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Dr. Pun-Arj Chairatana
Session 1 & 2
10 OCTOBER 2010
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Technoogy What is Technoogy


Strategy?

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What is Innovation Strategy?

 


How these strategies reate
to technoogica innovation?
Strategy *

 

Innovation
  
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þ How technoogy differs from knowedge
and science?
þ ajor grous of technoogies
[ Emerging technoogies
[ enera urosed technoogies (PT)
[ Technoogy VS Invention
[ Convergence VS Divergence
[ Technoogy commerciaisation
[ Technoogy and Ethics
[ And etc.
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þ ,concerned with the


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[  !any of the more significant
innovations of the 20th century are
organizationa rather than technoogy based!
þ ð      
[ °|! An innovation may therefore be a
thing! Whether artefact roduct or rocess or
indeed service system or infrastructure
 
 



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þ Buiding on Schumeter¶s usefu definition
between





 

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[  successfu introduction
an aied situation
 

   
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þ iitary origin
þ A an of action designed to achieve a articuar
goa.
þ Originay usage of strategy is distinct from tactics.
[   How different engagements are inked? The
terms and conditions that it is fought on and whether
it shoud be fought at a is a matter of strategy
[ |  The conduct of an engagement. How batte
or cometition are fought is a matter of tactics.
þ The four eves of economic strategy are
[ Economic goas or growth strategy
[ Cororate strategy
[ Oerations and
[ Tactics.
| 
  
þ Objective(s) rincies and tactics reate to the
technoogies that the organisation uses.
þ It focuses on the technoogies eoe who directy
manage such technoogies.
þ It can be imied to
[ Organisationa behavior towards technoogy decision
[ Technoogy and resource aocation
[ Technoogica human resource management
[ Technoogica interface
[ Vaue creation through technoogies
[ R&D management
[ And etc.
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Coyright © 2006 Pun-Arj Chairatana
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þ uch of existing innovation theories have
deveoed and derived from studies of
arge manufacturing firms in advanced
markets and mainy concerned with the
successfu of roduct innovation.
þ Theories of entrereneurshi focus on
sma business creation our scoes here
are
[ Aication of key existing theories on
innovation and entrereneurshi.
[ Learning by doing
    )  
þ r. . was a bright young PhD scientist with
a atent on a new agorithm for monitoring
socia network activity and redicting the
eary onset of a tiing oint and trend.
þ He was convinced of the vaue of his idea
and took it to market having sod his car
borrowed money form famiy and friends and
taken out a arge oan.
þ He went bankrut desite having a
demonstration version which the investors he
showed it to were imressed by.
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þ How does innovation oerate as a knowedge


creation and transfer rocess?
þ If innovation is increasingy a matter of
knowedge management what sorts of
chaenges does this aroach ose for
managing the rocess?
þ How can knowedge be used to rovide
cometitive advantage in a cometitive
market-ace [ and how might this advantage
be rotected and reserved?
þ How does innovation contribute to
L - )L - 
þ Does innovation matter for ubic services?
sing exames indicate how and where it
can be an imortant strategic issue.
þ ou are a newy-aointed director for a
sma charity which suorts homeess
eoe. How coud innovation imrove the
ways in which your charity oerates?
þ Innovation can take many forms. ive
exames of roduct/service rocess
osition and aradigm (menta mode)
innovations.
þ The ow-cost airine aroach has massivey
changed the way eoe choose and use air
trave and has been both a source of growth
 
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Strategy Creativity

Content Outcome Process


 

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þ ncreative strategy
Process [ Creative can¶t be
þ Toerating
contradictions anned directy
+ Bisociative
thinking
[ Bisocication
[ Puraity
[ istakes and
accidents
Creativity
[ Sack
Outcome
þ Rethinking
robems +
Content
þ Innovation +
[ Exectation
transforming asting vaue
contexts [ Imagine
[ Cometitive tension
[ Heroic eadershi by
individua
[ Creativity is not
  °   °

 

  
Creative strategy Creative strategy     Creative strategy - Creative strategy
Creative strategy

  an an aroach to 
an aroach to
 an aroach to
 2   the integration
aroach to

 

 
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that
of
that harnesses both romotes both being abe focuses that

To envision the ctivities of


Innovation Creation and Diigence and big icture for the others and
future and

Encourages them
To interact in the
Entrereneurshi Discovery Diettantism to roam into
resent
astures new.

Leadershi and

Organisation.
  
 
   
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þ Association with the þ Bisociation of
confines of a given matrix indeendent matrices
þ uidance by sub-
þ uidance by re- conscious rocesses
conscious or extra- normay under restraint
conscious rocesses þ Activation of regenerative
þ Dynamic equiibrium otentias
þ Rigid to fexibe variations þ Suer-fexibiity
on the theme þ Novety
þ Reetitiveness þ Destructive-constructive
þ Conservative
 


þ Sector innovation atterns
þ Innovation success and faiure
þ Strategic advantage through innovation
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