Beruflich Dokumente
Kultur Dokumente
m m
m m
m
Establish in mm
intly held by Burmah Shell, Shaw Wallace, Tata Steel.
Manufacture tinplate (packing kersene)
At the mment, TCIL have uninterrupted supply f raw
material
Supplied tinplate in majr prduct segments:
edible il cans,
sft drink crwns,
prcessed fd and
batteries
1. Should it continue in the edible oil
segment?
2. How can TCIL compete with foreign
companies?
3. What strategies can TCIL formulate
based on organizational buying
behavior concepts?
Owner
Burmah Shell,
Product Shaw Wallace and
Tinplate in fur Tata Steel
majr prduct
New Facility segments.
Cld rlling
facility in
Established
mm in amshedpur,
India
ree frm any visual defect
Prime grade sed fr fd packaging
tinplate The custmer had high-speed can-
making equipment.
A sales team f m
persnnel interacted with Dminated by persnal
custmers in ther selling
segments
Large prtin f the prduct being imprted under the lw cnsumer
tariff were secndary, which were nt prescribed fr fd packaging.
TCIL Psitining
10 TCIL TCIL
18 28
45 FRITZ FRITZ
SUKAI SUKAI
45 0
TMN TMN
54 0 0
unorganized supplier unorganized supplier
SAIL SAIL
Brightness 85
Delivery 70
Service 70
(Pre & Post)
20
15
battery
edible oil
crown
10
processed food
0
93 94 95 96 97
The biggest prfit margin cmes frm battery business
Edible il segment was prfitable, but the trend was
decreased
In rder f custmer rating, TCIL has a better rating
(rather than battery & crwns)
The best way is to strengthen TCIL market
in battery segment
Improve specifications & speed of
flexibility to deliver customer needs
&($&(&& (&$ )%
(product/marketing/R&D)