MEDIA & INFORMATION

SOURCES
 MEDIA

- a medium of cultivation,
conveyance or expression;
SOURCES OF INFORMATION:

•LIBRARIES
•INDIGENOUS MEDIA
•INTERNET
LIBRARIES
 WHAT IS A LIBRARY?
-A place in which literary, musical,
artistic, or reference materials (such
as books, manuscripts, recordings,
or films) are kept for use but not for
sale. (Merriam Webster’s 11th
Collegiate Dictionary)
4 Major Types of Libraries:
•ACADEMIC LIBRARY
•PUBLIC LIBRARY
•SCHOOL LIBRARY
•SPECIAL LIBRARY
 ACADEMIC LIBRARY
- serves colleges and universities

PUBLIC LIBRARY - serves cities

and towns of all types
SCHOOL LIBRARY - serves students
from Kindergarten to Grade 12

SPECIAL LIBRARY - are in specialized

environments, such as hospitals,
corporations, museums, the military,
private business, and the
government.
SOURCES OF INFORMATION:
•LIBRARIES
•INDIGENOUS MEDIA
•INTERNET.
INDIGENOUS MEDIA
 What is Indigenous?

- native; local; originating or

produced naturally in a
particular region/locality
 Indigenous Knowledge

- knowledge that is unique to a

specific culture or society; most
often it is not written down
 Indigenous Communication

- transmission of information through

local channels or forms - it is a
means by which the culture is
preserved, handed down and
adapted
 INDIGENOUS MEDIA

- may be defined as forms of media

expression conceptualized,
produced, and circulated by
indigenous peoples around the
globe as vehicles (way) for
communication
FORMS OF INDIGENOUS MEDIA:
1. FOLK OR TRADITIONAL MEDIA
2. GATHERINGS AND SOCIAL
ORGANIZATIONS
3. DIRECT OBSERVATION
4. RECORDS (WRITTEN, CARVED,
ORAL)
5. ORAL INSTRUCTION
SOURCES OF INFORMATION:
•LIBRARIES
•INDIGENOUS MEDIA
•INTERNET
INTERNET
What is an Internet?
- a global computer network
providing a variety of information
and communication facilities,
consisting of interconnected
networks using standardized
communication protocols.
EVALUATING INFORMATION
FOUND ON THE INTERNET:
-Authorship
-Publishing body
-Accuracy and Verifiability
-Currency
Things to Consider in Evaluating
Information:
-Reliability
-Accuracy
-Value
-Authority
-Timeliness
 Accuracy of Information
Accuracy refers to the closeness of
the report to the actual data.
Measurement of accuracy varies,
depending on the type of information
being evaluated. Forecasts - similar to
the actual data. Financial - values
are correct
 Value of Information Information is
said to be of value if it aids the user
in making or improving decisions.
Authority of the Source - Who
authored or published the
information? - Is the source
credible?
Timeliness Reliability, accuracy, and
value of information may vary
based on the time it was produced
or acquired. It may become
irrelevant and inaccurate with the
passing of time (thus making it less
valuable)
 Timeliness Other information may
be timeless, proven to be the same
in reliability, accuracy, and value
throughout history.
 Skills in determining the Reliability
of Information:
a. Check the Author
b. Check the Date of Publication or
of update
c. Check for Citations
d. Check the Domain or owner of
the site/page. .com .edu .mil .gov
.org commercial educational
military government nonprofit
organization
 Skills in Determining Accurate
Information:
a. Look for facts.
b. Cross-reference with other
source for consistency.
c. Determine the reason for writing
and publishing the information.
Everything is not taught but
everything can be learned!
 Thank you!

Prepared by:

GLENUEL D. DESTRIZA