Beruflich Dokumente
Kultur Dokumente
conglomerate by 2020
most admired brand in
• Supporting education of
India:
underprivileged children through
– Loved by more Bharti Foundation
– To create a conglomerate of
– Targeted by top talent
the future by bringing about
– Benchmarked by more “Big Transformations through
Dth
Broadband
Passive services
Enterprise Services
JK Sub Base : 441.66 mn
→second largest market
P Wireless Penetration: 37.87%
PB
UP(W) →lowest in the world
HAR
HHI Index: very high
DEL
→one of the most competitive market
RAJ AS
UP(E) Prepaid Base: 90%+
BH
MP
NE →one of the highest in the world
GUJ Kol
WB
Usage per sub per month:
OR Minutes: 406
MAH →one of the highest
MUM
Metros ARPU: US$ 5.39
AP
→one of the lowest
A Category
KK Rate per minute: 1.4 cents
B Category → one of the lowest in the world
CHN
C Category
VAS: ~ 9%
TN
KER →One of the lowest
Electronic
Easy Music
Recharge /
Micro
Prepaid
Life time validity product
Hello Tunes
(Ring Back
Tones)
Song Catcher
iPhone
Blackberry
M Commerce
• Airtel plans to roll out 3G services in India in the next 6 months
• Bharti- MTN deal failure
• In December 2008, Bharti Airtel rolled out third generation
services in Sri Lanka in association with SingTel
• Bharti Airtel’s is now connecting India to Europe under its Europe
India gateway [EIG]project.
• Partnered with UK based in-flight solutions company, AeroMobile,
to offer in-flight cell phone connectivity to its customers.
• Signed a 5 year multi million dollar content partnership deal with
football club Manchester United
• First private player to launch IPTV
• Time-shifted TV
WiMAX
3G
2G/2.5G
140 Million
Number of Homes Owning a TV in India:
Homes
• DD DTH: 8 million = 35%
HIG
H
• Carrier:- One of the largest carriers of voice and data, both
domestic and international
• Present Competition:
National Long Distance: BSNL, Reliance, VSNL, Vodafone, TATA
International Long Distance: VSNL, Reliance, BSNL
Financial Analysis
Rupees
Competition Analysis
HIGH
Mobile Services
DTH & IPTV
Broad Band
LOW
HIGH LOW
High Business Strengths Low
Airtel Enterpri
Mobil se
e
3.67
Moderate
TeleMed
ia Attractive
2.33
Unattractive
Low
5.00 3.67 2.33 1.00
• Current market share
• Brand image
• Brand equity
• Production capacity
• Corporate image
• Profit margins relative
to competitors
• R & D performance
• Managerial personal
• Promotional effectiveness
MANTRA : Focus on Core Competencies and Outsource the
rest!