Welcome To the

Presentation
 SUBMITTED TO:

Husna Ara
SENIOR LECTURER
BUSINESS ADMINISTRATION
EAST WEST UNIVERSITY

Submitted
SubmittedBy:
By:
 Navid Anjum (2012-2-10-245)
 Navid Anjum (2012-2-10-245)
MD. Amran Bhuiyan (201-2310-078)
MD. Amran Bhuiyan (201-2310-078)
Fatema Tuj Johora (2012-2-10-192)
Fatema Tuj Johora (2012-2-10-192)
Abdul Aziz Fahad (2012-2-10-249)
Abdul Aziz Fahad (2012-2-10-249)
Mim Takia (2012-2-13-059)
Mim Takia (2012-2-13-059)
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 Igloo Ice-cream

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 4 Stimuli of Igloo Ice-cream

Banner

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 Analysis of different characteristics of
the Stimuli
 Analysis of different characteristics of the Stimuli

Stimuli

Attention Interpretation

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 Attention
Size Color

Isolation Formatting

Contrast &
Expectation Information
Quality
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 Individual Factor Situational Factor

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 Interpretation
Interpretation

dividual Situational Stimulus

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 Interpretation
Stimulus

Trait Organization Changes

Proximity

Ambush
Marketing

Closure

Figure Ground
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 Analysis of Customer Behavior

Profile of Target Customer:

Sample
Customer Age Size Gender

Student • 16 - 30 • 20 Student • Female &

Male

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 4 Stimuli of Igloo Ice-cream

TVC Banner

Facebook Website

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 Banner

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 Facebook

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 Website

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 Question

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 Thank
You
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