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Arthy Saravanan

Mrs.Arthy Saravanan



Mrs.Arthy Saravanan

A portable case for holding material.The American Heritage® Dictionary of the Title English Language Defines port·fo·li·o as • a. b. an artist's portfolio of Mrs. photographs. . such as loose papers. especially when representative of a person's work: a photographer's portfolio.Arthy Saravanan drawings. or drawings. The materials collected in such a case.

Title WHAT IS A FASHION PORTFOLIO? Mrs.Arthy Saravanan .

special skills.Arthy Saravanan . (b) display of one’s flair in fashion designing. experience. creativity. FASHION PORTFOLIO Title (a) implicit and explicit information about the best work done by fashion designer. and abilities Mrs.

It is a presentation of the range of a designer's skills and his expertise in the field. Mrs. The portfolio determines the sale quotient of an individual's design.Arthy Saravanan . Portfolios are a means for the designer to communicate his ideas and concepts about fashion to the people.Creation of a portfolio is one of the most important aspects for a fashion designer to make his presence felt .


The plan.Arthy Saravanan . on to the next! • Research – Each collection is researched so that all the items in it complement each other.. the studio works for the spring/summer of the following year – Once a collection is finished.. and have the particular look for which the company is known for. will be in style. • Designers work a year in advance – In the spring. Mrs.

• Predicting Trends – A designers most difficult task is forecasting what will be in style for the coming years. They also purchase HIGH priced trend magazines. To do this. Additionally they observe what succeeded with customers in the past.Arthy Saravanan . they know the past trends and look at repeats. Mrs.


It can be a period in history. a range of colors. a type of fabric… • Designing – After the groundwork is completed for the nature of the collection. Mrs. a foreign place. the designer must decide how many and what types of garments should be included in the collection.Arthy Saravanan . The Collection • Theme – A designer selects a theme that represents their collection.

– Press and buyers get their first look at the collection at the show Mrs.Arthy Saravanan . produce and publicize the collection in time for their fashion show. they have a three month period to design.– Usually.


Fashion Portfolio Development Trend Forecasting Trend Interpretation Concept Development Customer Profiling Flat Sketch/ Silhouette Development Fabrics/Trims & Accessories Mrs.Arthy Saravanan .

Arthy Saravanan Ramp .Fashion Portfolio Development Final Design/Story Board Pattern Development Measurement & Grading of Patterns Garment Construction Fit Analysis & Quality Assurance Styled Garment on the Mrs.

• Forecasting are normally done 20-24 months in advance of selling season. and silhouette stories to give fashion a fresh look each season.Arthy Saravanan . fabric. Forecasting & Interpretation • The process that analyzes current events & happening culture to identify new trends that can be communicated to the Retailers & consumers through seasonal color. Mrs.

• It should showcase the designer’s creativity . Organizing A Portfolio • A fashion design portfolio is a very important tool for any designer. • The best way to build a great portfolio is to focus on the content. sketching ability. knowledge of how to use color .Arthy Saravanan .textile understanding . style. Mrs. • It should contain samplings of the best work done by a development and problem solving skills.

• Plan your work and budgets. Points to remember in portfolio preparation • The recommended sizes are 8”x10” 9”x12” 11”x14”(most popular) 14”x17” (or) 16”x20” • Make it interesting and enjoyable. • Good Knowledge about your target customer / client. • Keep it up to date. • Keep it simple and neat. • Include only the best designs. Mrs.Arthy Saravanan .

What to include ? • Introductory page • Customer profile • Theme board • Mood board • Color board • Fabric board • Flat presentations • Design development board • Story board • Accessory board • Photographic Mrs. .Arthy Saravanan board.

Saravanan . • Example: • Personal logo • Designers name • Customer name • Season • Targeted area of the Mrs. Introductory page • Should say Something unique about the designer /company.Arthytheme.

Mrs.Arthy Saravanan . Customer profile • Create a customer image and biography that enables you to keep your designs on track and targeted to your customer.

• Simply called as the inspiration Mrs.Arthy Saravanan board. Theme board • The basic building block/primary idea through which the designer gets impressed / inspired. .

Mood board • Basically collages of items such as photographs. . • clippings. • sketches. • fabric swatches and color sample that present the mood/idea of your theme to Mrs.Arthy Saravanan your customer.

Depending on the forecast.Colour reflects the mood of the people. people draw inspiration from certain colours & set the tone for the line creation . Avoid using more than 8 shades in a pallete.Color board Colour is a vital element of any emerging fashion trend. Mrs.Arthy Saravanan .

dimension and feeling of the selected fabric is.Arthy Saravanan . Mrs. The swatches will demonstrate how the texture . Fabrics are selected with care to suit season/occasion/market/price point. Fabric board This board extensively contains the swatches of the fabric selected for the design process.

Arthy Saravanan . Flat drawings are exactly that – a garment sketch showing where the seams go. Flat presentations The outline or shape of a garment designed. Mrs. and any other interesting detail. where the fastenings go and what type they are.

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This is tool to communicate the designers ideas. Mrs. Design development board • This board presents the collection of design development of styles of garments related to our theme.Arthy Saravanan .

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You should include a sizeable swatch of the fabric chosen. Mrs.Arthy Saravanan . Story board • Story board is a summary of your collection’s inspiration and theme. along with technical renderings of each garment individually. this board will usually consist of a full colour illustration of a fashion figure or figures (male or female) wearing the garments being showcased. clearly labeled. You should consider your storyboard to be a pictorial representation of your clothing in full colour.

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Accessory board The suitable accessories for the designed garment is highlighted in this board.Arthy Saravanan . Mrs.

Saravanan . • This board includes the photograph of the finished product of your work. The total finished touch is got by including pictures of Mrs.Arthy models wearing them. Photographic board.

your portfolio is your sales tool.• In today’s competitive fashion industry .Arthy Saravanan . Mrs. There is no one style of portfolio that remains standard forever. If you are not in fashion. you are nobody.

com www.Arthy Saravanan .com www. REFERENCES

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