improved product (good or service), or process, new marketing method, or a new organisational method in business practices, workplace organisation or external relations’ OECD (2005)
Scenarios for idea generation • Problem-related • e.g. Ron Hickman and the ‘Workmate’ portable workbench • Associative • e.g. Karl Dahlman and the ’Flymo’ lawn mower • Serendipitous • e.g. Georges de Mestral and ‘Velcro’
(9781784719159 - Annals of Entrepreneurship Education and Pedagogy - 2016) What I Have Learned About Teaching Entrepreneurship - Perspectives of Five Master Educators