force”.
KEY DECISIONS AREAS IN
SALES MANAGEMENT
 DESIGNING SALES ORGANIZATION
 DECISION REGARDING TYPE AND QUALITY OF SALES
PERSONNEL
 DECISION REGARDING SIZE OF SALES FORCE
 THE STAFFING AND TRAINING PROCEDURES
 THE COMPENSATION AND MOTIVATION OF SALES
FORCE
 THE TERRITORY DESIGN
 THE PERFORMANCE APPRAISAL AND CONTROL
SYSTEM
 MANAGING MULTI CHANNEL RELATIONSHIP
 COORDINATING WITH OTHER DEPARTMENTS

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