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$The Global AgriSystem Pvt. Ltd Report

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 The current market share of India to the giant global
market of $117 billion is a meager 0.9 %, i.e. Rs 4,400
crore

 India's nutritional supplement market is expected to more

than double in the next four years to over Rs 17,000 crore

 Growing at 20% per annum

 Increasing awareness about preventive healthcare

 Unhealthy eating habits



 % &
 Indian market possesses demand for egg powder around
2300 MT/ year
 Growth Rate >15% to 30%

 Industry production is about 1500 MT, with two

established players:
 OVOBEL Food Ltd.
 SKM Egg Products Export (India) Ltd.

 Inputs in the market:

-DFTRI, Mysore provides technical assistance
-MOFPI, provides financial assistance, certain terms
and conditions
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Therefore, along with the foreign markets, there is a huge scope for
penetrating in the Indian Markets as well.
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D
  
[ verage weight 60g
[ consists of three parts:
 the shell (approx. 6g)
 the albumen :white weight (approx 20g )
 The yolk

[ 12.4% proteins, 8.7% fats

[ a good amount of vitamin B1,B2, 
[ a good quantity of iron phosphorous, sulphur and potassium with
an energy value of 128 kcal
 Launch of powder in new flavors like ± Butterscotch,coffee,strawberry
etc.
 Good packaging quality as it attracts consumers.
  
 Egg Powder costs Rs 45 per kg
 It should provide value for the money paid for the product.
 The pricing strategy to be followed would be a penetration
strategy as there exists a few players in the market
 The Egg Powder would be thus priced at Rs 65-70
 



 Education of the Target is the core objective

 Major Targets : -
[ Health centers
[ Restaurants
[ Hospitals
[ Mid day meal programmes

 Major Tools :-
[ Internet : web site
[ Brochures
[ Pharma Exhibitions
[ Trade Manual
 Fore into rural areas through Mid day meal programmes.
[ Visibility at retails points.
[ To provide samples in retails outlets so that people can try it before buying
it.
[ It must come up with its own boutiques and Shelves in malls and super
market.
 
 The production facility will be in Maharashtra
 It is the highest producer of eggs
 Donsumption of eggs is very high in this region and has tremendous
potential of growth
 The major market is defense establishments, various government and
non-government nutritional programmes, bakeries and all such areas
like hills or forests where transportation is difficult.
 Urban as well as rural areas.
 To put egg powder carts (similar to traditional bicycle ice-cream carts)
in malls and near college campuses to increase its reach
 vailability in Retail Outlets.
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 Eggs are excellent choice for Proteins, Vitamins & Minerals and a good
source of healthy fats.
 The major raw material required for this plant i.e. eggs is readily
available in the market.
 Dried egg powder can be stored and easily transported at room
temperatures & it is quite stable and has a long shelf life
 The technical Know-how is easily available at DFTRI, Mysore.
 Wide range of customer potential
-Hotels /Restaurants
-Hospitals
-Military Establishment
-Ingredient in pet food industry
 25% subsidies by MOFPI
 # 





 High level of Dompliance required (PF ct)

 Problems in the way are high taxes, excise duty, quality
control labs etc.
  considerable plant set up cost is required

 Donception about eggs that they are from non vegetarian

food category mainly in India, may restrict Egg powder¶s
consumption






 People at large have accepted Egg as a vegetarian item which
will help to improve Egg Powder¶s consumer base

 Demand is increasing in the Domestic as well as International

markets

 Backward integration is possible

 Introduction of new products from eggs such as dried albumen

is possible.
 Less number of established players.
 Excessive production in south india is a good opportunity to
explore egg powder plants.
 ! 




 High dependence on Poultry industry

 Dompetition majorly from International Dompanies and to

a certain extent from Domestic companies

 Threat of new entrants

 Epidemic diseases (Bird Flu , Ranikhet)

 MND health Neutraceuticals

 áARKET POTENTIAL
 3.1 Demand and Supply
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