3.

Evaluate the three advertising campaign in terms of

changing the consumer behavior in cooking oil
consumption
The hospital advertisement, Sehat se jeena hai Kal se
2000
• Suffola was perceived as • The campaign tried to use • It shows the lifestyle of
an expensive brand positive reinforcement people who procrastinate.
• Consumers saw brand as a • The campaign was focus And how they want to
problem- solution on family as a whole and improve their health but
• The Ad played on the fear not on any individual age end up delaying
factor of the consumers, group • It also focused the
as in India, the no of heart • It showed happy and consumers having busy
patient are relatively high healthy people involved in lives, with a concerned
various kind of physical wife
activities • The woman of the family
decides to take required
step “AAJ SE”