Prattville Health and

Rehabilitation, LLC
Morgan Smith, Emily Spears, & Kelsey
Bogaards
 • Total Population: 33,960

• Median Age: 36.3

• Race:
• 78.5% white
What type of •
•
16.7% African American or black
3.1% Hispanic
community does • 1.4% Asian

Prattville Health • Socioeconomic Status: Middle Class

• Average income of $56,364/ year
and Rehab serve? • 10.6% poverty rate

• Major Healthcare Concerns:

• High Cholesterol
• Diabetes
• Hypertension
 Major Competitor

Charlton Place Rehab and Healthcare Center

• Nonprofit
• Similar Services:
• Extensive Rehabilitation
• Physical, occupational, and speech therapy
• 24-hour skilled nursing care
• Dementia Management
 History of Prattville Health and Rehab

Accredited by
Founder: Non-Profit
Joint
Norman Estes facility
Commission
 Elements of Organizational Planning

• Mission: “To provide a caring, home-like environment with the added bonus of
professionally trained nurses, certified nurses’ aides, and therapists.”
• Vision: “Our goal is offer the finest health care and rehabilitation in the area. Our
trained and dedicated staff make you their number one priority.”
• Values: “We strive to care for your loved one just as we care for our own. Each
resident is like a member of our family.”
 • Including nursing organization and leadership
• Communication lines
Organizational • Nurse practitioners help bridge communication
Structure and gaps among administrators, doctors, nurses and
family members
Leadership • Skilled nursing
What Services does Prattville Health and Rehab
Provide?

• Skilled nursing services for your loved ones who need special
attention and assistance with daily living.
• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Memory Care Services
 Strategic Plan

1 2 3
Major Initiatives Around the clock Goal is to offer the
(facility or care with physician finest health care
theoretical based on oversight and rehabilitation in
analysis of fit with the area
community)
 Distinctive Services

Cardiac Medicare & Joint

Amputations
Recovery Medicaid Replacement

Rehabilitation Memory Care

Stroke
Palliative Care (PT, OT, Speech (dementia,
Recovery
Therapy) alzheimer’s)
 • The Harbor Hickory Hill (Assisted Living)
• Greensprings Assisted Living
Other Hospitals
• Summit Terrace (Assisted Living)
that Provide the
Same Services • Organizational cost would be impacted
for Prattville Health and Rehab because
there are many other facilities patients
may use for the same services.
 Annual Volumes

Admissions
• 162 certified beds 140 average admissions

Discharges
• Varies: 5 on average a day
 Financial Results

• Average Daily Amount Billed (Medicare)

• $426.55 (per day)

• Medicare Reimbursement
• $277.90 (per day)

• Monthly Cost per Room

• Private
• $5,322.00
• Non Private
• $4,897.00
 Quality Measures

• Health Care Professional: Assesses the quality of care provided

• Patient Experience: Feedback about patients’ experience during rehab
• Pros: Allows patients to express their concerns about their treatment
• How long was the wait? Did the HCP provide easy to understand information?
• Structure: Assesses the setting and policies of the facility
• Pros: Verifies if this facility has proper hand hygiene protocols
• Outcome: Evaluates the health of each patient as a result of the care received
• Pros: Provides relevant data specific to the individuals disease process
 SWOT Analysis: Strengths
• Therapeutic Environment
• Beautifully Decorated, Pleasant Common Areas, Indoor and
Outdoor Courtyards
• Skilled Nursing Services
• Providing a safe and inviting home for your loved ones needing
special attention and assistance with daily living
• Rapid Recovery Process
• Reaching each patients rehabilitation goals are a top priority
• Events/Activities
• Safe and therapeutic events occur throughout each day to
promote recovery for patients in the rehabilitation program
 SWOT Analysis:
Weaknesses
• Limited Amount of Information Available on
Website
• This website does not inform the public
about how many residents the facility holds.
• There also is not any information about how
long each patient is allowed to stay in this
rehabilitation facility.

• Limited Amount of Photos Available on Website

• The public is not given the opportunity to
learn what the facility looks like on their
website.
 SWOT Analysis:
Opportunities
• Numerous Resources Available on the
Website to Provide Additional Education
• Alabama Medicaid, Alabama Nursing Home
Association, Centers for Disease Control and
Prevention, WebMD Health Site & U.S.
National Library of Medicine
• Careers
• Prattville Health and Rehabilitation, LLC is
always looking for nurses with passion for
helping others to join their growing team.
 SWOT Analysis: Threats

• Competitors
• PHEONIX Rehabilitation and Health Services
• Appealing website
• Easy to navigate
• Encore Rehabilitation- Prattville
• Website is easier to navigate than
Prattville Health and Rehabilitation
• Patient forms available to print on the
website.
• Billing Services is another feature of
Encore’s website. Patients can make online
payments for the services they receive.
 References
Data Access and Dissemination systems (DADS). (2010). Your geography selections. Retrieved

from https://factfinder.census.gov/faces/tableservices/jsf/pages/productview.xhtml?src=CF

Prattville Health and Rehabilitation, LLC. (n.d.). Retrieved

from https://prattvillehealthandrehab.com/

Young, M. (2016). List of top 5 health issues for central AL residents. Retrieved

from https://www.wsfa.com/story/33849807/list-of-top-5-health-issues-for-central-al-residents/